Business

In today’s competitive and digital world, if you aren’t blogging for business, you are simply putting yourself at the back of the queue.

Whether you are small business owner, running an eCommerce website or a simple business presentation website, blogging for your business will incredibly open up new customer acquisition channels.

It’s a flat-out mistake to not integrate content marketing in your business development strategies. I know blogging is just part of it. But it accounts for a massive chunk of the rush.

In a recent post by Neil Patel following a content marketing survey conducted, 24% of customers first found out about the company through their blog:

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Many new Small and Medium-sized Businesses (SMB) are generally limited by two factors : –

1. A small staff
2. A small budget

However, you can stop the lack of capital and resources from coming in the way of your success. This is because the Internet is replete with all kinds of tools and services that can not only make your job as an entrepreneur a lot easier but also help you to scale without breaking the bank.

The following are some of the best online tools that every small business owner should check out today:

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If you spend any time on social media you’ll notice a lot of influencers, marketers and companies are using GIFs, emoticons, and memes in their digital marketing. It makes sense. Humans are visual communicators.

Images, especially moving images, catch your eye in a busy social media feed or crammed inbox. They also convey emotions far quicker and often more effectively than a paragraph of text.

In a recent survey on visual content, 69% of marketers said that visuals were very important to their marketing strategy. That said, only 4 percent of these marketers regularly used gifs and memes.

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