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Keyword Difficulty Accuracy: SEMrush Vs 8 SEO Tools

In SEO Marketing, Keyword research is believed to be the foundation of any successful campaign.

Whether you are working to rank a blog post or an eCommerce product page, targeting and optimizing for the right keywords is key.

But keyword optimization has changed quite remarkably in the past few years. Search engines are out for content that meets the intent of searchers. It’s no longer about how well you place your keywords in content but how much value coverage your content has with regards to intent.

As a matter of fact, there is still a need to create content with the consciousness of one or more keywords you’d like to rank for. This doesn’t necessarily mean counting the keyword occurrences and making sure it appears here or there on your content.  What it means is that you should make sure to answer every possible question that may be in the mind of the searcher at the moment of typing that keyword.

When doing keyword research, there are two key metrics to focus on:

  1. Search volume which basically measures the popularity of that search term. 
  2. Keyword Difficulty – This measures the strength of your competitors already ranking on page 1 of search engines for that specific keyword.

Many keyword research tools in the market provide these metrics to help users decide whether or not to go in for any search terms.

I think there is no successful keyword research without sufficient emphasis laid on these two factors.

No sane marketer would want to optimize for a keyword with zero search volume (except you are anticipating the keyword). Of course, if the keyword topic is well expounded, chances of driving traffic from related search terms are high. That explains the power of semantic relevance.

Here is the point…

The more the monthly search volume, the more the traffic and natural visibility that keyword stands to generate. Conversely, the more the difficulty, the tougher it becomes to rank for it and going for it could mean not being able to get any search traffic at all.

Keyword difficulty Accuracy and why you should go with SEMrush

We have run the same keyword on SEMrush and 8 other popular SEO tools on the same date. Our point of focus was the difficulty metric. The differences from one keyword tool to the other call for concern. 

We also paid some attention to search volume and CPC (Cost Per Click) factors to help us measure which of these tools is near accurate.

Note that if you have a tool that gives you faulty data, chances are that everything else about your SEO campaigns will go wrong.

At the end of this post, we will be looking at some extra effort by SEMrush to give you a push towards creating content that ranks for your target keyword.

Here are the elements that made up the foundation of our research:

  • Keyword: gmail smtp settings
  • Search Engine: google.com
  • Search Database: United States of America
  • Date of research: 1st of May, 2020

Here is a graphical representation of our results:

Keyword Difficulty Accuracy SEMrush

 

Watch video of the exercise on YouTube here:

SEMrush

KWD: The keyword difficulty index (from 1 to 100%) shows you how hard it would be for a new website to rank on the first page of Google for the analyzed keyword

This tool is the master of digital marketing tools and it’s my favorite. The keyword research feature is just a tip of an iceberg. We are not getting into details of the tool at the moment. 

I created this detailed post about it so if you are doubting the power of SEMrush, you may want to take a look at that.

Here are some more SEMrush content for you:

Let’s look at what we got from from our little experiment:

semrush difficulty

For that exact keyword, we got 9,900 search volume from the US and the keyword difficult is said to be HARD, measured at 76%. Quite tough isn’t it?

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Now let’s pitch this against several other SEO tools, beginning with Ahrefs.

1. Ahrefs

KWD: Keyword Difficulty estimates how hard it will be to rank in the top 10 organic search results for a given keyword in a given location. It’s calculated by taking a weighted average of the number of linking domains to the current top-ranking pages

There can never be any complete list of SEO keyword research tools without ahrefs. This is because of its leadership position and data accuracy. This tool and SEMrush are closed competitors but for digital marketing in general, SEMrush is definitely the winner.

We run our experiment on ahrefs and found the following:

ahref vs semrush

Ahref thinks ranking for this keyword would be hard with a difficulty level of 60. USA search volume is reported at 21,000 and CPC rising up  to $18.00 (which is near Google Keyword Planner’s High Range bid. More below). Looking tough isn’t it? The gaps between these data and SEMrush reports are not to be neglected.

