Linkbuilding: 5 Techniques That Will Never Fail To Rank Your Blog Post

If you want your web pages to be even considered for ranking on Google, you need backlinks. Without them, there is virtually no way of making it to the top of search engine result pages (SERPs).

Still, you will find some claiming to rank their websites without any backlinks. Problem with that is you probably cannot replicate the same steps for your niche, especially if it is a highly competitive one.

That is exactly why there is a third pillar of search engine optimization (SEO). Off-page SEO, aka linkbuilding, is how you can secure (and almost guarantee) high rankings on the SERPs.

Over the years, SEOs have come up with more than hundred ways of getting backlinks. Some work, some don’t, and some ruin your website’s ranking.

Google punishes some of these techniques, warns against a lot of them, and does not like any of them.

Today’s list will focus on those that Google warns against and does not like. The simple reason for that is because these techniques will always work as long as backlinks are important as a ranking factor.

Should You Buy Backlinks In 2018? It’s a question that keeps coming up.

So, what are these linkbuilding techniques that will never fail to work? Let’s find out.

1. Linkbait, High-Quality Content

This is the technique that Google hates but simply cannot penalize. Linkbait content is a high-quality piece of writing that answers questions on your topic with as much detail as possible.

You probably have read about it on Brian Dean’s Skyscraper Technique, although the idea existed well before him.

If you can write content that is better than the results on the first page and ask the right people to link to it, you will have more chances of outranking your competition.


I always encourage content writers and bloggers alike to follow a content writing process that allows them to write better than what’s already available. If you are just rewriting what others wrote, it will get you nowhere. But if you can have something more to add, you are on the right track.

Linkbait content can be in the form of new techniques that you use personally and can help the audience in your niche. It can be a possible answer to a question everyone asks, and no one has yet provided a reasonable response to. Or, you can write a pretty long and detailed case study that can help everyone involved.

The most important thing to remember when writing to attract backlinks is not only to write better than everyone else, but also provide more value to your reader.

Don’t forget to optimize your posts to have the best CTR. That also affects SEO.

2. Guest Posting on Relevant Blogs

This is the technique that Google keeps warning SEOs about. Well, not particularly as I will describe it below. Google does not appreciate sponsored posts and is trying to find a way to penalize them.

Of course, they cannot track payment records for content published online as sponsored posts. But they penalize (or they wish if they could) blogs which pay or accept money for links.

However, the guest posting I’m talking about here is based on the first technique. You don’t want to write guest posts only to get one additional backlink, but to have access to a larger audience.

Guest posting allows you to write high-quality articles on other people’s blogs, get a direct backlink to your website, in addition to all the good karma that comes with it. This includes referral traffic, more backlinks to content on your site, more email subscribers, and if you run a business, more profitable leads.

This linkbuilding technique will always exist as long as bloggers only publish high-quality guest posts. Google (or any search engine) cannot penalize a blog for putting out content that answers the reader’s question. That would go against their own goals.

3. Turn Keyword and Social Mentions Into Backlinks

If you run a business, chances are someone has written about you. Maybe it’s a review; maybe it is a simple brand mention, or anything really. You can ask them to simply link back to your content since they have mentioned it. Of course, not everyone will do it, but those who will add your link can help your linkbuilding efforts show more results.

A little less known method, however, is turning keywords into backlinks as well. Most of the time, bloggers talk about a variety of subjects and simply don’t have the time to find additional links to add.

So, they use a keyword in their articles without linking to anyone in your niche. If your content is well-written, you can simply ask them to link back to you again using that keyword.

You can monitor keyword mentions the same you would mention brand mentions: using alerts on Google and/or BuzzSumo. These two are among the best tools for bloggers.

You can set the alert for a weekly email of all mentions. All you have to do is find the emails of the content creators and pitch them your content.

It won’t hurt if you make small gestures such as sharing and commenting on their content before bluntly asking for a backlink.

4. Grow Your Influencer Network

No, I’m not talking about Private Blog Networks (PBNs). That’s a strategy to talk about in another article. Something along the lines of “How to Rank Today And Never Rank Again”. As you can see, I’m not a fan of them. I have my reasons.

But what I’m a fan of is building a network of active influencers. These people are the ones who have the most authority in your niche, have a large following base, and they are active on social media platforms and on niche-related forums.

When you are associated with influencers, you start getting the benefits of being their friend. You can send them emails notifying them of your new content, your content updates, and discuss relevant news in your industry.

