How To Write Web Copy That Converts with Jasper Oldersom!

Write Web Copy That Converts

NB: This post was created with Thrive Content Builder

It's another exciting Thursday and we are on our way to Amsterdam where we are meeting a great guy, a copy writer, blogger and friend. I just recently got connected with him and the first time I read his blog, I was caught trying to steal some tricks from it.

This guy knows his thing and I thought it unfair if I don't introduce him to you. Blogging is about content that converts right? That's where Jasper steps in.


Before we get into some more interesting details about him, be sure to check out those I have featured in the past here​

Meet Jasper Oldersom

Write Web Copy That Converts

Jasper is from Amsterdam, The Netherlands and the owner of opportunitybuilding.com. He helps entrepreneurs by writing them engaging blog posts and persuasive web copy that converts.

Do you want to learn the tried and true ways to market your products or services or hire a freelancer to take a look at your own web copy? Then he is your go-to guy.

How Did He Get Started?

When he was 17, he became an intern at an online marketing company. His boss introduced him to a website called moz.com (then seomoz.com) and recommended him to read it regularly. This new world he discovered was truly fascinating to him.

Through the years, he built up a lot of experience through working with clients. He has helped businesses with conversion optimization, SEO, e-mail marketing, PPC, analyzing heat map reports, social media marketing and much more.

In 2015

In 2015, he decided that he wanted to start a blog to share this information with others online. The problem was, he didn't have any clarity on who he was writing for. The first blog posts were all over the place, each addressing a different topic on online marketing. He didn't have any idea what kind of services he was going to offer.

But through blogging and studying copy writing, he actually discovered that the art of writing to engage and persuade readers is the one thing he is the most passionate about.

He also realized that it was impossible to become an authority on writing if his topics we're all over the place. That's when he consciously decided to put 100% of his focus on writing and deleted all his old blog posts.

100 %

Why Particularly (Copy) writing?

One thing Jasper noticed when working for an online marketing, is that every thing seems to change constantly.

Some of the recent changes include:

  • Twitter changed its Timeline
  • Google will make mobile even more important
  • Facebookadded new "like" buttons
  • The right sidebar ads on Google AdWords have disappeared 

Although he thinks it's fun to keep up with these changes, the knowledge you gather on writing and copy writing is practically timeless. In other words, the time yous pent learning about copy writing is a wise investment.

Learning about copy writing teaches you what people want and how you can craft the man offer that speaks to the people who already want what you have. And since the human brain evolves slowly, copy writing principles don't change a lot either.

Here's What You'll Discover On His Blog!

Are you are interested in learning more about:

  • Writing engaging content?
  • Techniques and formulas to improve your writing?
  • Marketing principles that have been proven to work for over 50 years?

In that case, you'll enjoy reading Jasper's blog. He teaches through long-form content with lots of examples and actionable tips you can directly implement in your own writing.

Would you like receiving short but powerful copy writing lessons? Then you might like signing up to his newsletter to get his lessons delivered sent straight to your inbox.

Some popular articles he has written!

His #1 Goal For The Near Future

The #1 goal for Jasper is becoming able to substantially grow his content creation.


Because writing is simply the income generating activity for him, either directly or indirectly. Through amazing content, he can establish more guest posts, get more traffic and attract more of the right clients.

What Copy writing Advice Would You Love To Share With Our Readers?

  • Talk about what they want and show them how they can achieve it.
  • Focus on the benefits of your products. Don't just tell them the features.
  • Ask yourself "what would make me want to buy this product?"
  • Use simple words and simple arguments.
  • AIDA: Grab their attention. Spark their interest. Manifest a desire. Ask them to take action.

How To Get In Touch With Jasper

Jasper loves to get in touch with awesome entrepreneurs and bloggers. Go read some of his blog posts and leave a comment, or connect with him on social media and make sure to say hello!

Also remember to drop him a comment on this post. He'll be here to talk with you​

Check out his blog here

Connect with Jasper on Twitter

Connect with Jasper on Google+

Want to build visually compelling content, try out Thrive Content Builder

Enstine Muki

Blogging Coach, Certified Cryptocurrency Expert and Serial Entrepreneur

Maqbool Azam

Hi Enstine,

Jasper Oldersom is wonderful guy he choose his own direction over the internet.
He proves if Where there is will there is a way.
https://opportunitybuilding.com/ This site helps many of his user.
Thanks to share the life of Jasper.
Maqbool Azam


Hi, nice post. A good set of informative article. Thanks.

