Blog Engagement – 5 ways to get your visitors highly engaged

One of the things every website owner strives for every single minute is traffic – targeted traffic. Once we have visitors on our site, the next thing we want is engagement. What is engagement by the way?

I hear bloggers talk about engagement on blogs so often but a few of us can venture into its meaning. If we have an accurate understanding of the meaning of the word in our industry, we shall be able apply it with wisdom.

Blog engagement is simply an action taken by the visitor on your blog in favor of the blog. It can also be considered as action that keeps the visitor stuck to your blog.

An engaged visitor is not just the visitor who keeps coming back to your blog. It begins with the visitor who spends time reading your blog and carrying out actions that add more value to the blog.

NB: Try BlogEngage for an explosive traffic and engagement experience on your blog

Remember the first thing that attracts a visitor to your blog is the title of your post. Sometimes, it’s a piece of advert – banner, text, email, etc. The visitor who clicks a link to your blog has the curiosity to discover the content. Now when he lands on our blog, what next?

There are 5 main things we expect every visitor to our blogs to do in order to engage. These are what I call blog engagement factors (Actions). Now there are different reasons why visitors to your blog do one or more of these actions. These reasons are what I call blog engagement triggers.

In order to make it simple for understanding, I will bring out each engagement factor (action taken by visitors) and a couple of triggers (Things that can motivate them to take the action).blog engage

5 blog engagement factors and triggers

1 – Action-> Reading the post: Not every reader that clicks to your article actually takes the time to read through. For different reasons, some close the page as soon as it’s loading. Others spend some seconds reading the introduction. Some may just scroll down glancing through the various headings. Another category is made up of those who actually take their time to read through the article word after word. That’s the first level of engagement. Once this level is reached, there is a greater chance of having the visitor engage more.

Trigger s-> There are couple of things you need to do to encourage visitors to read through your article. These are:

  • Proper introduction,
  • Airy formatting of your article,
  • Proper language,
  • Well phrased sentences,
  • Value in the content,
  • Less advertising,
  • No popup,
  • Having an appealing design,
  • Use good quality images,
  • Writing in a conversational style,
  • Speeding up your blog,
  • Etc

If you do this and give your content space, you will surely keep your visitors engaged

2 – Action -> Commenting the article: That’s the most common level of engagement most of us focus on. We want engagement through blog commenting. Generally, the more the comments and replies, the more the engagement power of our blog

Triggers-> Here are a few things you need to do to encourage comments on your blog

  • Ask questions in the article
  • Ask readers to comment
  • Get commentLuv Premium – this plugin is a huge comment booster
  • Reply to comments left by visitors
  • Comment on other blogs – yes! This will encourage others to comment on yours
  • Avoid complex Captchas
  • Linking to blog posts on other blogs – they often come to your post and leave a comment

3 –Action -> Sharing on social media: Social media sharing is a strong blog engagement factor. If your visitors don’t read through your articles, the probability of sharing is almost not there. It will only take a loyal reader who trusts the quality of your article to just go ahead and share without reading through. Yes! There are bloggers I don’t need to read their articles before sharing. I know each time they come up with a new article, it’s worth sharing. We need to get to that level where our readers trust us almost blindly

Triggers -> In order to encourage visitors to share your articles on social media, I propose you do the following:

  • Write a sharable article
  • Ask readers to share
  • Provide accessible sharing buttons
  • Share other bloggers’ articles too
  • Be active on social media
  • Reply to the shares that are made – simply saying ‘thanks for sharing…’ can encourage visitors to share more

4 – Action -> Signing up to your list: That’s one of the most sought engagements on blogs today. The more people you get on your list, the bigger your community expands.

Triggers -> You need to get visitors to sign up to your list. There are a few things you can do to encourage this action:

  • Offer a free gift
  • Ask visitors to sign up to your list in order not to miss a thing
  • Keep to your words – don’t burn your list with promotions
  • Make the signup form conspicuous

5 – Action -> Clicking to another post on the same blog: Remember engagement is an action that keeps your visitors on your blog. So visiting more than 1 page or article on your blog is an important engagement factor. This of course reduces your bounce rate, which is a crucial marketing factor.

