Thanks to the wonders of email, it is now easier than ever to keep in touch with your customers. Prior to the rise of the World Wide Web, the only way a business could keep in touch with existing customers was to have a newsletter printed.
This was time-consuming and expensive, even if your local print shop did you a good deal. And then you had the problem of sending out all your beautiful newsletters. Postage is expensive too!
Luckily, things have evolved and today, it is as easy as hitting ‘send’. But before you reach that point, you need something to send out to your subscribers.