Shamsudeen Adeshokan

Hi Jasper and Enstine,

After reading through the midway of this post, something tells me my recent decision to change the focus and direction of my blog (Cybernaira dot com) is a positive one already.

Recently, I study every data I could gathered from analytics reports for the blog, then it become clear to me that the blog need to change focus and direction.

Part of what I discover is that like you Jasper, my content is not addressing a specific section of Internet audience…it is somehow everywhere.

But unlike you, I won’t delete previous blog posts because they still form part of the audience but just that some of the contents are a bit advance for my ideal audience.

I have been reading your blog a few times already, so sure…I know your stuff are of very high quality and truly, you know your thing really well.

I’ll be stopping by to read more of your recent entries and see how I can make use of what learned to better my online business.

Thanks Enstine for bringing Jasper all the way from Amsterdam to Duala….haaahaaaa.

    Jasper Oldersom

    Hey Shamsudeen,

    Yep, it absolutely sounds like you’re in the right direction!

    Deleting your old posts is not something I’d recommend to everybody. In your case, it may not be the smartest thing to do.

    I appreciate the kind words and I am glad you find value in what I’m teaching.

    Hope you are having a fantastic weekend.

    – Jasper

Tola Korede

Thanks so much for introducing to us via your blog here.

Indeed, determination today leads to success tomorrow, for Jasper to started at age of 17 till today still following his dream”blogging”

While, i believed following Jasper will be another BOOSTER to me or other readers here.

Enjoy reading your story here and i will like to be your friend, to learn more from you as Enstine is my mentor.


    Jasper Oldersom

    Hi Tola,

    Great to connect with you! Thank you for the kind words.

    I look forward to connecting with you more often and seeing you on my blog.

    Hope you had a great weekend!

    – Jasper

Obodo Charles

Hi Enstine and Jasper,
Copywriting skills are essential for anyone intending to make sales online, and one other fact that I have come to understand about copywriting is that whether you’re a webmaster, affiliate marketer, or just somebody looking to convince someone to do something, people will respond best to you when you show interest in satisfying or meeting their needs.

So the first step towards gaining traction is knowing who your audience are, and this is where a lot of bloggers or internet marketers get it wrong, they just focus on creating excellent content with mouth watering sales copy.

Yeah, we all know that content is king but a great content promoted to the wrong audience will leave you frustrated at the end of the day because you won’t get the kind of response that you are seeking.

Putting it the other way round, an average content targeted at the right audience will certainly yield a better result. Am saying this because I was equally guilty of the same mistake and never really got off the block with my blogging not to talk about making a dime till I retraced my steps and started doing the right thing.

So in a nutshell, understand who your audience are, then create relevant and helpful content tailored at satisfying their needs. Then your copywriting effort will start yield better result, and you will get the kind of response that you want from your audience.

This is the little I know about how to get a better result from copywriting, in an online marketplace, but with experts like Jasper sure there will be more to learn and I will check out your site to kick start my learning process right away.

    Jasper Oldersom

    Hi Obodo,

    Thank you so much for stopping by and leaving a comment.

    Your comments are on point. You need to focus on what the reader wants. In other words “what’s in it for me?.

    You are also correct when you say that average content targeted to the right audience will generate a better response than the perfect content aimed at the wrong audience. In other words: there’s no use in selling dog food to people who own cats!

    Looking forward to seeing you on my blog, Obodo. Enjoy the rest of your week.

    – Jasper


Hi Enstine and Jasper

I am always looking forward to the series. You see awesome pros with remarkable stories making a difference.

Jasper’s story is indeed so interesting and it is great to meet a guy with so much insight on SEO, optimization etc

Thanks for sharing this story. Have a swell week. Take care

    Jasper Oldersom

    Hi Ikechi,

    I absolutely agree, these series are awesome. It’s such a great idea from Enstine.

    Good to hear that you enjoyed reading my story, Ikechi!

    Enjoy the rest of you week.

    – Jasper


Hi Enstine,

Thank you very much for introducing me to Jasper. I am sure i will learn a lot from him.
You are totally right when saying that Copy Writing is a timeless skill. Everywhere I look, advertisers are using copy to grab their prospects attention, keep them interested, create a desire to buy and spur them into action.

I have recently chosen to dedicate myself to the mastery of this amazing craft.


    Jasper Oldersom

    Hi J-P,

    Thank you for stopping by and leaving a comment. I sure hope you’ll learn a lot!