Triggers -> Here are a few things to do that may cause the visitors to click to other articles on the same blog

  • Properly link to other articles on the same blog
  • Add a related post widget just below the content area
  • Use banners to advertise some important articles or pages on the same blog
  • Use the ‘Most Popular Posts’ widget
  • Use the ‘Most Recent Posts’ Widget
  • Have a well laid out menu
  • Use commentLuv to link to other posts in comments

6 – Get the visitors coming back: Most engaged visitors will certainly come back to your blog if one or two things take place. For the most part, if they sign up to your feed and receive a new post alert, that will surely bring them back. On the other hand, sharing your new post on social media will also serve as a point of attraction.

Here are some of my ideas to help you get more repeat visits:

  • Get first timers to sign up to your feed/list
  • Get them to follow you on social media (Facebook, Twitter, Google+,etc)
  • Install CommentLuv premium’s ReplyMe module.

blog engagement

Why is blog engagement important?

Why do we have to worry this much about the engagement on our blogs? Well, that sounds like a stupid question but it serves a purpose.

1 – Blog engagement helps on SEO: Yes! What Google and other search engines what is to serve searchers with the most useful results on the search result page. These engagement factors – social shares, likes, tweets, bounce rate, time on site, etc send ranking signals to search engines. The more positive these signals, the more your article could be considered to rank for a certain search term.

2 – Blog Engagement helps promote your brand: When you land on a blog for the first time, an impression is made instantly. It’s either you are like “WOW” what a blog or you just simply close the page ;)

The beauty of the blog, the comments, and the number of shares, likes, tweets, and the general looks of the blog drags your attention to the brand. The next thing is you find yourself recommending the blog, bookmarking it, etc.

3 – Engagement helps you make money: If you do sell banner space or accept sponsored posts, it’s important to note that advertisers are interested in how active and engaged your blog is. When they see a large social media exposure (through those tweets, shares, Google+, likes, etc) and real comments from real readers, they are easily influenced to do business with you.

Let me hear from you

Are you getting enough engagement on your blog? What are some other things to improvement blog engagement? Please share your points in the comment box

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About Enstine Muki

Enstine Muki, Money making blogger, author of Blog Promotion Network and CashDonator wp Plugin and MyCommentAuthors Wordpress Traffic and Engagement free Plugin

Comments

  1. Enstine,

    Think through your user experience. I comment when I see a party. Meaning, I see other commentors, social shares, and other factors which dictate readers are engaging actively.

    Ask questions. Share answers. Respond. Comment. Meet new folks. Link up frequently to helpful content both on your blog and out to authority sites. Doing so shows that you are a generous blogger, and generous bloggers become popular bloggers.

    Power tips.
    Ryan Biddulph recently posted…1 Minute Video: 1 Quick Tip to Become Popular in TribesMy Profile

  2. Hi Enstine,
    Awesome post!
    Visitors engagement is very essential in blog’s success… usually online readers has very short attention span, and it’s necessary to write engaging content that forces visitors to share and comment!
    Agree, readers-engagement helps us to get good SEO results and build brand. …
    You shared essential tips to get more blog engagement,
    thanks!

  3. Hi Enstine,

    Wonderful post indeed, and on an apt topic that most bloggers need to read :)

    Blog engagement IS needed and you mentioned the right ways to engage your readers and give them so much that they keep coming for more, and we can all see the follow up comments that come to your blog as well. Yes, my posts are flooded too if I may add, and I’m not as quick as you dear friend and take my own sweet time replying to those comments – grateful though that there’s lots and lots of blog engagement for sure.

    Thank you for the kind mention, and yes, once the trust develops you know that so and so blogger’s posts are worth sharing, though few bloggers really go ahead and share or even thank the ones who’s shared.

