I have worked with Advertisers on my blogs.
One of the things they often ask is your Google Analytics (GA) stats and for the most part, bloggers don’t know what to do.
Google Analytics is a huge collection of website traffic and conversion data. Reading and interpreting the data is such a daunting task.
There are things we can’t avoid if we are in this business model of selling website space. Advertisers are not stupid. They invest where they foresee results.