    It’s true. Copywriting is a timeless skill. Even if you aren’t a copywriter, I think you’ll benefit from studying it. Glad to hear you’re deciding to dedicate to the craft. 🙂

    Looking forward to connect with you again, soon,

    – Jasper


Hi Enstine and Jasper,

I feel very happy reading some behind the open info about the man Jasper, I never knew much about him until now.

His site: Opportunitybuilding.com is a great site I have come to love. I have visited his site a few times and I can say he knows what he is doing – worth following.

Keep adding value!

    Jasper Oldersom

    Hi Emebu,

    I’m glad you enjoyed reading about my background and how I started everything.

    Thank you for the kind words and I look forward to seeing you on my site or around the web, Emebu!

    – Jasper

David Merrill

Good to meet you Jasper, and thanks Enstine for featuring him here.

I create lots of info products, mostly video, WSO’s, membership content etc.

When it comes to creating the sales pages, I’ve found that text is more effective than video, though.

So I’ve got to get myself to the copy table.

I don’t try magic triggers, but try to keep it simple as you suggest.

I like to ask questions “are you failing at this” or “how would your business improve if you were able to…”

Then I answer the questions, and like you say, try to demonstrate how I can help folks solve their problems and overcome challenges.

It works for me, but I’ll certainly be visiting your blog to get more insight into this “fine art.”

    Jasper Oldersom

    Hello, David!

    Great to meet you as well. It’s my pleasure. 🙂

    I also believe in the power text over video, although they can be very powerful. Videos are especially powerful if they demonstrate what your software or product does.

    I’ve seen some of the copy you’ve written and I’m impressed. Asking questions in your sales letters is very powerful (essential, really). I love the examples you gave. Especially the second one, where you make someone future pace how life would be different if they received the benefits of your product.

    Looks like you’re on the right path, David. It’s definitely a “fine art”. Looking forward to connecting with you more often!

    – Jasper

Yvonne I. Wilson

Hello Jasper

So nice to meet you here at Enstine’s and to learn more about you. I must say that I am very impressed with your work, speaks to quality. Keep up the great work.

Enstine you have a way of seeking out the best! 🙂 Keep the features coming. Have a great weekend

    Jasper Oldersom

    Hi Yvonne,

    Nice to meet you here, too! I’m glad you like my work and I definitely have some awesome new content on the way. 🙂

    Hope you had a great weekend, Yvonne. Thank you for stopping by and leaving a comment.

    – Jasper

Akaahan Terungwa

Hi Enstine and Jasper,

It’s nice to read some background info about the copy-genius (so I call Jasper) here…never knew he had such an interesting background.

Personally, I’ve landed on his site quite a number of times in the past and it was real insightful reading his thoughts and clear genius.

Keep up the brilliant work, Jasper.

Enstine, let the features continue 🙂

Akaahan Terungwa

    Jasper Oldersom

    Hello Akaahan,

    Thanks for the kind words and I’m glad you enjoyed reading about my background.

    It’s good to hear that you enjoy my content and took away some great insights!

    Thanks for stopping by and leaving a comment, Akaahan. Enstine and I appreciate it!

    – Jasper

Uttoran Sen

Hi Enstine and Jasper,

Enstine, love your Thursday feature – it is sort of becoming an addiction. Lately, I have made sure to check and comment on every single of your Thursday features, it is kind of hard to resist actually.

I first met Jasper on my own site – AmplifyBlog, that was almost a year back. My first impression of Jasper was of a blogger and an internet marketer and not a copy writer specifically. Jasper, it is always good to keep your focus on the “one” thing you are best at. Growing out is always better – expanding your niche, rather than “growing in” which is almost impossible.

You made a good decision to keep your focus on the single and most important thing that you do best – “Copy Writing”. You can always grow out and target some of the other related niches, once you set yourself as an expert on the current niche.

I love your copy writing advice, “benefits and not features” – that one itself is a huge one.

will be checking your blog more often,

Uttoran Sen,

    Jasper Oldersom

    Hello Uttoran Sen,

    It’s a fantastic idea! It’s a great way to get to know some of the other bloggers I already connected with better and connect with new people I haven’t even met. You bet I’ll be checking out who’s featured next week 😉

    Back then I didn’t have a specific focus yet. I’m glad I found something I can really give myself to now! I believe it’s essential to have that clarity. I agree, once you are an expert in one niche – you can always expand! Glad you enjoyed the advice, too.

    Thank you so much for stopping by and leaving a comment. Have a great weekend, Uttoran Sen.

    – Jasper

Adeel Sami

Hello Jasper,

Very great to see you here on Enstine’s place! 🙂

Oh wow! I just love The Netherlands. Though, I have not visited that beautiful country but it is more-than-beautiful!