    I loved the way you put up the action points with the triggers, makes it easy to read, and it’s so apt to the point. I think if your content is good, just as your first point mentioned, everything falls into place – the comments, social shares, linking, and people do sign up, even if you don’t offer anything for free ;) I know I need to work on that one!

    Thanks for sharing. Have a nice week ahead :)
    Harleena Singh recently posted…Share Your Relationship Problems on Aha!NOWMy Profile

    • Hey Harleena,
      It takes really hard work to get to the point where your readers don’t doubt the quality of your content. Since inception, you have continually delivered awesome contents so much that the trust is very solid. That makes us share the content with no doubt in quality. Readers of aha-now.com know what I’m talking about and the proof is the number of shares you get on each post ;)

      Thanks for reading, commenting and sharing. Do have a wonderful week over there

      I’m still on weekend – Today Monday is public holiday in my country ;)
      Enstine Muki recently posted…WARNING! Your blog at RISK Again! Did you know this?My Profile

  4. Hi, Enstine,
    Very well explained the importance of blog engagement. Yes, I agree with the points which explains the behavior of the visitors when they land on our websites.
    Blog Engagement is important as it provides us popularity across the web.
    Thank You very much for a wonderful article. :)

  5. Enstine sir, you are really great, topic is old your explanation is unique, all actions are found in every blog, but your explanation is like old pot, but full of new water, thank you sir I learned some new points.
    mvenkat K recently posted…How to become a Good Google BloggerMy Profile

  6. Hi Enstine,

    Agreed with your points, It’s blog engagement that makes your blog popular and stand it alone in the stuffed blog-sphere. I personally feel that writing engaging and easy language increases blog engagement chances.
    Aahna recently posted…Interactive Bees Online media planning and buyingMy Profile

  7. Blog engagement is yearned for by many blogs and bloggers today. I agree it is very crucial for SEO, branding and income generation.

    Understanding what it takes to have an engaged blog visitor all the time would be an added benefit!

    Well, this article has revealed the actions needed to trigger engagement in every blog post. The share is very helpful and actionable. :D

    The triggers listed under the tip of engaging visitors to read a post are very crucial for online success!

    In kingged.com – the content syndication and social networking website for Internet marketers, I have left the above comment where I found this post.

    Sunday – kingged.com contributor

    http://kingged.com/5-ways-to-get-your-blog-visitors-highly-engaged/

  8. Signals… Ha Ha Ha, ranking because you also have lots of comments/activity my ass, I’ve seen dozens of sites ranked in Google’s first page with lack of engagement when it comes to comments, some of them don’t even have a comment box and are not updated for years, and I’m not talking about micro niche sites, I’m talking about real bad ass money making niche bro’.

    Rank first, it’s all about 100% original content and most important dozens of backlinks with rich keyword anchor text on other sites with high PR. Reviews and guest blogging my ass, they simple want a backlink from those sites, they have limitless budged for SEO, not like us, working till late in night to earn peanuts. I’m sick of so-called SEO!

    See you next time Enstine, you rock, keep it up bro’!
    I. C. Daniel recently posted…NeoBux.com – Best Pay to Click Program that Pays Since 2008My Profile

  9. Enstine you totally explained in great details how one can improve his blog engagement and i totally agree with you in every step. The importance of site engagement cannot be over emphasized as Google has reiterated that time spent on a site can affect the site’s ranking and as such you must ensure to keep people longer enough on your site than that of your competitors.

    When a visitor visits Site A and spends a minute or less and quickly visits Site B and spends 5 mins or more, Google will simply interpret it that Site B has more relevant to that keyword than Site A.

    I will implement some of your tips and see how much more my site engagement can be improved even further. Thanks for sharing, i found this article on Kingged.com and also left a comment there.
    Nwosu Desmond recently posted…4 Ways Passwords are evolvingMy Profile

  10. If you notice what every successful blog has on it is engagement. Once you have tons of traffic coming to your blog then engagement with the readers is neccessay in order for this traffic not to leave.

