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Pogo Sticking is killing your SEO! Here’s how to fix it!

When it comes to SEO, there are only two things;

  1. Get to Search result page #1 and position #1
  2. Be there for as long as possible.

If you are doing any SEO and these two are not your top priorities, then you have to sit down, grab a cup of coffee and think!

Now, if you are on Google page #1, position #1 for your hunted keyword, don’t celebrate yet. You still have work my dear friend. Pogo-Sticking may be your next enemy to deal with.

The battle for position #1 on page #1 is fierce – keyword research, competition analysis, creating great content, backlinks, etc.

But if you go through these struggles and succeed to push your entries to the most coveted position on SERPs, you have to make sure you don’t allow pogo-sticking pull your items off that position.

NB: In this post, I wrote about a little known trick that’s guaranteed to remarkably increase your natural traffic. Don’t fail to check that article out.

What’s Pogo-sticking in SEO?

Pogo sticking in SEO is a situation where a user performs a search, clicks on a result and very quickly clicks back to the search result page, and clicks on a different result.

pogo picking

What this means is like the searcher telling Google “well, I’m disappointed in you. You told me this is what I’m looking for but it’s far from it”

Of course, a negative signal is sent to Google and that makes it think it made a mistake by ranking you on top because you just failed to satisfy the searcher.

If this happens over and over again, Google will seriously consider shifting you down stairs. (Well, Google here represents search engines).

You may get all the tough high PR backlinks and the keyword stuffs to get to position #1 but once searchers start rejecting your content by clicking back to the next entry on SERP, Google is smart enough to think something is seriously wrong with your content.

Given that search engines strive to satisfy their users, you’ll soon find your entries moving down to the bottom.

This isn’t good at all!

pogo sticking seo f

How do you measure your Pogo Sticking Effect?

Well, I have not seen any tool yet to measure your pogo-sticking effect. If you have one, please share with us in the comment box.

However, your bounce rate can be a quick pointer. Note however that high bounce rate doesn’t necessary indicate high pogo-sticking. A closer look into these two shows some interesting differences.

Pogo-Sticking – How to fix it

The only way to reduce pogo-sticking is to make sure your readers from search engines don’t quickly click back to search engine results page (SERP). To do this, you’ll have to understand what your readers want and write for them.

You can write for your readers while inviting search engines to send you traffic. The best way of course is to treat a topic in its substantial details with less of focus keyword and more of Latent semantic indexing (LSI) keywords.

LSI keywords is what helps search engines to quickly link up your articles with searchers. Write for your readers but don’t neglect SEO.

NB: SEOPressor is an excellent WordPress plugin to automatically scan and create a list of LSI keywords for your posts. All you do then is perfectly insert the keywords in your article.

Check out SEOPressor here 

So here are a few things you can do to try to eliminate pogo-sticking

  • Get a premium theme

Readers love a welcoming theme. Fortunately, you don’t need to hurt your wallet in today’s themes market to be able to own one.

If your blog suffers pogo-picking effect because of poor theme, you are really not thinking straight. I think your theme should be the last thing that throws your visitors off.

There are some premium WordPress themes that are worthless too. A lot of things have to come to table when choosing the right theme for your blog. That’s why I always recommend you grab premium themes from the guys of Genesis or MyThemeShop. These have won the confidence and love of their users through high quality products and support services.

Note however that getting the best theme ever does not guarantee any significant reduction in pogo-sticking. Other factors, of course have a place.

  • Post introduction

Your post title is like a door into your article. Once visitors get attracted, they click to discover what’s inside.

Your introduction is the ‘Welcome’  spot. Once they are not properly welcomed, they may feel they are not at the right place. The next thing is a quick turn-back.

Your post introduction should be as important as the title. There must be a perfect correlation or connection between your title, introduction and of course body.

