Meta description of your web pages is a big SEO element and that’s final.
It has a huge part to play when it comes to your overall search engine optimization strategies. But is it one of Google’s ranking factor? We’re soon going to find out.
As a starter in SEO industry, the meta description is that snippet of up to 320 characters that summarizes a page’s content. its main purpose is to get the visitor on search engines to click your link.
Major search engines don’t consider your page meta description to determine the ranking position of your page. However this element can deliver strong signals to Google.
The signals help the search giant understand your page relevance and usefulness through interpretation of searcher’s intent.