Once you build that great relationship, they will link to you and promote your content regularly and without you even asking. It’s a mutual benefit relationship, though. You have to give as much you’d like to take. If you’re not a happy sharer, this probably won’t work for you.

Still, once you find influencers and connect with them, you are set to go. Just be careful not to spam them, and don’t get involved with spammers.

Ryan’s guest post here goes into more detail about that.

5. Broken Linkbuilding

This is a linkbuilding technique that Google hates and loves at the same time. This helps both search engines and webmasters provide the best user experience to users.

Most of the time, bloggers will write great posts, rank them high, be proud of them, and simply move on to the next one. During that period, some of the blog posts they linked to disappear, leaving their content with broken links that lead nowhere.

Your job is simply to create content that answers the same question for that link and let the webmaster know that his outbound links are not working properly and should be fixed.

Even better than that is you find all the bloggers who have linked to that broken page (or sometimes, a whole domain), and let them know that you have better content that actually works.

You will have a high success rate if your pitch is well-phrased to show that your content is quality and that the webmaster is benefitting anyway. That’s why this technique will always work.


Linkbuilding in SEO is vital. You can try to ignore it, but I wouldn’t really encourage you to focus all your time on writing content. “Publish and pray” does not work anymore, and it’s time to get your marketing skills sharpened.

The five techniques I have listed above will work in SEO as long as backlinks are a ranking factor. Not only so, but because they rely on high-quality content, they will work virtually forever.

Let me know what other techniques you think will stand the test of time.

Don’t forget to share!

22 thoughts on “Linkbuilding: 5 Techniques That Will Never Fail To Rank Your Blog Post”

  1. Thanks Youness these techniques are pretty cool but Content is king. All you need is High Quality Content on your blogs and then we should start link building. But this post helps a lot for new bloggers like me. Keep sharing

  2. its an amazing article for learning linkbuilding. I have been a regular follower of this blog.Since i have visited first time here its an amazing experience for me to be here every time for learning new skills every time.

  3. Hello Youness,

    I m new to the blogging field, learning a lot from articles such as yours. Lots more to learn to gather traffic for my site & your article provided me lots of mew knowledge. Thanks a lot brother.

    • Hi,

      You can learn a lot from reading on this blog. Enstine has written many articles that should get you started on building quality traffic to your site. You just have to implement what you learn.

      Sometimes you may make mistakes, but that’s part of the learning process. There is a little bit of risk and reward system that applies to blogging, and we all take part in it.

      Thank you for commenting!

  4. its an amazing article for learning linkbuilding.
    I have been a regular follower f this blog.
    Since i have visited frst time here its an amazing experience fr me to be here every time for learning new skills every time.
    Thanks for writing sir
    wasim recently posted..What is Sitemap? Why is it important and How to create an XML Sitemap ?

  5. Hello Youness,

    You have a nice piece here. I haven’t tried using the broken link formula but I’m just so passionate about link building using guest posting techniques.

    I have tried it a couple of times and it has been very helpful.

    Thanks for sharing these techniques. They aren’t new to me anyway but I think this is a perfect reminder.

    Keep the good work going, Enstine.


    • Hi Emenike,

      I am glad guest posting is working pretty well for you, and you should give broken linkbuilding a try as well. It depends on the niche, but in general, it can be very effective.

      Of course, these techniques mentioned are not so new, but they are the basics and the best techniques for getting backlinks to a blog. Every linkbuilding campaign starts with these before going to the more advanced stuff.

      Thank you for your comment

  6. Well, I kind of feel guest posting is more about branding oneself and bringing in more valuable traffic than it is to rank websites. Of course, it is good to put in a contextual backlink but then that isn’t the main purpose of a guest post. Agree?

    • You are right. The techniques above are all about branding and bringing more valuable traffic. But the added bonus is that they are among the best techniques to rank a website. The backlinks you get from these techniques are powerful backlinks that boost your site’s “authority” and can help rank your website eventually.

      Thank you for your comment

  7. Your blog post title is the anchor text that pulls visitors in from the search engine pages. Be sure to add keywords into it, preferably the ones you want to rank for.Include narrower and more targeted keywords than broad keywords. For example: If you have an article about “Long Tail Keywords” go for “How To Find Long Tail Keywords For SEO” rather than a broad “Long Tail Keywords” only.

  8. HI Youness, great tips here! I did a testimonial for someone’s site and it does draw traffic to mine. I didn’t realize that when I did the testimonial but I may offer more now if they are worthy of it.
    I don’t always get a lot from guest posting, I wonder why? Most only offer 1 link back to your site too when you do them.
    I do generate some from Quora but that took at least 6 months of being active there daily but the traffic keeps on coming!
    Thanks again for these tips and thank you Enstine for having him on this topic. I hope you both have a great weekend ahead.