  • Use relevant sub-headlines to hold down skimmers

Many of your readers skim across your content. One of the things that keep them on your content are the headlines.  As they scroll down your page, they quickly read through your headlines to get a general idea of what’s in the content. If you fail to catch their attention through catchy headlines, you stand the risk of pogo-sticking.

  • Use eye-captivating images

One of the things readers cannot escape are beautiful and attractive images. Using relevant and eye-catching, appealing or striking pictures or screenshots on your post will have a positive impact on your blog’s pogo-sticking and bounce rate.

Once someone is attracted to an image, he tends to find out what’s more about it by trying to read the text surrounded it, hence, more time on your blog and a possible Click-through.

  • Avoid misleading titles

The worst thing to do to your blog is to mislead your readers. They will go away and you’re never going to see them around your blog again.

Don’t title your article as a way to lure readers to click. Once they find out your content is completely away from your title, they’ll click back in anger.

  • Avoid popups on PageLoad

Many bloggers use popups these days to capture leads but it’s a stupid error to setup your popup window to pup on PageLoad.

While this quickly drives many readers away, it helps to add to your pogo-sticking. If your popup plugin doesn’t allow you to delay your popup window, you should seriously consider switching to something more professional.

> I recommend taking a closer look at Thrive Leads

To achieve more results, your window should popup once your reader makes an attempt to leave the page or once a certain position on the page is scrolled to.

An example is, when a reader scrolls to the comment box or simply when the reader spends x minutes on your blog. This helps you capture targeted leads while reducing your pogo-sticking.

Conclusion

If you find your article today on Google page #1 and tomorrow it’s off, you should pay attention to these points I have mentioned. There may be other factors though. However pogo-sticking is one factor you should not neglect.

I’ll be excited to hear from you in the comment box. Let me know what you think about pogo-picking and your SEO.

Kindly share this post with your friends on social media or link to it from your posts.

Click Here to Leave a Comment Below 39 comments
Kreettanam Kaushik - March 18, 2016

I’ll now add some internal links to the posts from where I am getting much traffic. My bounce rate is much low. It’s about 50%. And this is a great post which helps to solve thay all.
I’ll implement all your steps you gave here and comment up with the results soon. Still as we know, **content is king**, I’ll have to focus more on the the content too. The thing I want to improve in my site is – Increasing the number of words from 400 to 700.
And you know google follows this strictly: “First impression is the best impression”.
Thanks!

Reply
Jerry Everett - November 3, 2015

This Pogo sticking seo is new for me even the word is much new for me.But you have explained well .Your words are easy to digest and understand too.A big thanks for sharing your ideas with us.

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Areesha Noor - October 30, 2015

Hi Enstine Muki,

Great post indeed!
Now I understood what is pogo sticking, I think Content is king and only way to stop visitor to go back is only content. other factor also matter like premium them, writing style, correct headings etc but Content is most important factor.

Any way good content, thanks for sharing with us.

Regards:
Areesha Noor!
Areesha Noor recently posted…Happy New Year 2016 PoemsMy Profile

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hamza - October 20, 2015

The only way to reduce pogo sticking is to create high quality content and write relevant title. Many bloggers write totally irrelevant titles that are very attractive but it is not related to content. therefore the reader get disappointed and click back.
Another most important thing is site load time, if you site loads slow the reader will click back button quickly because there are lot of other pages in google that can solve his problem.Therefore in todays world you have to think very technically and professionally.

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David Markus - October 1, 2015

Very well explained article Enstine Muki, i really appriciate. I noticed about pogo sticking and after read this article i am completely cleared. I just want to say Google counts every thing about website or blog like, visitor location, clicks, time, bounce rate, average time on the page, what the content is all about, website structure, user friendly, natural sharing, and etc. If we optimize with these tips, i am sure it’s gone be helpful for a website and SERP too.

