Google traffic – 8 ways to increase search visibility in 2020

Google by far is the most important source of natural traffic for every online entrepreneur. While other search engines have a place, Google traffic seems to be the most attractive.

But getting more and more readers from Google is a tough game given the constant changes and fierce competition.

In today’s post, I want to help with some tips on how to get better ranking on Google SERPs and increase your traffic in the years ahead.

While these tips will help increase your Google traffic, you will also be getting traffic from other search engines.

8 ways to increase Google Traffic and search visibility

I want to make this quick comment before we move on.

All these six tips are evergreen. That means you can apply them anytime and see an improvement in your natural exposure. So good luck!

1. Don’t compete with big guns

This is one of the easiest ways to get more traffic from Google. As a matter of fact, competition is one of the reasons you are failing online. Just take a look at the number of entries competing for some keywords on Google:

google traffic

And for the most part, it’s not just about the number of entries. Some marketers often neglect the strength of each competitor. While you measure the number of entries, also measure the strength of each entry.

There are always low-hanging-fruits in every industry. Do a deeper keyword research and you’ll surely find some seemingly popular keywords with weak competition.

increase google traffic

Neil’s free SEO tool gives you great way to dig deeper and find keywords with amazing matrix. We moved from how to make to make cake to a longer and less competitive keywords.

Here are two key competitor strength factors to pay attention to:

  1. Competing domains scores
  2. Number of backlinks

Putting all these factors together, you are sure to come up with a keyword you can easily rank and pull amazing Google traffic.

2. Write in-depth unique content

This is one of the most common pieces of content marketing advice you are going to get out there. Creating in-depth content gives you enough space to touch on every aspect of the topic. A complete article topically optimized for semantic SEO will rank better for more Google traffic.

Going in-depth is just an aspect of it. Uniqueness is another factor. The ideas and facts you bring up give your content an identity. Many marketers have failed due to copy & paste practices. While it’s allowed to quote someone, completely reproducing others’ work is a big no.

Today’s Google doesn’t simply rank content based on keyword optimization. The search giant is looking for many more factors, with content being at the core. So it’s not enough to scratch a topic and build backlinks. Go into its depth and make sure your readers give it a vote.

3. Edit and re-post

One of the quick ways to increase your Google traffic is to edit and re-post existing content. Going through your Google Search Console stats, you are certainly going to find out some nice keywords driving traffic to your posts.

Pick the keywords and do more relevant additions to the content they are driving some traffic to. Make the post more relevant and refreshed. Adding more text, videos, images and re-posting will increase dwell time and give it a nice SEO boost.

4. Hire SEO Agency

Another way to increase your Google traffic is to hire a qualified SEO Agency. These should help you in many ways get more natural traffic:

  • Sort out any SEO related technical issues on your blog
  • Build your backlinks
  • Do your competitor analysis
  • Carry out and advise  on keyword research
  • Develop your content strategy
  • Etc

Before you outsource your SEO to any agency, here are some of the areas to carefully consider:

  • Customer reviews
  • Success stories
  • Prices
  • Their strategies
  • Package content

Avoid hiring SEO agents and link builders from job platforms like Fiverr and SEOClerks. Most of these will be at the origin of toxic backlinks, ruining your online business.

5. Build backlinks

Hiring an SEO agency to grow your Google traffic is just an option and one of the things they do is build your backlinks. But this is something you may want to handle yourself or work directly with independent bloggers and content marketers.

Guest posting is one quick way to building backlinks. By submitting content to other websites in your niche, you create relations, increase your referral traffic and create both dofollow and nofollow inbound links.

Another way to build backlinks is get involved in roundup posts and interviews. Generally, you will wait to be contacted by someone for your opinion. However, services like MyBlogU provide a platform to find and submit answers to interviews and roundup posts.

Again, I recommend you stay away from suspicious SEO services and agents. Cheap backlinks services on micro job sites will end up driving you mad.

6. Anticipate keywords

One of the skills you need to develop is how to anticipate keywords.

Everyday, new developments come up. These lead to new keywords and most of these often become buzzwords.

Anticipating keyword means  seeing the possibility of people searching for something even before the thing becomes public.

When announced their failed expert training program, I was the first to write about it targeting the keyword “warrior forum vault review” even before the program was made known to the public.

This brought me to Google page number 1 and position #1 for the keyword:

get more google traffic

Still don’t understand what I mean by keyword anticipation? Check out this post for details.

7. Get rid of any technical barriers

Technical SEO (Search engine Optimization) has to do with the technical aspect of your website that affects your level of natural exposure and Google traffic.

