One of the things I have learned as a serial entrepreneur is the fact that success online largely relies in understanding your visitors. From my test and figures, the best way to get to knowing exactly what’s the need of your readers (without having to ask them to fill forms) is using a heat map tool.
I have tested many of these tools on this blog but Lucky Orange stands out from every view point. It’s not just a heat map tool but a complete suite of tools for total website optimization and usability analysis.