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Rekhilesh Adiyeri - September 29, 2015

Yes, pogo sticking always effects in our journey. We normally focus on getting high CTR from google searches by adding some twists in meta title and when a user comes to us offer himor her something valuable that they were looking for. User engaged quality contents will make them to stick with us. Don’t use too much ads, be clean and always in mind “First impression is the Best impression”. Thank you Enstine for showing some new tips.

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Nicole Pary - September 28, 2015

Hey Enstine,
I don’t know about Pogo Sticking, but after reading this article that how to impact on websites and downward of traffic.
An impressive and interesting information, thanks for shared or enjoyed to reading this article too much. Amazing Stuff!
Nicole Pary recently posted…What’s New in SHAREit 3.0 app? Latest Version DownloadMy Profile

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MINHAJ UDDIN - September 26, 2015

Hi Enstine,

Honestly i firstly heard about “Pogo Sticking” from your blog post! Very important topic you discussed here bro. I was not aware about it’s negative impact on SERPs. You cleared it about in this article. (That’s why i love to read your blog regularly)

Thanks a lot for sharing this informative post with us.

Happy blogging.
MINHAJ UDDIN recently posted…How to increase traffic to my blog? Get 6 Quick tips for your blogMy Profile

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Nabeel Shamshad - September 26, 2015

Hey Enstine,

The term Pogo sticking is new for me however, the concept is somewhat familiar. Some very cool tips from your side indeed. I would like to add something if you don’t mind.

A technical approach would be to see what search terms bring visitors to that page of your having high bounce rate. This tells what your readers are looking for. Then answer your readers question.

You can do so by using Google’s Search Console to see keywords driving traffic to particular pages and then see if your content does justice to those terms.

My 2 cents.

Enjoy the weekend,
Nabeel
Nabeel Shamshad recently posted…I Am Sorry Blog! I Can’t Give You Enough TimeMy Profile

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    Enstine Muki - September 28, 2015

    Great! thanks for the addition, buddy 😉

    Google’s Search Console (formerly known as GWT) is a wonderful free tool to aid your SEO

    Hope you are having a wonderful new week

    Reply
Nanda Rahmanius - September 26, 2015

Hi Enstine,

I know about pogo stick, but this is the first time I found it associated with blogging and SEO. I learned something new today. 🙂

I agree with you. I think the bounce rate is one of the indicators for pogo sticking effect. Write a title that relates to the content will help to avoid pogo sticking. 🙂

Thanks for sharing this with us, Enstine.
Have a great weekend!

~Nanda
Nanda Rahmanius recently posted…8 Winning Tactics To Overcome Google SandboxMy Profile

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    Enstine Muki - September 28, 2015

    Hey Nanda,
    Thanks for adding your voice to this post buddy 😉

    Yes, if we work to reduce bounce rate, we definitely will be helping to kill out pogo sticking 😉

    I had a great week (though some rough guys threw a stone on my car’s rear screen and got it shattered). It’s being taking control of though 😉

    So you have a wonderful week ahead my friend

    Reply
Harinder Paul - September 26, 2015

Hi Enstine,

Thanks for telling us about new Penalty and it’s solution. well being frank, i never heard about POGO Sticking before. After reading your post. i think it really affect our Blogs.

Reply
Mi Muba - September 26, 2015

Hi Enstine

Very important topic that usually goes unnoticed because many people take as an advance level of SEO attempt though it is of basic level. Ignoring it may bring disastrous effect on one’s ranking in search engines.

You are right competition is so stiff in search engine positioning. If someone gets no1 position me should not sit on it and make his best to retain that position otherwise Google has thousands of posts deserve to replace if readers are not satisfied with a given post.

The points you mentioned to retain the first position are very relevant and workable they ultimately improves the overall quality of a blog and we can say they are the basic benchmarks of writing quality posts.

Thanks a lot for sharing this very relevant and helpful post to boost blog traffic and maintain it.

Have a great weekend

Reply
    Enstine Muki - September 26, 2015

    It’s wonderful having you around my dear friend 😉 Hope your blogging is going on great too.

