If you are a plastic surgeon then you might probably understand that it is quite difficult to attract new clients.
Most probably the best advertising of your service you have is through word of mouth from clients whom you had successfully performed procedures with. But many potential patients or clients would prefer self-refer.
When things like that happen and with the progress technology nowadays, the prospective patients will usually use the internet to search for plastic surgeons near them or the best plastic surgeons – or whatever their search would be like.