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The importance of Google Maps ranking for your business

SEMrush

Business visibility is an important factor that contributes to the growth of a brand or business. Business owners with products and services would like to expand their network to cater for more customers beyond their locality.

One way to achieve this goal is through the use of Google Maps SEO.  Let’s say you run a hair salon in Jacksonville, Florida, you can increase your brand visibility with GMB (Google My Business), possibly occupying one of the top 3 spots.

This customer engagement strategy helps list your business at the top page when people in Jacksonville search for “hair salon near me.”

The Transition Of Google Maps Ranking

Back then, when people used the Google search engine for location-related queries, Google always displayed 7 results, which implied 7 business listings. However, presently, Google only displays 3, with a “more result” tab to show other businesses.

Apparently, the 3 top businesses get more visibility, including sign-ups, phone calls, and other engagement activities. Online users will place more relevance and credibility on these companies than the rest. With the usage of “near me” queries increasing, there is a need to harness the benefits of Google Maps SEO.

How Businesses Are Being Ranked On Google

One of the things worth knowing about Google Maps SEO is that results are being displayed based on location. So, here is how Google ranks businesses:

Reviews:

Whether you know it or not, reviews (positive or negative) determine how Google ranks your business. Positive reviews increase your ranking. This strategy isn’t limited to Google, but also applies to other social media platforms like Facebook Places.

So how do reviews boost your visibility? With more positive reviews come more credibility, which, in turn, generates more conversion. On the other hand, negative reviews destroy your brand’s reputation.

Visibility And Credibility

As highlighted in (1), credibility increases your business ranking on Google Maps listing. You can increase your business credibility through mentions and citations on social media platforms and local directories. You can find out more tips on how to achieve that by going to DigitalDominationDojo.com – Local SEO Tips

Why Are Positive Reviews Important?

importance of google mapsOne of the steps an online user and potential customer takes before purchasing an item or patronizing a business is to check out online reviews. No one wants to make the mistake of purchasing an item only to regret the action later.

The reviews on your business will determine the amount of engagement you will get. Here are some tips that will help you improve your business visibility with positive reviews:

  • You need to know that there are two types of negative reviews:
    1. Those from real customers with problems about your products or services,
    2. Those from fake online users with ulterior motives. By understanding this difference, you will be able to resolve issues in the right direction.
  • Promote positive reviews through your customers. If possible, create incentives or discounts that customers can take advantage of when they leave positive reviews. However, ensure that your business promotes customer satisfaction.
  • Whereby you get an authentic negative review, do well to resolve it quickly.
  • In the case of a fake negative review, report it to Google Maps with sufficient evidence. Legal actions can be taken based on the severity of such an act.

Recommended: How to Handle a Bad Review online!

Google Maps SEO is one way to take your business to the world without paid advertising. Increase your business conversion and customer-base using this strategy.

SEMrush

ABIOYE Ejiofor
 

Writer, Blockchain research and Tech enthusiast.

Click Here to Leave a Comment Below 8 comments
nipam patel

Hello
The best idea for Google Maps ranking for your business.
It means business on google map and accepts the ranking to other people.

I have read your article. your work is very well.
I am ready to across this information,
Thank you for sharing this article.

Reply
Andrew Meyer

The Google Maps results that show up in a Google search for local business have been invaluable. We run memory care homes in Central Florida. As you can imagine, referral companies like A Place for Mom (APFM) and Caring.com dominate the top search results if it weren’t for the Google Maps box displaying local brick and mortar businesses. Companies like APFM are virtually SEO companies, and they typically request smaller companies like ours to pay them 90% to 120% of the referral’s first month’s rent and care costs. When a first month’s rent and care costs can start at $4,500, this is a high fee to pay for someone who beats you to the first click. We succeed when we focus on providing exceptional care to our residents. It also helps to get feedback in the form of reviews from our residents’ families.

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Vastu Jaipur

Thank you ABIOYE sir, I will definitely agree with you. I will surely use google maps for boosting my business. i am sure google maps hold too much potential to generate leads locally and it would be very easy for me to target local audience.

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Saayed Khan

Yes, Definitely Abioye!

Google Maps show that the Business you are running is not a fake its builds trust for the clients/people. That why Google maps will be playing an important role in your business.
Saayed Khan recently posted…How to Install WordPress on Hostinger – Step-by-Step guideMy Profile

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Jenna Ronan

Abioye,

Said right, managing reviews is a key. One can’t ignore the negative reviews simply not evaluating. The negative reviews from the real users are great to know where our product or service needs improvement. Neatly presented. Cheers!
Jenna Ronan recently posted…SEO PowerSuite Discount Coupon June 2020 [Verified Today]My Profile

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Ankit Sharma

Hi Abioye,

I was using Pinterest, Twitter and Facebook for social media optimization. But here I understand the importance of Google maps and it will help me to achieve my business goals. Thanks for sharing this article, keep posting such informative stuff.
Ankit Sharma recently posted…11 Best Unknown Free Android Apps You’ve Never Heard OfMy Profile
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afroza rikta

Hi, ABIOYE

First of all Thanks for the post. Yes, Google maps are the best way to raking any website that comes to google the first page. Your information 100% sure. this strategy very helpful for us.

Reply
Tulsi Patel

Thank you ABIOYE sir, I will definitely agree with you. I will surely use google maps for boosting my business. i am sure google maps hold too much potential to generate leads locally and it would be very easy for me to target local audience.

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