2. Serpstat

KWD: Evaluation of the level of competition for the key phrase for promotion in the top-10. Graduation of difficult is calculated from 0 – 100

Definitely, there is no talking of SEO tools without mentioning Serpstat. Being one of the popular and highly trusted SEO tools, it also picked out attention. Here is what we found:

Serpstat vs semrush

There is some interesting correlation between SEMrush and Serpstat search volume reports. Both tie at 9900 average monthly, down from ahref’s 21k

But looking at other metrics, there is need to be asking questions which of these tools are accurate. However, SEMrush’s CPC is within Google Keyword Planner’s CPC range for our study keyword while Serpstat is completely out  of range. 

Let’s take a look at some more.

3. Ubersuggest

KWD: Estimated competition in organic search, the higher the number, the more competitive.

Neil Patel’s SEO tool is one of the most talked about SEO tools in the market. Neil’s credibility and the fact that this tool was 100% are some of the factors that promoted Ubersuggest so hard. We also took interested in it’s data and came out with the following:

ubersuggest vs semrush

Quite interestingly, for the same keyword, date and data source, we have some incredible differences. 12,000 searches from the United States and the keyword marked as  “EASY” with a 17% rating.

Looking at the CPC cost of $0.84 and the search difficulty, one would think this is a low hanging fruit. Data from this tool is completely far from SEMrush report which we think is closer to real values.

4. Keysearch

This tool cannot go unnoticed. It’s one of the active Keyword Research tools in the market these days. We wanted to find out the  kind of results user gets from its use.

Like many of the other tools we worked with, Keysearch doesn’t think ranking for our study keyword is bread & butter. With a difficulty score of 51%, it’s a tough fight to get any targeted page to Google page #1 for the keyword gmail smtp settings

While the search volume ties with Ubersuggest at 12100 monthly, CPC and keyword difficulty varies. There is something similar between this tool and Neil’s Ubersuggest when it comes to search volume and CPC bid. Again, this is standing far from SEMrush.

NB: Try out Keysearch tool here. Use discount code: KSDISC

5. Moz

KWD: A score from 0(easy) to 100 (difficult) that estimates how difficult for you to rank higher than current competitors on the first page of search results

Will this experiment be complete without Moz? Not certainly. So we got over to the tool to get more data for our quest for the most accurate keyword tool. Here is what we got:

Moz doesn’t think this is a cheap keyword either. With the monthly volume ranging between 11.5k and 30.3k, the difficulty of 59/100 isn’t something to jump on. Moz’s data is near some of the tools we’ve come across above and SEMrush

6. Wordtracker

We extended our search to Wordtracker and here is what we got:

At this point, we were beginning to believe that ranking for this keyword was not going to be a joke. According to this tool, the search term gets 21k monthly searches (near ahrefs) from the United States.

A search difficulty of 7.16/10 isn’t something for the average marketer.This is near SEMrush’s difficulty reading. We didn’t find the CPC bid for the keyword from this tool. 

7. KWFinder

KWD: This is calculated from the link profile strength (LPS) of URLS ranking in the 1st SERP

KWFinder is Mangools’s keyword research tool. According to data from this tool,  it’s not as difficult as it seams (or suggested by other tools) to rank on Google page #1 for our study keyword. With a difficulty score of 38% it appears to require less effort to be on Google page 1.

Take note of its report on monthly search volume of 10,600. CPC monthly average is $1.93, far below SEMrush’s reading and out of Google Keyword Planner’s CPC range (See below)

8. Google Keyword Planner

Having gone through a couple of search keyword tools, and having seen some remarkable discrepancies, we wanted to go to the source of data for many of these tools.

These tools all tap from Google so definitely, Google’s keyword tool should be the source of the most accurate data. Unfortunately, Google Keyword Planner is heavily limited regarding the amount of data they give out for free. What we have however is going to help us with some amount of information to decide on which tools to choose:

Google Keyword Planner

Here are a couple of things to note with Google Keyword Planner:

The competition column does not relate to the organic search results in Google. It’s related to the number of advertisers bidding for that keyword. In this case, “Low” should not be taken to mean it is easy to rank for this keyword on SERP.

Google won’t give the exact CPC bid and that’s because it varies. We are only given the low range ($3.01) and the high range ($18.75). Does that mean that the tools mentioned above with CPC for our main keyword below Google’s low range are faulty?