This includes mobile friendliness. A mobile friendly test for mobile using this tool gives this:

It also involves the load speed of your website:

If your site’s load speed is above 2 seconds, it’s considered to be very slow. Factors that affect your load speed are:

If you do your best to have a fast loading website, well optimized for mobile friendliness, you are good to go. This doesn’t guarantee more Google traffic however. Not taking care of them may bring your traffic down considerably.

Wix hosting is said to have the best load speed so far. However, you may want to pay attention to the cost of hosting your site there. Find out more on Wix Pricing here

8. Write better Titles and Meta Descriptions to increase CTR

Once your entries appear on Google Search Result Page (SERP), your page Title and Descriptions set in. Poor and dull titles with clumsy descriptions will not encourage clicks. This may have a negative effect on your ranking as Google will think visitors don’t see value in your listings.

If you want to know more how these elements affects your SEO, check out this article

14 thoughts on “Google traffic – 8 ways to increase search visibility in 2020”

  1. Hello Enstine,

    Thanks for the really insightful article. It was really inspiring, and I believe hiring an SEO agency is critical for Google ranking success, as it is becoming more difficult to increase Google ranking nowadays for non-professionals nowadays. A little tip, I would recommend small business owners to hire an SEO agency with in-depth local experience.

  2. I really liked your blog, and your blog has really given a new dimension on the subject. I really wonder how you thought so differently and so correct that it is appealing a lot of readers like me. I would like to continue reading your blogs for the different opinion that you have.

  3. Man! Another great article!

    I’ve been pouring over your blog today, and keep finding articles that stand out to me.

    I really appreciate all the tips here, especially the tip on keyword research. That is huge for me!

  4. Hello Enstine,

    Thanks for sharing the awesome post here. I have become a regular reader of your blog. All the strategies you have listed here are work very well to increase search visibility. Focusing on low competitive long-tail keywords is definitely a very good tip. Most of all increasing the page speed of the website is very important in order to reduce the bounce rate.

    PSD To Email Conversion Service

  5. Increasing search visibility is really not an easy task. It requires so much effort especially, on the SEO side. Thank you for sharing these 8 wonderful strategies. You have explained each and every strategy well. I now have a list of things to consider when working towards increasing my website’s search rank.

  6. Hi Enstine,

    I think you nailed this part about not competing with the big boys. Big boys come with powerful websites rankings. Instead, focus on those long-tail keywords.

    By doing that, you will rank faster and easier. While the number of searches is smaller, there is still no harm and after 3 months, you are going to skyrocket your rankings!

    Thanks for sharing.

  7. Long-tail keywords are where it’s at. They may be lower in volume, but they make up for that by being so specific!
    They are much less competitive too which means you’ve got a much better chance of ranking for them.
    There are some awesome tools like answer the public, which is great for finding them.

  8. Super tips, Enstine. In 2020, everything you could to help you grow, you better do it. No place for shortcuts in SEO anymore.
    I really like the tip about using GSC data to update blog posts. It’s tip I neglected, but am about to implement on my money page, my Wealthy Affiliate review.
    We’ll see how it goes!

  9. Loving these tips Enstine. No sense competing with the big guns because we can carve out tidy little niches on our own and become hyper successful. Why compete when you can co-create with fellow bloggers, nail down long tail keywords and building a thriving, growing business this way? Excellent post as always.


  10. Hello Enstine,

    very helpful steps. It gets really hard for a new blogger to plan his or her blogging works. And it’s really get painful when you get denied for guest posts and other things. Thanks again for sharing the platform “myblogu.” with us.



  11. Hello Enstine,

    Very helpful tips. As you mentioned, It has been fruitful for me focusing on low competitive & long tail keywords. Writing helpful content and updating it: definitely allow us to add more competitive keywords along with the time and site authority. Most of my blogging time, I work on old content as I always find something missing in it. Plus, I see instant better results, after the old content update.

    Also, I’d like to share my experience on technical aspect of my blog. Earlier, my blog used to load for almost 7-8 seconds with 4 MB of data on home page alone. It took long time for me to understand the importance of fast loading site: Then I had to work on images, cache, theme optimization and so much and now it loads in 2-3 seconds.

    I really connected with this article, Keep helping us with such tips. Thanks!

  12. Hello, Enstine
    You have written a very good blog and unique blog. I liked reading your blog very much. How well you have told this topic. And what you have told is absolutely true. Eight ways of eight are absolutely correct. I will definitely follow your method.

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