Learn How to Use WordPress Tags for SEO- Your Site Needs all the Help It Can Get!

You’re probably curious whether WordPress tags help with SEO?


As soon as you saw the headline about WordPress tags for SEO, you clicked. No?

Well, it’s safe to say I came up with an interesting topic for you to read today.

Most WP users have no clue how to use tags for SEO.

Despite the fact that WordPress provided this feature for a reason, most bloggers are clueless about it.

Experts, however, keep an eye on every expect of their website. They leverage their efforts in such a way that every little bit helps, be it:

As far as my take on WordPress tags is concerned, it’s like I saw writing on the wall a long time ago.

They do help with SEO and in this post you will learn exactly how.

Plus you’ll learn what not to do:)

How to use WordPress tags for SEO?
WordPress tags for SEO- The Ultimate Guide!

3 Ways WordPress Tags Help Your SEO

#1- Tags Build Content and Site Relevancy

Have you ever heard about internal linking?

Chances are, you have. The idea behind internal linking is that you stitch relevant content together so that readers, as well as search engines, find it useful and valuable.

This helps engage the readers, but it also aids in ranking your content.

WordPress tags do a similar thing; they group closely relevant content under one umbrella.

For instance, if you’re an SEO who writes about different aspects of search engine optimization, you could have an “SEO” category on your blog. And posts within that category would be tagged differently based on whether they’re:

  • about WordPress SEO
  • about on -page SEO
  • about off page SEO
  • about parasite SEO
  • etc

So, when you group similar content together and make your tags hyper focused, Google starts to understand your content structure and site architecture much better. So you become more relevant and in turn, rank higher.

Remember, Google wants to rank the most relevant piece that is also high quality.

#2- Spread Authority Across Multiple Website Pages

WordPress tags are full with internal links and internal anchor texts. It means that Google has something to evaluate here from an SEO standpoint.

So, tags do pass link equity because they are usually well linked to pages and oftentimes found in the menu.

More on that in the tip right below:)

#3- Skew Authority Towards Your Money Pages

Skewing authority means sending link juice and website visitors to a specific part of your site, which results in more authoritative positioning for certain website pages.

WordPress tags help with this a tonne.

For example, by placing them in the menu alongside categories and important pages, you build internal links to those pages and you make them more visible for visitors to click on.

How about two quick examples?

On my site I recently created my Coupons and deal tag page (https://nikolaroza.com/tag/coupons-and-deals/). But since it’s a new tag page and with only one post in it (it’s my Unbounce Coupon Code post); I know it will take some time for it to rank in the SERPS, if ever.

weak tag page with just one post

So, instead of waiting and waiting some more, I decided to be proactive and I put my tag page in the menu so that now every post and page on my site links to it at least once.

I also placed that tag link in the footer so as to double the amount of link juice that flows there.

Nice and easy work.

Effective too!

It’s been a couple of days and I’m already seeing positive shifts in Google.

Tag link in the menu

Having my tag in the menu and internally linked to from everywhere instantly makes it one of the strongest pages on my site.

Another benefit is that all that link juice enters the tag, and then flows to all posts that are tagged under it.

So they get a significant rankings boost too.

Another example is from my friend Navin Rao.

I know that he cares very much about his WPEngine alternatives guide and would like nothing more than to rank it in Google.

Well, I advise him to create a few more WPEngine articles and then tag them together under one tag.

Then he can place that tag under his “Reviews”category.

That’s how I’d do it if I were in his shoes and I’m sure that site architecture change would have a massive and positive impact on rankings.

Tag link in navigation helps with rankings

3 Ways WordPress Tags Can Annihilate Your SEO- Be Careful Now!

Tags are great when you do them right.

But when you mess up, and it’s easy to do so, you can really mess up your SEO.

So let’s stop that from ever happening, right now.

#1- Content Duplication

Tags are duplicate content.

Duplicate content doesn’t cause a penalty. It’s just a myth beginner blogger’s believe in. But have too much of it and Google’s Panda algorithm will devalue your whole site as being low quality.

The problem mainly stems from the fact that tags are collection of snippets duplicated from blog posts, categories, blog feed…

So they’re by definition valueless and thin content

The solution to this is be very considerate what posts you tag and how.

It is better to have only a few relevant tags that will boost your SEO; than to have dozens of them that will waste your SEO and lay waste to your site’s organic traffic.

#2- Wasting Crawl Budget

Note: Crawl budget is the numeric value that determines how much time Google bot is willing to spend on your site crawling your pages. It’s something you can’t really control, but you can make sure Google crawls the right pages on your blog.