    Wonderful post pal. Keep up the good work.
    Kharim Tomlinson recently posted…AMAZING: The Easiest Ways To Get FREE Targeted Blog Traffic!My Profile

  11. Hi Sir Enstine, it’s good to be here again this week and I’m glad to have stumbled upon this amazing topic on Kingged dot com.

    Now speaking of blog engagement, sir, you shared really great tips to help draw those needed engagements to ones blog with those great “Triggers” of yours.

    Less I forget, your post “My secret…………” I mean the one you wrote about how you drove intimidating referral traffic from Kingged.com is an example of engagements.

    Till now, I still receive alert of comments left on that article on Kingged, I’ve not checked back on that article here but the last time I did I guess I was the 99th or so commenter, I can’t really remember. Now tat’s huge.

    You sir Enstine have shared a great engagement tips which in the coming days when I’m fully recovered would implement these tips on my two blogs.

    Thanks for the share boss, I really appreciate it. :)

    Sam

  12. Hi Enstine,

    A blog without engagement from other bloggers and other readers is a dead blog, so engagement is important, indeed.

    Something I noticed in a lot of blogs I go to is that they don’t link very often to other blog posts of theirs. I’ve caught that even when they actually mentioned another blog post, and don’t link to it. Now what does it mean? I wonder.

    Maybe they don’t know how to create that anchor text link, but I think that’s really a mistake, and any blogger should know how to do this and understand how important it it.

    Thanks for the reminder.
    Sylviane Nuccio recently posted…How You Can Generate Organic Traffic Using ScribdMy Profile

    • Hey Sylviane,
      Creating hyperlinks in WP is as easy as not doing it ;) but it looks like some bloggers are really still learning. If they understood the usefulness of internal linking, no blog post would be published without linking to one other post on the same blog

      Thanks for the reaction! Hope your are enjoying your week dear friend. I’m still on a longggg weekend here. Today is reunification day in our country ;)
      Enstine Muki recently posted…Learn to use Twitter like a Pro REVIEWMy Profile

  13. Hi there Enstine!

    This post that tackles Blog Engagement is out of the ordinary. The 5 ways gave me an idea about the said topic and understand it thoroughly. Reading, commenting, sharing, signing up, and the last numbers are insughful. Thanks for this.

    You have explained it well here.

    I found this post shared on Kingged.com, the Internet marketing content aggregator site, and I “kingged” it and left this comment.

  14. Hello Enstine,

    You’ve done great justice to this entry that nothing really needs to be added. When readers passively land on your blog and do not ‘engage’ in any way, great chances are that you’re doing something wrong.

    I genuinely love posts that actually help me become a better blogger. Fortunately, this is such a post as it contains all: the problem and how to solve it. In this case, any blogger can retrace steps missed and garner all the engagement there is to benefit from his/her blog entries.

    Ride on Enstine – you are simply awesome!

    Always,
    Terungwa

    PS

    Sue left a comment for you on one my entries: http://notopoverty.com/tips-to-become-a-good-writer/. You may consider replying her directly.

  15. Hi Enstine,

    What you have shared is very similar to my post content on blog commenting tips. I must confess that you really dissected and explained in more meaningful and explicit manner.

    Blog commenting is extremely important, it helps create engagement and it also serves as a tool to determine the power of influence your blog has created in the blogosphere.

    Thanks for sharing
    James recently posted…How can i start a blogMy Profile

  16. Enstine, I support all your points totally, and wish to say that any blog has high engagement never lacks readers or visitors as there would always be people coming around to continue the discussion from where it stopped.

    I am sharing this right away as part of my commitment to improve on my level of engagement with other bloggers this year. I understand that the best way to get other to be interested in you is for you to first show interest in them.