  • Ubersuggest: $0.84 
  • Keysearch: $1.78
  • KWFinder: $1.93
  • Serpstats: $1.93

You think about it.

Why SEMrush is different from other keyword research tools

SEMrush is not just about keyword research as I mentioned earlier. They have other tools to help users go ahead of their rivals. 

Once you’ve done your keyword analysis and you think ranking for a keyword is realistic, you won’t need to turn to other tools.

Moving on with our keyword gmail smtp settings, let’s see how SEMrush’s SEO Content Template helps users with  interesting onpage and offpage SEO insights to outrank the competitors for this same keyword.

#1. The SEO Content Template

The SEO Content Template

The tool provides a template of recommendations based on target keywords. Here is how the tool works:

  1. You enter the keyword you want to target in your content
  2. The tool is going to scan top 10 entries on Google SERP #1 for your entered keyword
  3. You will have a list of these entries, what they’ve done and recommendations on what to do for better results.

For our search term, here are the top competitors on Google’s first page:

Google hasn’t made it easier for marketers to copy URLs of search results until you click them. Now we are able to get this without using a plugin.

For you to outrank your competitors on Google page #1, you definitely should do something better than they’ve done. While this is a difficult task, SEMrush makes it easy by making suggestions on steps to take. These include:

  1. Semantic Optimization: A list of words to add in your content for the keyword
  2. Where to get backlinks to the content
  3. Readability
  4. Text length

How your competitors use the keyword

How your competitors use the keyword

Knowing how your competitors use the keyword in their content is important in trying to do better. With the SEMrush tool, this data is made available with a click for each competitor on page 1 of Google:

SEMrush tool

#2. Real-time Content Checker –  SEO Writing Assistant

One of the beauties of SEMrush for content marketers is the real-time content checker or the SEO Writing Assistant, a tool that scans and helps your content from four perspectives:

  1. SEO
  2. Readability
  3. Originality
  4. Tone of voice

Real-time Content Checker

Write your article directly on this editor or simply copy and paste. The tool analyses and makes suggestions for improved finished work.

This smart content tool is also available as an add-on for Google Docs and WordPress plugin. It is used to connect the SEO Content Template Tool to your Google doc or WordPress blog. This will help you analyze in real time how well your text complies with these SEO suggestions.

Where the content template recommendations come from

Note that this tool’s main purpose is to help you outrank competitors on page 1 for the keyword you target. If you can outrank these rivals on page #1, it means those on the other pages ain’t a problem.

To get these suggestions, SEMrush actually analyzes the top 10 entries ranking on Google search for your target keyword. They analyze the following areas of the ranked pages:

  • Content length
  • Semantic language
  • Backlinks or referring domains that are linking to the top pages

With this, SEMrush is able to make recommendations and suggestions to help you to do better.

#3. Get SEMrush to create your content

This is a clever step by SEMrush to attach  a content marketplace to the content assisting script. Outsourcing content writing is one of the things I highly recommend for busy marketers. 

SEMrush writers should definitely be able to create the finest, highly relevant, well-researched, and professionally written SEO friendly content based on your key phrase. All they need from you is the keyword and of course payment.

Get SEMrush to create your content

Check out details of this service here

#4. SEMrush Keyword Difficulty Tool with SERP Features

Ranking on position #1 of page #1 is the objective of every marketer. But Google’s result page has more SERP Features to help SEOs gain more exposure.

SEMrush’s Keyword Difficulty Tool helps see if any of the SERP features are present on your target keyword’s result page. This will help you estimate your chances of getting more organic clicks. It also orientates you on the content your website might need.

Here is what we got for our demo:

SEMrush Keyword Difficulty Tool

Our Conclusion

Keyword research is the core of SEO for content marketers. Search difficulty and Search volume are the two key metrics when it comes to keyword research.

It’s generally difficult to get the exact difficulty and search volume. Different tools have different data for these metrics. Some of these tools maybe misleading.

SEMrush is near accuracy. Beside simple keyword results, SEMrush platform has other closely related tools to help your content marketing and SERP rankings. It’s our choice when it comes to looking for the best digital marketing tools.

However, this is our conclusion based on our results. Let me know in the comment box what you think.