Crawl budget fro website is limited

SEO experts don’t just focus on having the search engines crawl the key pages on their websites.

They also want to minimize crawling of thin and unimportant pages. When Google or any other search engine spends time crawling low-value pages such as tag pages, it means they’re not spending that time crawling what really matters to you.

Content that when ranked would move your business forward and make you more money.

So, have no more tags than needed.

#3- PR Dilution

When tags get indexed in Google, it means, they have  been crawled by the search giant.

But, this also means that these taxonomies have taken a portion of equity from all other indexed pages in your site. This is bad because it’s hard to rank a tag (because it’s duplicate content) while other pages on your site can rank.

How to combat this?

First, don’t have too many tags obviously.

Second, get more links. More quality links is always better than less.

5 Quick Tips on Using WordPress Tags for SEO

If you’re thinking how you should actually use WordPress tags, then follow these five tips and you’ll be fine:

#1- A Tag Must Group At least a Dozen Posts

Using WordPress tags doesn’t mean you should keep adding and adding new tags to your site.

Instead, group at least a dozen blog posts in a single tag.

That way you keep them at a minimum number while your post and site overall benefit from the relevancy boost.

#2- Interconnect Tags and Categories

It’s essential to have a connection between the tags and the categories on your site. Tags must explore in depth different aspects of the category they belong to. This sound complicated, but it’s quite achievable by grouping relevant blog posts only inside a tag.

Irrelevancy doesn’t help in establishing a relationship between a tag and the category.

For example if you have a blog category called “Affiliate Marketing,” then a tag such as “seo for affiliate sites” can go a long way.

#3- Add Unique Intro to Tags

I highly recommend creating WordPress tags from the tag page in WordPress, rather than adding them willy-nilly and then never going back to properly SEO your tag pages.

So, create a tag from the “Tags under the Post section. There you’ll also see the description area for each WordPress tag you create.

Fill up that description real nice; make sure you’re adding unique and relevant information about the tag.

And also include your target keywords.


write tag description

Pro tip:

Add proper meta description to your tag pages. Otherwise Google will write their version for your page, and they’re often less than perfect.

Look at my masterpiece for my coupons/deals tag page:

Meta description for my tag

Pro tip: You’ll need an SEO plugin to add meta descriptions to your tags. I use Yoast and so does Enstine.

But other great alternatives are:

#4- Don’t Create too Many Tags

I know I sound like a broken record at this point, but here are 3 simple rules I follow when it comes to WordPress taxonomies (both categories and tags):

  1. Every post should fall under one categories.
  2. Every post should be tagged only once.
  3. Not every post needs to be tagged, but they do need to be categorized.

And that’s it. Don’t complicate things.

SEO is already not the easiest thing in the world:)

#5- Build Links to Tags

Don’t just think of tags as relevance building hack. Use them as Page Rank distributors as well. So, one way is to internally link to them from your site’s navigation (menu, footer and even sidebars)

Another way is to build direct links to the page.

For example the link you saw above led to my coupon tag page. That will help spread link equity to all post that belong to that tag.

New to building links?

The you need knowledge and tools to help you. To learn, check out these two link building resources from Enstine:

As for tools, and here’s a list of best building tools that can help you get your fist link in no time.

Warning: tag pages are not the most linkable assets in the world. So every link you sent to them must have a good reason to exist. Otherwise you’re just spamming and we know what Google thinks of link spam.

For example, in this post I used the link to my tag as an example, and that’s why it’s a legitimate link that no Googler can scoff at.


In moderation- WordPress tags work.

The only question is… will they work for you?

The good news is that It’s totally up to you. Use them following the tips in your found here on Enstine’s blog and you will better you SEO.

I promise.

Final tip:

I just can’t stop writing:)

Tags are only a small piece of the ranking puzzle.

Make sure you also :

And that’s that. A short bulleted list;

but a tonne of work.

Leave me a comment below, let me hear your say:)


22 thoughts on “Learn How to Use WordPress Tags for SEO- Your Site Needs all the Help It Can Get!”

  1. Hey I am a new blogger, i will be honest to you as I had no clue of WordPress tags.
    Since I came to your post I will surly apply using WordPress tags too.

    Thnks for sharing unique information!

  2. Hii,
    I did not know that we can also use tags in this way and can also pass the link juice.
    And you have told this topic very well. Which anyone can easily understand.