    Thanks for the contribution. We know the power of being on that position so anything to help us remain there is highly appreciated.

    Well, there are some SEO areas that are very basic but made complicated by these so-called SEO gurus. Taking care of pogo sticking is just as simple as you pointed out. No need to make it BIG 😉

    Thanks for the collaboration, and do have a great weekend as well

    Reply
Sherman Smith - September 25, 2015

Hey Enstine,

I never heard of the term pogo sticking but it’s a great term to use for being taken off of page #1 on Google. But yes it does becomes a question of how you can improve your SEO.

SEOpressor is a great way for you to check to see if you’re on the right path. I like the fact that it shows a checklist of what’s missing so each of your posts can be put up to par.

I don’t use it all the time but it does help me to solve problems with my posts if I were to run into this problem.

Thanks for sharing Enstine and I hope you have a great weekend!

Reply
    Enstine Muki - September 26, 2015

    Hi Sherman,
    So good to read from you this weekend and I’m glad you are learning something from this post. As a matter of fact, we all learn from each other. You know the great values on your blog as well 😉

    SEOPressor is great, buddy and yes, some topics you write on just need that you flow without paying attention so some SEO stuff. But for the must part, SEO is recommended.

    I hope you are having a wonderful weekend bro 😉

    Reply
Donna Merrill - September 25, 2015

Hi Enstine,

Thank you for introducing me to “Pogo Sticking” It is something I haven’t heard about. But you are always providing me with the latest information when it comes to things like this.

Our headlines need to give the reader a general idea of what the post is all about. Delivering good content “for” the reader needs to be on point with that headline. I can see where the bounce rate can be destroyed if it is not.

I’m paying attention to this one my friend. I like the way you mentioned those pop ups. (One of my pet peeves) .

-Donna
Donna Merrill recently posted…Sell Affiliate Products On Your BlogMy Profile

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    Enstine Muki - September 26, 2015

    Hi Donna,
    It’s a beautiful weekend and thanks for coming over to engage 😉
    I’m glad this post is bringing some more knowledge to you. We learn new things from each other so let’s stick together.

    My warm regards to David and you both have a wonderful weekend

    Reply
Arbaz Khan - September 25, 2015

Hey Enstine,
I have heard about Pogo Sticking but never really understood the concept. Basically, it is related to bounce rate, right?
If it is all about bounce rate, then the best way to make people stick to your blog is by providing the best content and a great introduction to your articles so that they stay for a long time.
What do you say?

Reply
Theodore Nwangene - September 24, 2015

Great post Enstine.
I’ve never really heard the word “Pogo Sticking” before but i got your point. Having search visitors clicking the back button upon arriving at your site via the search engine is really not good in fact, its a red flag which shows that there is something you’re not doing well.

Ensuring that your post headline is catchy enough and that your article delivered on the promise made by the ending and also, having a good design is all important as these are some of the things that will usually increase a visitors time on page.
Theodore Nwangene recently posted…GuestCrew Traffic Stats and Update – September 2015My Profile

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sneha - September 24, 2015

Hi Enstine,
That’s a great blog post. You explained it very clearly.I am feeling glad and lucky too because you explained everything in this post. Now onwards I will also keep a note of these steps mentioned by you.we should also make sure that our content is quality and making sure that we are writing from the viewpoint of what is in it for our readers. That can help reduce the potential of being subject to pogo sticking.
Have a great day buddy. 🙂

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Kurt Kummerer - September 23, 2015

Enstine,

Awesome in depth post my friend! I had not heard of pogo sticking until this point, but after reading your post I am well informed so thank you for that.

A key takeaway here is that everything changes so quickly and we need to always be on our toes to make sure at least in this case our hard work does not go down the toilet.

In addition to all of the points you have mentioned, we should also make sure that our content is quality and making sure that we are writing from the viewpoint of what is in it for our readers. That can help reduce the potential of being subject to pogo sticking.

