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10 Tips to Improve the SEO Performance for Your Website

SEO is a complex process. There are an almost endless number of techniques, strategies and theories related to it.

Plenty of online real estate has been devoted to explaining and discussing them. Most people don’t have the time to read all that.

So I decided to put together this bite-sized guide. We’re going to cover ten top tips for improving SEO performance. These are strategies that we implement at Accelerate Agency, a company that I co-founded. If you’re interested in improving your results, without the costs associated with SEO, this guide will be for you.

The guide will provide a brief explanation of each tip so you should end up with plenty of great ideas for driving more traffic to your blog or vaulting your pages up SERPs.

how to beat competitors by stealing content

1. Improving Page Speed

Site speed has been a ranking factor for Google algorithms since 2010. Slow loading pages can undo all the SEO good that high quality content or great design of those pages might deliver.

What’s more, load time is also crucial to user experience. Data from Kissmetrics suggests that 40% of people will abandon a website that takes more than three seconds to load. That’s how important page speed is to real web users.

Related: Fastest WordPress Hosting for fast loading WordPress blogs

There are many ways to look at boosting your site’s page speed. If you use a CMS software such as WordPress, you can remove unnecessary widgets and deactivate non-essential plugins. Additionally, you could consider using a Content Delivery Network (CDN). Optimising images or introducing Accelerated Mobile Pages (AMPs) are also good places to start.

Accelerated Mobile Pages (AMP) are basically stripped down HTML web pages. They are designed specifically to be fast loading on mobile devices. Google love sites that deliver good user experience. AMPs help ensure that user experience is consistent across different devices.

AMPs, as a result, are something that the search engine are pushing hard. In fact, Google are a major supporter of the AMP Project.

improve site SEO

2. Sharpening Up Metadata

Metadata is one of those much-discussed elements of SEO. We don’t have the time here to go into the subject in exhaustive detail. This analysis from Yoast is a great resource if you’re looking for a long read.

What we’re going to do is focus on the two most fundamental elements of metadata. Page titles and meta descriptions. Titles and meta descriptions are two key pieces of information provided both to Google and to searchers.

Related: How Meta Description affects your SEO ( Whip your CTR up )

Your titles and meta descriptions should also really speak to searchers. They are what potential site visitors see on a Google SERP, so must induce them to click on your page. Making sure your titles and meta description have the correct length is therefore essential.

3. Linking to Relevant Websites

Linking out from content to other websites is a contentious issue. Some SEO pros and webmasters think it’s best avoided. They see it as going against the fundamental idea of trying to outperform your competitors. An external link, in their mind, is an invitation for a visitor to your site to head elsewhere.

As long as you are linking to content that does not overlap with the keywords you are targeting it’s not an issue. Links to high authority sites that are relevant to a page’s topic are useful to users. They help deliver extra information and demonstrate a high level of trust to Google.

Linking to relevant websites can also have a more practical positive effect on SEO performance. If they’re in your niche – which they should be to make the link relevant – they may then link to some of your content in the future. This also creates a good opportunity to network with influencers and stakeholders in your vertical.

seo site improve

4. Utilise Long Tail Keywords

Most site owners know the importance of keywords to SEO performance. What they might not know is the benefit that can come from properly utilising long tail keywords. Those are very specific keywords, which people are likely to type into a search box.

Long tail keywords makeup over 70% of all web searches. These diverse search terms generally have a low search volume, but are easier to rank for.

The best content marketing strategies incorporate long tail keywords. Those keywords provide real insight into the information which searchers want. Understanding the long tail keywords related to your niche lets you create truly useful content. It also helps you to avoid duplicating content as each post or article you create will have an individual focus.

5. Work on Your Backlink Profile

Inbound links to your site are fundamental to SEO performance. Your site’s backlink profile is something you should always be looking to improve. That means both looking to increase the number of links you have and ensuring that those links are high quality.

What you want are links from sites and pages that have high authority, and are relevant to your content. If you can create this kind of backlink profile you’ll improve your SERP rankings and avoid any risk of Google penalties. Ensuring you have the right backlink profile also involves disavowing backlinks from spammy sites, which you will inevitably collect.

Creating great content that other sites want to link to, combined with networking, is the best way to gain useful links. That takes lots of time and effort, but is definitely worth it. There are other avenues to explore which can deliver results a little quicker. Providing guest posts to relevant industry blogs is one example. Capitalising on broken links from competitors’ pages is another.