I can certainly feel how good it would be your first experience exploring Moz.com (than SEOmoz.com), and it is the platform where the industry’s giants spread their information. So, it would be the great one for you!

Happy to see you’re exploring the world through your blog! Definitely it is the only medium that can make us connected with people living in anywhere in the world while we live in the remote areas of unknown countries. 🙂

Great to connect with you, Jasper! And I found that we are mutually following on Twitter! 🙂

To your success!

~ Adeel

    Jasper Oldersom

    Hey Adeel,

    Good to see you here as well! 🙂

    The Netherlands is a lovely little country. I’m sure you’ll love it if you ever decide to visit.

    Seomoz (back then) sparked my interest in online marketing, which I still do love. I just decided to focus my blog and services towards copywriting because it’s the one thing I love doing and learning the most.

    It’s amazing how blogging has allowed me to connect with so many amazing people all over the world. That includes you, Adeel!

    Yep, we’ve been following each other on Twitter for a while now, thanks for connecting on Google+ as well!

    Have a lovely weekend.

    – Jasper

Kim Willis

Hi Enstine,

Thanks for featuring Jasper.

I already knew about Jasper – I’ve seen his comments on other blogs and have visited his blog a few times last year (I left a couple of comments too).

Jasper is an excellent writer, for sure. But one thing I didn’t know about him is that he is Dutch. It’s funny how you form an impression of someone, only to learn later that the assessment wasn’t correct. With a name like Jasper I was convinced he was English!

Jasper makes the point that learning copywriting is a smart thing to do because it’s a timeless skill. So true! People learn about SEO, social media strategies, WordPress and the like. But third parties like Google can and do change the rules with (sometimes) alarming regularity.

The effect of this can be that players sometimes have to learn the new rules and deal with their effects. In the SEO arena, for instance, thousands of SEO folk have quit because of their inability to adjust to the changes brought/wrought by Google.

On the other hand, the timeless quality of a writing skill means that writers can always make money, irrespective of what is happening in the constantly evolving IM world.

All marketers should aim to become better writers. The ability to communicate and persuade using the written word is one of the most valuable skills we can learn (the other important skill is to do the same thing with the spoken word).

I look forward to re-visiting Jasper’s blog and getting involved with his growing community of fans.

    Jasper Oldersom

    Hey Kim,

    I’m glad we’ve had the opportunity to connect a couple of times before!

    It’s absolutely funny how that happens. I know exactly what you mean. Well, now you know I’m a dutchie! 😉

    And yes, the timeless part of copywriting is absolutely appealing to me. You practically don’t have to worry about things changing too much. This gives you leverage over time.

    I also agree it’s one of the most valuable skills we can learn. Our success depends on our ability to sell!

    Thanks so much for stopping by and leaving a comment, Kim!

    – Jasper

Abe Cherian

Hi Enstine, good one. Reviewing other bloggers, and professionals as a content for your own blog. Great idea Enstine!

    Jasper Oldersom

    Hi Abe,

    I agree, it’s a fantastic idea. It’s fun and helpful to read about all the others that told their story as well. I’ve connected with many amazing bloggers because of Enstine.

    Thanks for leaving a comment.

    Have a great weekend, Abe.

    – Jasper

Monna Ellithorpe

Hi Enstine and Jasper,

So nice to read about you and looking forward to visiting your blog. I found it interesting when I read “That’s when he consciously decided to put 100% of his focus on writing and deleted all his old blog posts.”

I’ve often thought of doing this to my own blog but have never known anyone to actually do it.

I have to work on my copywriting. I’m more of a “story teller.” On my way over to your blog to do some reading.

Thank you, Enstine for introducing us to such great bloggers each week.

    Jasper Oldersom

    Hi Monna,

    I’m glad you enjoyed reading about my background and you’re welcome to check out my blog anytime! 🙂

    Once I made up my mind, letting go of those post was no issue at all. It just didn’t make sense to hold on to them anymore. I don’t regret the decision either. Even though it wouldn’t hurt to keep them up, it would just create confusion about what I really do.

    Storytelling is a great way to get ideas across, Monna! Copywriters use stories as well.

    Enstine is an amazing guy and I truly appreciate him for the opportunity to get connected with more awesome bloggers 🙂

    Have a fabulous weekend.

    – Jasper

Peter Beckenham

Hello Jasper and Enstine,

It’s fantastic to be able to discover so many amazing people simply by being part of this blog community.