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Enstine Muki
 

Blogging Coach, Certified Cryptocurrency Expert and Serial Entrepreneur

Click Here to Leave a Comment Below 34 comments
J Barman

Hi, your article is so good you can’t believe how I liked it, Thank you for this! Very good explanation about SEO tools, Very useful and informative post.

Reply
Gopal Roy

Semrush is best and far better than useless SEO tools. I Liked your Blog Post, Simple Point to Point Keep Posting. Thanks for sharing.

Reply
Sourav Halder

Semrush is best and far better than useless SEO tools. There is no comparison between them.we can learn so much about these tools. Thank you for this!

Reply
Pradyut Dutta

Thanks for sharing this post very helpful article. It’s a nice and well-researched article on keyword tools. With this article, we can learn so much about these tools. Thank you for this!

Reply
varun singh

i think ahref is best tool for keyword research i used a lot the tools shows it shows volume, suggestion and content to. And you can also use google trends for latest tool.
varun singh recently posted…SEO Mistakes That’ll Make Google Hate Your SiteMy Profile

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Rayan Johnson

Hello Enstine Muki,

Actually, I am planning to buy a tool for keyword research and other SEO thing but I confused between SEMRush and Ahrefs but after going through this article I am planning to go with SEMRush. The reason is that it has SEO Content Template and Real-time Content Checker which is really helpful which is not available on the other tool.
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Neha

I have used Google Keyword Planner, SEM rush and ahrefs tool for keyword research. But the way you have told us every single detail these tools are used for, I am pretty impressed. Earlier I was using keyword planner, but I had realised that the competition is not for the actual search result, then I had to move to SEMRush.

Thanks for sharing this great content on keyword tools using a great example.
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Ram Yadav

Hence I was trying to figure how does keyword is important and was looking for the tools to understand it.
Today’s competition is more on the long-tail keyword which opts to be the content leaders. Thank you for the blog and enjoyed the info you have provided over here.
Thank you very much.
Ram Yadav recently posted…The Role of Brand Positioning in Competitive MarketsMy Profile

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tapan

I am following Semrush for one year, so I can trust 100%. you described it well. thank you. Why because by using semrush I have ranked my lot of posts in the first page of my amazon affiliate website.
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Rohit Gupta

Semrush is best and far better than useless SEO tools. There is no comparison between them…
I have learned a lot from this article. We also have to be consistent enough while searching. With this article, we can learn so much about these tools. Thank you for this
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Pankaj Shrivasatwa

Thanks for sharing valuable information about semrush vs seo tools. I have been using semrush and ahrefs for last 03 years. Most Importantly I like the formation of content the way it is written. Thanks again

Reply
Amit Garg

Hi Enstine

You have modeled accuracy of Keyword difficulty (KD), Search Volume, and CPC for SEMrush vs other Seo tools in the right way.

SEMrush, SERPstat, Ahref, and Mangools KWfiner are some of the best SEO tools that help in effective keyword research along with other stuff.

As you have shown above there is a huge discrepancy in the data of these tools and SEMrush does the job in a better way.

So one should be a little careful while choosing an SEO tool for their business.

Thanks
Amit Garg
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Reply
Susanna

Thanks a lot for this list of keyword research tools and the comparison. Interesting to see such discrepancies between the results.
I know some of the tools but have only used a couple of them in the past but never did a comparison. I was totally unaware of the huge differences in the results the various tools will give me. I will definitely have to check some of the tools and compare them for some of my keywords!
Susanna
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    Enstine Muki

    Hi Susanna,
    Good to see you here and thanks for taking time to drop the comment.
    Yeah some of these are misleading. Always good to try out different tools before embarking on a content journey 😉

    I hope you are good and safe.
    Twitter:

    Reply
Hasibul Islam

Keyword research is all about choosing a potential keyword with high volume traffic.SEMrush is the only tool on which I can trust for keyword research and SEO Analysis. I agree with each and every word of this article. Please keep up the good work.

Reply
Magnolia Gardens

This is super thorough. I’ve been trying to understand more about how this all works and this was just eye-opening. We need to work on our SEO for our site.

Reply
Shamsudeen Adeshokan

Hi, Enstine,

The discrepancy in most SEO tools is one of the reasons I use them as a guide and not the basis or the template for marketing decisions.