6. Use Internal Linking

When SEO pros use the phrase ‘link building’, they usually mean getting external links to a site. Just like we were talking about above. Internal links and having a good internal linking strategy is also key to a site’s SEO.

You need to constantly evaluate and improve your internal linking strategy. Having the right internal links provides Google with vital information. It tells the search engine the relevance of your pages, the relationship between them and their value.

Mistakes with your internal linking strategy can cause huge problems. Broken links will damage your site’s crawlability for Google bots. Having too many links, meanwhile, can make any page seem spammy and of low quality. SEMrush have put together a great study to help you really get to grips with your internal linking.

internal linking

7. Optimise Page URLs

The URL structure of content on your site is something that can be easy to overlook. A succinct url structure focused around a relevant search term is easier for users and robots to understand. Reviewing and optimizing URLs is straightforward but can be really useful to SEO performance.

A good rule of thumb is to use the key phrase you are targeting and avoid including the date, numbers or other characters. Also avoid using underscores between words and use hyphens instead.  It’s easy to optimize your url structure with WordPress and most Content Management Systems.

Related: What Is The Best URL Structure for SEO? (7 Incredible Tips)

url structure for seo

8. SEO Your Images

Images are important to SEO. They break up text, and make content easier to read and engage with. Unsurprisingly Google recognizes this, which is why they have a very real impact on organic traffic to your site.

Plus there is an entire section on Google devoted to image searches.

You should optimize your image names, and include the main keyword you want a page to rank for. Any captions used should also feature that or a related keyword. You can see why this is important when you look at a cache version of a page (the same version a Google robot sees).

When naming your images, don’t make the mistake of keyword stuffing. Artificially ramming keywords into image names and captions is a no-no. Here is a great article on image SEO tips.

9. Don’t Neglect Social Media

The exact effect of social media on SEO is hotly contested. Most SEO pros do believe that social media does still have an impact on ranking performance, but the exact impact is hotly contested.

There have been plenty of case studies that have delivered evidence to prove there is an impact. The sites of companies which achieve lots of positive social signals routinely achieve better SERP rankings. That’s enough to suggest that you shouldn’t neglect social media. Especially given that a good social media presence will also have its own rewards. Open Graph helps you optimize your social media presence by giving you control over your snippets when URLs are shared on social media.

10. Analyse and Adapt

SEO is not a static process. You can’t just spend a week or even a month on SEO and then forget about it. You need to continually keep track of your SEO efforts. It’s the only way to see what’s working and what’s not. There are loads of different analytics options available to track your SEO performance.

The Google Search Console is the most obvious and the best place to start. Using it will let you keep an eye on traffic, bounce rate, links and all kinds of other useful information. That way, you can tweak, update and change your SEO strategy to stay ahead of the curve. Things that aren’t working can be abandoned and new techniques tested. Here is a useful guide to analyse search performance.

If you have any questions about the content I covered in this post let me know in the comments below.

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Do you want SEO Tips #seotips to improve the search engine ranking of your blog or website? Do you want improved search traffic? These search engine optimization tips (seo tips for bloggers) will help with actionable ideas to boost your search traffic #seo #seotipsforbloggers #searchengines

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Nick Brown
 

Nick is the co-founder of Accelerate Agency a Google Analytics and SEO agency in Bristol. He has over 10 years of experience helping clients generate more leads through online marketing.

Click Here to Leave a Comment Below 17 comments
Ryan Biddulph

#1 Nick, all the way. A few weeks back I paid for my VPS for the year. Plus I use a CDN and have a clean, simple design. I link to videos; no embeds. I use minimal images. Fast load time for me helps with all aspects of my blog, making my readers happy.
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Navin Rao

Great tips Nick,

Small things always make the difference. Onepage SEO, is something which was always misunderstood. You might still see keyword stuffing in many of the websites.

People still not aware of strategical sprinkling of long tail keywords. An overall optimized post always tend to perform to its best.

Thanks for spreading the value. Have a great day ahead!

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Petersen

Thanks for the great tips, Nick.
The small things that we overlook have a great impact and can create a big difference.
Optimizing blog images for SEO is one of the most ignored practices by many bloggers. Second, creating external links to the reputed website.

