Is Yoast SEO Premium value for money? My review of Yoast SEO Premium Benefits
The chances are that if you are a WordPress blogger then you have installed and are using Yoast SEO and more than likely it is the free version that you are using.
In this article, we will be discussing if upgrading to Yoast SEO Premium is value for money.
At this point, it is good to note that I am in no way affiliated with Yoast SEO and that there are no affiliate links within this article.
And I am not selling any other product as an alternative to Yoast.
This article is just my review of the Yoast SEO Premium Benefits and to establish is Yoast SEO Premium value for money or not.
So let’s get started!
Is Yoast SEO Premium value for money?
How much is Yoast premium?
The cost of Yoast SEO Premium is £79 (ex VAT) for 1 site – including 1 year free updates and support (according to their website as of 4/7/2018)
However, if you google for Yoast SEO Premium Discounts or Yoast SEO Premium Discount Codes you could possibly get a reduction in price on your first year.
Yoast SEO premium benefits
The Free version Yoast SEO is pretty similar to those of the premium version.
There are really only 4 additional tools that you get when upgrading
Here is what you get extra when you upgrade to premium
- Redirects module tool
- Internal linking tool
- Social previews tool
- Multiple focus keywords
So let’s look at each one of these tools individually and discuss if you need them and if you should be paying for them.
Yoast premium comes with a redirects tool that helps you find and fix broken links caused by making changes or deleting pages.
This is potentially a very good tool to have.
But there are a lot of very good free redirect plugins that can do the job just as well if not better.
Here are 10 of the best recommended by our friends at SourceWP
Internal Linking Tool
Internal linking is big news for on-page SEO. You really need a good internal linking structure if you are going to impress Google and rank well in the SERPs
Having an internal linking strategy also helps your time on page/site stats, lowers your bounce rate and generally just helps visitors find the most relevant information within your site and that’s really what Google is all about. They understand the user intent and provide the most relevant information.
So do you need Yoasts Internal Linking Tool?
Well no not really.
You should know which posts are your best, which posts are the most relevant to the content you have just written.
When I write a post on Infobunny I know instantly which posts are the most relevant to link to because I know my site, it is that simple.
I know my best content and that is the content that I link to.
Social previews tool
The Social previews tool shows you how a page/post looks when shared on Facebook and Twitter.
With the free version of Yoast SEO, you can upload custom images that you create so that the image carried over from a social share looks great of the social site it has been shared to.
As long as you create images in the correct scale for the social site being shared to there is really no need to then preview what you are sharing.
Why do you need to preview something that you know to be correct?
Setting up social preview is just something I never ever bother with.
My articles when shared on Facebook show a default image that is square (my featured image).
Is this a big deal no, because the way the Facebook algorithm works no one sees it anyway 😉
No, but seriously when my pages are shared to Facebook they show a much smaller preview image.
If anything in my opinion showing a smaller square image actually helps clicks, kind of in a way how you would click to enlarge an image to see it better.
So do you need the Yoast Social previews tool?
Again I have to say no.
You would be better just saving the time and creating more content or setting up schema for your post than messing around with social previews.
It is just really a distraction and that is all.
Multiple focus keywords
I have written about optimizing for multiple keywords in length and it is something that you should do as a blogger. The more keywords you optimize for the more your found.
Optimizing for multiple keywords is very important.
So it does sound like the Multiple Focus Keywords Tool within Yoast Premium would be a must-have tool?
Sorry, Yoast, it’s not!
Optimizing for keywords is easy with Yoast you add your focus keyword into the “Focus Keyword” box and then optimize to turn the bullets green.
Make sure you have your keyword phrase in your Title, Headings, your Post Link, optimized withing any images that you add and if you are following what Yoast says roughly 5 or 6 times within the body of your post per 1000 words.
You are also supposed to have your phrase in the first paragraph and in your meta description.
When it comes to the second keyword phrase you want to optimize, you are looking to again turn all the bullets green as you did for the first phrase.
The problem being, you can’t turn everything green
All you can really do is make sure that Yoast says you have used the phrase x amount of times.
It is incredibly difficult to get a second keyword phrase into an article title and get anywhere near fully optimizing with Yoast.
It would be a bad SEO practice to create a long post link by adding the second phrase into your post URL because as we know the shorter your post link the better in Googles eyes.
You could get your second phrase into a subheading but not a third.
And again when it comes to keyword phrase 3, 4 and 5 all your really doing is letting Yoast count how many times you have used those phrases.
You have to be really careful not to just stuff phrases in for readability reasons.
So I find the optimizing for multiple keywords tool a bit misleading as you can’t fully achieve what Yoast says you need to do to be optimized.
It is really just there as part of the sales pitch. The free version is so good they have to add additional tools to get sales.
Did you know you can optimize for multiple keyword phrases without even upgrading to premium? All you need is the free version.
How to optimize for multiple keywords on the Free Version of Yoast SEO
When you have optimized for your first keyword phrase just clear it from the keyword phrase box and just add your second phrase and optimize again.
You have already optimized for your main keyword phrase.
Just remove it from Yoast and go through the process again with your 2nd, 3rd, 4th and 5th phrase.
As already stated all your doing is letting Yoast count how many times you are using a given phrase.
You are never going to be able to optimize fully for all the keywords you use, it really is just a counting process.
If you want to optimize for multiple keywords just follow the post that I linked to earlier and optimize for user intent using Google for your keyword research
Do you need Yoast Premiums multiple focus keywords tool?
Sorry Yoast no is the answer. Does the keyword tool make Yoast Premium value for money? No
The Content Insights functionality lists the 5 words or word combinations that appear most often on your page.
This is a feature that I think is useful as it helps to show you if your content is relevant to your keywords.
For example, my keyword phrase for this article is “Yoast SEO premium value for money” if I am comparing Yoast against other SEO Plugins and the content insights tool tells me that I am mentioning the other plugins more than Yoast then Google and Bing will think that my article is about the other SEO plugins.
But again like the keyword tool, we are just counting words so content insights is also a bit redundant and doesn’t really bring much to justify the $80 per year.
Is Yoast SEO Premium value for money? – Takeaways
So is Yoast SEO Premium value for money, is it worth the $80 per year?
Sorry, in my opinion, it is not… unless of course your a business or your making really good money on your blog, even then I wouldn’t bother with the upgrade.
If your an SEO business then yes it makes sense to have Yoast Premium,
It’s not just a great tool but good for clients to know you have all the latest tools paid for SEO and all the keyword research tools.
But as an everyday blogger, you just don’t need premium.
SEO has also now changed since Yoast first came out.
Optimizing for keywords with Yoast is now quite an antiquated process.
Yoast prompts us to add our keyword phrase in 5 or 6 times per 1000 words, but do we really need to.
Do we think that in 2018 that Google knows that the phrase “Is Yoast SEO Premium value for money” just the same really as ” is Yoast SEO worth the money?”
Of course, it does but Yoast will prompt you to add the same phrase over and over and that is not what you should be doing.
Don’t get me wrong I do think the Free Version of Yoast is great, and I consider it to be the best SEO PLugin out there but I don’t think the premium version is value for money and that is just my opinion.
I think that Yoast should incorporate schema into its tool that would be a good premium tool to have and to even incorporate video and local SEO both of which they have additional plugins at an additional price.