I rely heavily on the data from the Google tool. This is because other SEO marketing tools pull data from the Google database. Though, this is not to put it straight that Google tool is flawless.

SEMRush no doubt, does a better job in keyword research and PPC marketing.

Thanks for sharing, Enstine.
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    Enstine Muki

    Hey man,
    Thanks for stopping by and making a comment.
    The problem with Google’s tool is its shallowness. You will still need some of these other tools to get some useful details. Unfortunately, it’s never going to be 100% accurate. You can only depend on your own tests and results, maybe with help from several other tools, not one.

    Yeah my choice is SEMrush for now.

    I hope you are having a wonderful week man
    Twitter:

    Reply
mayuri Choudhari

I came across your blog on social media.the article is really good SEMrush is the best for the keyword reasearch. thanku for giving your valuable description it will really help me for seo strategy.

Reply
fahim

It’s a nice and well-researched article on keyword tools. Although I am using HREF for all of SEO activities such backlinks, site audit, keyword research etc but after reading your article i am thinking of SEMrush for specifically keyword research
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Sanjay Mishra

Very good explanation about SEO tools, Very useful and informative post. I Liked your Blog Post, Simple Point to Point
Keep Posting. Thanks for sharing.

Reply
ved prakash maurya

Hi
Thanks a lot for sharing this awesome info. i personally the last point and follow in my blog I love to share on social media. keep it up!!!

Reply
Vastu Shastra Consultant

SEMrush is the only tool on which I can trust for keyword research and SEO Analysis. I agree with the each and every word of this article.
I will definitely try other tools as well, but SEMrush completes everything for us right now
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Gnaneshwar Gaddam

Really a Wonderful article! Definitely helpful to all newbie bloggers.
I always prefer SEMrush over other SEO products. Semrush gives me accurate results and helps my business online.
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Fineddine

Thanks for sharing this post very helpful article
Hi Enstine,

This is a really helpful article! I have started using SEMrush for most of my understanding on Keyword checkers so this becomes my primary source of one stop solution for me!

I will definitely try other tools as well, but SEMrush completes everything for us right now

Reply
Vishwajeet Kumar

Hello Enstine,

I am a big fan of SEMrush but when it comes to backlinks accuracy ahref is # 1 no doubt. They will show you the fresh and updated links. When you compare pricing both have comes in the same pricing range. However, In other segments like keeping eye on competitors SEMrush is good one. Thanks for sharing this helpful post.

Regards,
Vishwajeet Kumar
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Sashwato Chatterjee

Hi Enstine,

This is a really helpful article! I have started using SEMrush for most of my understanding on Keyword checkers so this becomes my primary source of one stop solution for me!

I will definitely try other tools as well, but SEMrush completes everything for us right now 🙂
Sashwato Chatterjee recently posted…SEMrush Review 2020: Best Keyword Checker Competitor Research ToolMy Profile

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Alex David

Such an informative article. Was really in need of it as I am trying really hard to get my ranking high on google.
Finally thanks to you Now i finally picked a good online tool for my assistance.
Regards

Reply
Deepak kumar sahu

Nice man,

Keyword research is all about choosing a potential keyword with high volume traffic

Picking up Right Keyword will give you more money.and picking of wrong keyword will make you loss in time,energy and money
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Manoj Joshi

SEMrush is the only tool on which I can trust for keyword research and SEO Analysis. I agree with the each and every word of this article.
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Daniel Chege

I prefer SEMrush for my SEO business because they have been consistent for a long time. They are very professional in their work, and always sends you free updates that add value to your customers.
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Ovais Mirza

Hello Enstine,

It’s a nice and well-researched article on keyword tools. Although I am using HREF for all of SEO activities such backlinks, site audit, keyword research etc but after reading your article i am thinking of SEMrush for specifically keyword research. Thanks for your article.

Regards,
Ovais

Reply
Aaqa solutions

Hello! I came across your blog on social media. Your article is very good. It takes a lot of time to mention about the comparisons on semrush and 8 seo. We have to overcome that. I have learned a lot on this article. We also have to be consistent enough while searching. With this article, we can learn so much about these tools. Thank you for this!

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