    Thanks for sharing this wonderful article.

  3. Hey Nikola and Enstine,

    All i can say is i love the WordPress blogs here, and have learnt something of value each time, loved the concept of tag funnel/skew, keep at it,

    regards, KC

  4. Hi Nikola Roza,

    Thanks for sharing such an informative & interesting article!

    it will help us to create WordPress tags for our website or blog,

    Keep posting these types of articles.

    Thanks & Regards
    Iffath Fatima

  5. Hi Nikola Roza,

    First of all, I just want to say thank you for sharing this amazing tips with us because I have never thought that we can use tags like this and pass the link juice properly. And you have covered this topic very in-depth which anyone can easily understand.

    Thank you so much.

  6. Good Work but I already use it in my blogs. The best thing about it is it creates a separate page for each tag and also displays it as a link on the post page

  7. Hey Nikola Roza,

    It was an in-depth guide. I enjoyed reading the content and your interesting points let me finish the blog in a few minutes.

    Informative content on the SEO and their related stuff really helped me to see new insight for my progress. Keep up the good work. Write more contents related to SEO in this blog.

    All links to the resources are worth as well. I’m checking ’em all right now.


  8. Hi Nikola Roza,

    Thanks for sharing such a wonderful post with keep sharing

    it will help us to create tags in wordpress website or blog,

  9. Hi Nikola,

    Thanks for sharing such an exquisite post with keep sharing

    it will help us to make tags in WordPress website or blog,

  10. Hello Nikola,

    I am not using tags on my blog but you have described it very briefly. It’s very important that you use the tags wisely to make the most out of it. Thanks so much for the mention.


  11. I’m really grateful to you Nikola for delivering the real essence of the WP tags.So they do provide considerable boost for SEO ranking but as many of the lads here, I didn’t give much care to these tags fearing to fall under the duplicate content criteria.

    I think the proper use of tags you laid out up there are genuine and quite simple to follow. I’ll be taking that into account. Thanks bud !

  12. To be honest i always no index tags to avoid content duplicate problem, but your tip is amazing so i’m going to follow your advice on one of my new blog.

    • Use them carefully and take advantage of the tag in then menu tip. Tag your most important posts and reap the benefits of increased relevancy and authority.

  13. Hello Nikola,

    It’s an amazing post. I have never used tags before. I have been thinking about why the tags are there. But this post proves that everything has a value. I will try these techniques in my next post and let you know.

    Thanks & Regards
    Aria Mathew

  14. Hi Nikola Roza,

    Thanks for sharing such a wonderful post with keep sharing

    it will help us to create tags in wordpress website or blog,

  15. Hey Buddy

    Amazing post.

    Yes, I have heard about the inter-linking and also doing the same for the relevant posts.

    But WordPress tags for SEO is something very new and unique to me.

    You have shared the benefits of WordPress tags for SEO in the right manner.

    Thanks for letting me know

    • No problem Amit.
      Tags can be overused so they hurt SEO, but they can also tremendously help, as being more relevant helps you rank with less links.

  16. Hello Nikola,

    Great and very informative post. I am not using tags on my blog but you have described it very briefly. It’s very important that you use the tags wisely to make the most out of it. Thanks so much for the mention.

    Vishwajeet Kumar

    • Exactly so Vishwajeet,
      not all posts need to be tagged. You also want to avoid having too many of them in the index.
      For example, I only have one and for my most important, money pages.

  17. Some part of this really goes against the conventional SEO advice. But it makes sense. As the saying goes, if it sounds stupid but it works, then it’s not stupid.

    Maybe I’ll try it out on my site. But typically, my approach is to noindex my tags and focus on proper categories instead. I still use them for internal linking and all that, but i’d rather focus on the categories as it’s more broad.

    Also, i do add a few tags to every post. Usually i go for 2-3. But you mentioned tagging a post only once. Any reason for that recommendation?

    • Yes, categories are more broad, but tags are more narrow and specific and that is the point. You can signify to Google better that your site is hyper relevant for topic X.
      That is why tags need to be kept in the index, so that Google can read the content and internal link anchors; and it’s one tag per post because the key is to keep it simple and have minimum number of tags possible.

      As it’s easy to have too many and then there’s the situation where a blog has more indexed taxonomies pages (categories and tags) than blog posts.

  18. As soon as you saw the headline about WordPress tags for SEO, you clicked. No?

    Well, it’s safe to say I came up with an interesting topic for you to read today.
    Thanks for sharing this post very helpful

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