The reason for tweaking article titles is to increase clicks and traffic. Poor titles and headlines are like closed doors. We have to make them as attractive as possible to help readers discover our content.
Some people however have gone out of their ways, using all they have, including clickbaits to transform eyeballs on titles to clicks.
Clickbait is one of the internet most common ways to create headlines nowadays. They are promising and sensational and make you believe you will get some wonderful information about something.
The truth is, they are often misleading and do not always deliver what they promise. It has become each day more and more epidemic and you can’t barely navigate without coming across a of couple of these headlines.