    • Hi Lisa,

      Testimonials can be pretty good for driving referral traffic, that’s true. I’m not so sure about how good they are for ranking a blog, though. As for guest posts, you should look for high-quality websites that are relevant to your niche, and that have a good number of engaging readers. Usually, marketers use guest posts both for branding and for SEO. It helps in driving more referral traffic and adds a new, high-quality backlink to their profile.

      Quora is a bit different. The backlinks are not valuable at all from an SEO perspective, but it does drive a huge amount of traffic to your blog. I always promote content on Quora as it is probably the best Q&A site out there. You should keep using it as much as you can. You should try GrowthHacker and Medium as well. They are pretty good for promoting content.

      Thank you for your comment.

  9. Nice article that give the best idea to to get good ranking with best Link Building Techniques. I follow few techniques from this post and it really help me.

  10. Hi Youness,

    Great post you have here. Link building is a remarkable way to improve your SEO strategy and increase your chances of ranking high on Google. The tips you presented are amazing. But there are many others simple yet effective ways to get backlinks. One simple way is to Ask for Backlinks. Yes, it works pretty well.
    This is a good way to start, especially if you are a newbie. Think of those of your connection, colleagues, partners, clients, even your friends who have websites in the same niche. Ask them for a backlink. but make sure to ask for in-content links instead of links in the sidebar or footer.

    Testimonials also provide an avenue for backlink or link building. This strategy is a win-win venture that benefits both parties. Many businesses ask for your testimonial or experience using their products as a way for them to build customer trust. However, it is a great opportunity for you to get a backlink and potential traffic from that site and it usually has a much higher approval rate than your standard link request e-mails.

    Thanks for shring.

    • Hi Moss,

      You are right. There are more than the ways I have listed above. However, they are, in my opinion, the most reliable.

      Asking for links is implicitly mentioned in all of the tips above actually. I chose not to have it explicitly-stated as it could be considered a direct violation of Google’s Webmaster Guidelines. However, its effectiveness can’t be denied.

      Testimonials are less reliable. For one, the referral traffic is rarely targeted, the anchor text is not keyword rich, and the content of a testimonial page is less relevant to your content. So, the quality of a testimonial link is not the most reliable to gain high rankings.

      Thank you for your comment.

  11. thank you for sharing this information it is very nice and helpful to build your sites or rank your site i follow all these steps for linkbuildind

  12. Guest posting is really a powerful and evergreen process to create high-quality backlinks. I have a question about the broken link building. If I get an expired domain linked from a high authority website and buy it. If I redirect it to my blog, then can I get a good result?

    • Two years ago, I wouldn’t have hesitated to say Yes. Today, it’s much more nuanced. For that backlink to have any quality, you’ll have to make sure your blog is in the same niche/industry as the authority website, and the page your redirect to has basically the same content as the broken link. That, and the website you buy is not penalized, has clean backlink profile and history, and has had a good quality score in Google’s eyes before being closed.

      So, to answer your question, I’d say “maybe”.

      Thank you for commenting.

  13. Hi!

    Nice to meet you Youness, thanks for the engaging article! I absolutely convinced that great content is the best way to have a lot of backlinks – I’ve work so much at the work on it. I don’t tell of for another ways, they are useful too, but actually if you don’t have a good content you won’t have a good result.

    • You are right. Without high-quality content, backlinks won’t matter. I still see some low-quality pages ranking high because of their backlink profile, but with every Google update, the number of those pages decreases. Search engine users want the best content, and search engines won’t stop until they have the highest satisfaction rate. Content is and will remain king.

      Thank you for your comment!

  14. If the content is really really good Youness it is amazing how links fly in. Folks love good content, and naturally link to it as a trusted resource. Bloggers screw up because they try to get links, rushing the process, mucking things up, goading them to create low quality content. Meanwhile, pros do it with quality in mind, organically crafting masterpieces that greedily gobble up aka attract links. Thanks for sharing 🙂


    • You are right, Ryan. Trying to game the system as fast as possible actually triggers other aspects of the algorithm that may consider such activity as spam. Search engines are not what they used to be 5 years ago. Now, there are so many factors involved in ranking a page, and backlinks are just one of them. And not all backlinks are valued equally. Some are more “authoritative” than others. Pros know that, and that’s what they go for.

      Thank you for your comment!

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