    I can say without any fear of contradiction, that you are practising what you teach on this blog; and that is really manifesting on the rate at which readers come back for further discussion. Thanks for sharing with us. Do have a pleasant day
    Efoghor Joseph Ezie recently posted…Multiple Authors Needed For Business Success GuideMy Profile

  17. Hi Enstine,
    This is awesome article. Thanks for your really appreciated blog engagement tips for us. I am the best example for this article in making user more engaged with content.

    Everything comes from experiences. And that experience is written in a form of post above. Thanks for sharing such useful and wonderful content about engagement. have a great day
    Tharun recently posted…How to Optimize Blog for Search Engines (Google, Bing, Yahoo)?My Profile

  18. Blogengage is defiantly great community for getting traffic, new relations and most importantly engagement.
    Bilal Ahmad recently posted…Download Flappy Bird APK File to your PC and Play on your SmartphoneMy Profile

  19. The first and foremost things to engage with readers are quality of the blog posts, blog loading time and blog layout.

    Quality of the blog post- Should give value in to readers spending their time

    Loading time – Will help readers to surf more posts on the blog, thus help reducing bounce rate

    Blog layout – Not to urge readers to buy something by Ads or take actions without reading anything

    Over all it is based on the popular myth – ‘if we engaged with others, they engaged with us’ its all about giving and getting the benefits.

    Thanking you for wonderful post.
    Naveen recently posted…Kingged.com – The Magnetic Way of Getting Unlimited Benefits From CommentingMy Profile

  20. Enstine,

    If there was one thing on this list I needed to do it was to correct my blog speed. This is why I am so late in my response to you. I had that problem worked on this very week. My speed was so slow, it was preventing those who work from their mobile phones to see it.

    Now that problem has been fixed …Phew! I see this as one of the most important things we need to do as bloggers because not everyone works from their computers. More and more people are using their mobile devices. If our blogs are not compatible and run slowly, they will quickly jump off and go to the next thing.

    Thanks for all these tips, they are really needed!

    -Donna
    donna merrill recently posted…Not All Comments Are EqualMy Profile

  21. Hey Enstine,

    Man, I love a post that’s jam packed full of goodies and boy did you hit the nail on the head with this one.

    Although I feel that I am seeing a lot more people finally understanding why this is so important some are still having difficulty with the whole process. I don’t have to tell you how time consuming this all is. As long as I have been blogging I still have things to learn and as you know I recently started working more on my headlines because we know they have to catch their attention first before the reader will feel like they want to check out the post itself.

    Now building relationships with your readers is just so crucial and the more I’m learning from others the more I am understanding just how important this really is. I mean I’ve seen the great results I’ve been having myself. I know it’s possible for everyone really and you’ve been building your own awesome community too.

    Just taking the time to visit these blogs, comment and share as well as start up some conversations with these people, this is proof of just how powerful this entire process is and can be.

    Thanks for the great share and for including my link in here as well. I’m always so very honored.

    Hope you’re enjoying your week.

    ~Adrienne
    Adrienne recently posted…Why Branding Matters: Powerful Tips from Brand.comMy Profile

  22. Hello Enstine Muki

    I have read the entire article and hung onto every word you’ve said here. It really felt like a conversation was going between you and me.

    Wherein the questions I had in my mind were answered by you. Its was cool that you showed us what to do to increase blog engagement by using Triggers

    Not just the article but even the comments posted by you, Sunday, Akaahan Terungwa and Efoghor Joseph were also light shedding on the topic.

    Hope to get much more articles related to blog engagement and traffic on this site.

    Have a great day!

    • Hi Abhishek,
      I’m so excited to have you around and thanks for the precious comment. Good to know we were conversing in this article ;) That’s a wonderful remark and thanks for reading the comments made by others

      I hope to be able to write more on this topic and hope to see you again around pretty soon ;)

      Do have a wonderful week Abhishek
      Enstine Muki recently posted…Learn to use Twitter like a Pro REVIEWMy Profile