One of the things every website owner strives for every single minute is traffic – targeted traffic. Once we have visitors on our site, the next thing we want is engagement. What is engagement by the way?
I hear bloggers talk about engagement on blogs so often but a few of us can venture into its meaning. If we have an accurate understanding of the meaning of the word in our industry, we shall be able apply it with wisdom.
Blog engagement is simply an action taken by the visitor on your blog in favor of the blog. It can also be considered as action that keeps the visitor stuck to your blog.