Thanks again for this information.

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Sajid Bashir

Great Post… I wanted to know what else to do for seo of images

and also is there any tool to automate internal linking process?

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Adrina

Hi,
This is nice post for SEO performance and having right article to see you here and thanks a lot for sharing with us.

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Haseeb Ahmad

This is a nice detailed guide. Please suggest the best SEO plugin for WordPress. Yoast or Rank Math.

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Moss Clement

Hi Nick

Your post is informational, and I like it. I have already scheduled it for posting on social media. However, I want to add that to boost your SEO in 2019; you need to also focus on website user experience (UX). Why? Because according to Google, RankBrain is the third most vital 200 ranking factor that has become more critical in 2019.

As you may already know, RankBrain is a system that enables Google to decide where pages should rank in search results. In other words, RankBrain observes how website users engage with Google search results and rank the results based on users interaction. For example, if web visitors or users click on a search result and leave without any communication, Google views it as a low-quality site or content, and the website will start losing ranking. However, if site users should click a search result and stay longer on the page, That website search rankings will begin to improve.

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Ashish Patel

The guide was Great but i don’t know How to find related Blogs and Forums for backlink.

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Parth

Great post. Good tips to increase SEO rankings for any website. Thanks.

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Arash Ghaemi

Thanks for posting!

It’s crazy to think while Google’s algo changes so much that a lot of the themes for improvement stay the same.

Content, links, ux, etc will play a big part in SEO for a very long time!

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Anil Agarwal

Hi Nick,

Glad that you talked about increasing page loading times. Most people think that website speed is something that doesn’t belong to the “SEO category”, they think it’s a technical related thing and focus on making all other things like keyword research, on page optimization etc instead of firsting making their site speed better.

The key thing here is to move to a faster hosting service as your website speed mostly depends on your web host. Don’t people realise this fact and use cheap hosting services. If you want to build a profitable blog, invest money on a faster web hosting, it’s as simple as that.

My site loads in less than 2 seconds despite having a ton of blog posts and images hosted on it (the reason is, we use WPX hosting and it’s super fast).

Long tail keyword research is another important thing that helps you bring targeted traffic to your sites. Make sure to find long tail keywords for every blog post you write and focus on their search volume and CPC metrics to determine the potential keywords.

And if you’re not building links to your site consistently by using tactics like guest posting, blogger outreach etc, you’ll never see a growth in your organic traffic as backlinks play a key role in SEO.

Thanks for your insights Nick, keep up the great work.
Anil Agarwal recently posted…By: Anil AgarwalMy Profile
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Designatude

Hey Nick –

You have some excellent points here!I recently updated and optimized my SEO services page URL from:

https://www.designatude.com/seo/

to

https://www.designatude.com/portland-seo-company/

and the difference this made is night and day for my local SEO traffic. Very glad you pointed that out…it really helps!

Optimizing images and internal linking have also been a pet peeve of mine lately>

Great stuff…thank you for sharing my friend!

Brad

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Mike Jones

Hi Nick. This is such a great post. Now am trying each thing that you are given. Some of the ideas that you shared are really fresh. So Thank you for the valuable post.

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Gaurav Jain

One should consider these 10 tips to boost their website’s SEO and also store sales. I have read the whole blog and would like to recommend it to every online owner to go through this blog to gain knowledge about SEO optimization. The quality of hard work you have put into this blog is observable. Good job Nick!

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Nikola Roza

Hey Nick
Whether or not social media affects SEO is a moot point. We all want shares for our content because they bring visibility and traffic.

And if somewhere within that bundle is SEO benefit, all the better.
Cheers:)

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Nidhi

Your post is informative and thank you for sharing it.
Even I find it useful to link your website to relevant sites to build a level of trust to Google. Internal links can also engage your audience in your website to get some information. But the most important of all is consistency, I agree with you that SEO can’t be left after 2-3 months. You have to update the content and work continuously to see what’s working and what’s not.
Thank you for the insights.

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KARAN PRAKASH

HI, great tips
Most of the people keep on create backlinks and improving their website. Hence they get less traffic and engagement. Also, most people forgot to do social media of their websites correctly. Social Media is just about being social and social media is a great source of traffic.
I will keep these ideas on my mind and try to work on each of them. Keep posting.

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