I’ll be sure to share around for you.

Kurt
Kurt Kummerer recently posted…3 Unconventional Ways Professional Bloggers Can Increase RevenueMy Profile

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    Enstine Muki - September 23, 2015

    Hey Kurt,
    So good to see you here again and thanks for taking the time to read through and drop a valuable comment.

    After all, quality content to satisfy readers is key. If you miss this point, you are already off track.

    I hope you are having a wonderful week. I’m making some time today to check out my friends so I’ll be over to your blog soon 😉

    Thanks for sharing on social media

    Reply
Al Mamun - September 23, 2015

Hello, Enstine Sir
A great resource you shared with us. Thanks for your well detailed content. Agree with you and it’s proved Misleading titles always makes a negative expression for readers and search engines.

Have a nice weekend.

Best of Luck 🙂
Al Mamun recently posted…60%OFF! Hostgator Flash Sale September 2015My Profile

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techigyaan - September 23, 2015

It’s pretty obvious but great that your have drawn attention to images and a great intro. We quite visual and quite inpatient. Let’s make it easier for readers

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Akshay Hallur - September 23, 2015

Hi Enstine,
That’s a great blog post. You explained it very clearly.

Satisfying user requirements by providing relevant content to them, without any distraction is the surefire way to avoid pogo sticking.

There’s no doubt that LSI keywords help content rank for right keywords, thus prevent pogosticking.

As you mentioned, buying a premium, pro looking theme would decrease pogosticking..

Cheers,
Akshay~

Reply
    Enstine Muki - September 23, 2015

    Thanks bro for reading and dropping the comment. So excited you are part of this post so do have a wonderful week man 😉

    Reply
Mohinder Verma - September 23, 2015

Hi Enstine, I do agree with you and I have already read about this pogo sticking. But it was not so clear to me because I technically did not know anything about, just read the post and get back to blogging.

But today, I am feeling glad and lucky too because you explained everything in this post. Now onwards I will also keep a note of these steps mentioned by you.

Once again thanks for sharing this little but most helpful information.

Mohinder Paul Verma
BloggingFunda – A Community of Bloggers

Reply
    Enstine Muki - September 23, 2015

    Hi Paul,
    I’m glad this post came in to clear some doubts. So now you know what to do to be safe.

    Good luck bro 😉

    Reply
saransh - September 23, 2015

Looking forward to use all these methods to keep me safe from Pogo Sticking.

Reply
Edi Dominic - September 23, 2015

Been a while I visited, Enstines Muki you’re still delivering intelligent posts.
I really learnt something new from this, it’s actually my first time of hearing about “Pogo-sticking” and I am glad to now understand why a post’s position on SERP would drop.
I was initially thinking that if Blog A posts about a topic (and gets on page 1 on serp) , I thought Blog A gets outranked later because Blog B has a better Search Ranking and seem to have posted something similar. Or what do you think about 2 blogs with different strengths talking about something similar. Doesn’t it also have effect on their Positions on SERP?
Edi Dominic recently posted…KMASHI Brand Sale – Affordable Premium Power Banks at Electrifyingly Low PricesMy Profile

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    Enstine Muki - September 23, 2015

    Hey Edi,
    Welcome back 😉

    You know there are different factors that push entries to position #1. There are also many reasons why you may drop from that position and one of them is pogo sticking.

    2 blogs with different strengths means one is stronger than the other in terms of SEO right. It will be safe to conclude that the blog that’s stronger in SEO takes the better position. 😉

    I hope you are back to stay 😉

    Reply
Ravindra Paradhi - September 23, 2015

Helpful tips to fix pogo sticking effect. I will try to use SEOpressor.
Thanks for great solution.
Ravindra Paradhi recently posted…Comment on Buy 4G Smartphones (Android) at Low Price in India (Under 10000 Rs) by Ravindra ParadhiMy Profile

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