Jasper I can really relate with you in your struggle to discover exactly who really is his target audience. I admire your persistency and your courage to simply remove all those posts that did not realy relate to your chosen niche.

Copywriting has always been a challenge for me and I look forward to the opportunity of joining your blog community Jasper- I’m sure there is so much I can learn from you

Best wishes from the remote Thai village blogger


    Jasper Oldersom

    Hello Peter,

    How could I not agree with that? It’s true. Engaging with the blogging community definitely is amazing. I’m constantly surprised by the way people treat each other in the community, support each other and help each other. It seems to bring out the best in people.

    Yes, Peter, it took me a while to figure that out. But I never thought I was going to be successful right away. Of course, we all hope for that, but most of us simply have to find out by making mistakes. These are all learning experiences that push us forward.

    I’m looking forward to engaging with you more often, Peter! I have some content I think you’ll enjoy and much more awesome things to come. 🙂

    Thank you for stopping by and leaving a comment. Have a great weekend ahead of you, Peter.

    – Jasper

Sherman Smith

Hey Enstine and Jasper,

I met Jasper about a year ago when he first started. I realky like the copywriting content he’s putting out. He reiterates what I already knew and have made me aware of areas in writing great copy that I’ve overlooked many times.

He’s definitely one to pay attention to and with his experience many will learn a lot from him. Thanks for sharing! Have a good one you two!

    Jasper Oldersom

    Hey Sherman,

    That’s right, my friend! We’ve known each other for quite a while now. I don’t see myself quitting anytime soon either, I just found my vibe! I’m looking forward to what’s up and coming 🙂

    Thanks for the kind words, Sherman. We both appreciate it.

    You have a good one, too!

    – Jasper

Francis Quarshie

Hello Enstine,

You know what?

You’re a morale booster. An encourager, I must say.

Jasper started the hard way like I did. And he is such a guy one can learn from.

Lot of copywriters like him are excelling today: he made an ideal choice right there, considering what he knows best.

I’ve heard of him before but not comprehensively like this from you, bro.

My key takeaway: perseverance is the key to where he has reached right now. I’m blessed to understand this.

Thanks for the great work.

It’s worth sharing!


    Jasper Oldersom

    Hey Francis,

    I sure started the hard way and made plenty of mistakes. Along the way, I learned what works and what doesn’t, what I loved doing most and which activities we’re draining me of energy.

    I think perseverance is definitely important. Be patient. Just focus on the process instead of the results. The results will come if you show up every day.

    Thanks for stopping by and leaving a comment, Francis. Enstine and I appreciate it!

    – Jasper

Donna Merrill

Hi Enstine,

What a great guest: Jasper! Wow I love these posts because we get to know more of the bloggers we engage with. Jasper, you sure have so much experience from 17 years old until now. No wonder why you are so awesome.

Copy writing is one of the most difficult things to do. There is a whole process to it and my husband and I keep at it. Sometimes we put something up and start tweaking within an hour.

That question of “what would make me buy this” is always on our minds.


    Jasper Oldersom

    Hey Donna,

    What a pleasure to see you here on Enstine’s blog! Thank you so much for stopping by and leaving a comment. I’m glad you enjoyed learning a little more about my background!

    Exactly, Donna. Copywriting is not something you learn overnight, that’s for sure! It’s a process and you never really “arrive”. You can always get better. It does help to be a student of the craft and to have an unsatisfiable interest in topics like psychology, language mastery, NLP, and advertising. I suspect we share some of these interests. 🙂

    On a related note: you totally shook me awake when I saw your comment! I had the intention to order your and David’s latest offer that came into my inbox and suggested to myself not to forget it. Well, that didn’t work very well! Thankfully, Donna came to the rescue. The copy for the product looks great and wanted to buy it for that reason alone. I’m excited to tap into the knowledge of both of you!

    Thanks again for stopping by. Enjoy the rest of your day, Donna.

    – Jasper



This is really awesome post with wonderful and unique ideas. I guess time to implement new strategies.


    Jasper Oldersom

    Hi Mark,

    I’m glad you liked my introduction and the little tips I had to share 🙂 Hope you’ll enjoy some of my other posts, too! Good luck with implementing.

    – Jasper

Philip Verghese Ariel

Hi Enstine
Yet another wonderful post.
Thanks for sharing this.
Good day

    Jasper Oldersom

    Hi Philip,

    Thank you so much for stopping by and leaving a comment.

    Glad to hear you enjoyed the post!

    – Jasper

Comments are closed