5 Effective Link Building Strategies for 2015

The truth is that your post may never rank on the first page of the Search Engines if you don’t get backlinks from domain authority sites.

It’s now more about the quality of the sites linking to you than of the quantity.

In this post, you will see the effective Link Building Strategies of 2015.

I added an Infographic to this post for the visually inclined, but I’ll strongly advise that you also go through the text content below the Infographic as you’d learn how to execute the strategies highlighted in the Infographic.

If you find this post valuable, then make it viral.

Link Building Strategies

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There’s a myth that has gone on for far too long in the Marketing space as regards Content Creation and Promotion.

Do you want to know what it is?

“Create quality content and the traffic will come”

Have you ever heard that?

Well, just in case you believed that; I’m here to tell you that it’s a myth and it’s just not true.

You may be asking, so what’s the right thing to do then?

Content Promotion

Yeah, that’s right; If you don’t promote your content it will not get seen by enough eye balls.

The subject of content promotion strategies is not within the focus of this very post, but I did a very thorough post on content promotion strategies; you should go read it if you want to learn how to get massive exposures for your quality posts.

5 Effective Link Building Strategies of 2015

1. Content Curation

Like I said in the Infographic, one of the fastest ways to get successful bloggers to share your post and link to you is to mention them in your post.

Every body needs a bit of promotion, so when you promote a blogger in your post, you just increased the chances that he’ll promote your post to his audience.

Try curating relevant posts in your niche just like I did with this post Top 400 Content Promotion Strategies by 26 Experts; as at the time of writing this post, that post has generated over 400 shares on Social Media.

2. Blog Commenting

One of the most over-looked link building strategy is blog commenting.

It’s true that most of the links you’d get from this strategy are no-follow links but it’s still valuable in providing diversity to your link structure, which is one of Google’s ranking factor.

For this strategy to work for you, you need to keep the following in mind;

  • Write valuable comments; add value to the post you are commenting on through your comment.
  • Write long thoughtful comments (this will get the attention of the community and the blogger).
  • Don’t drop links in your comments if it’s unnecessary.
  • Try to be one of the first to comment, that way you will get more exposure to your comments (you can follow your choice bloggers on feedly & subscribe to their newsletters, so you will know when they write fresh contents).

Blog commenting is so powerful when it’s done right.

Adrienne Smith mentioned to me that when she just started out blogging that she commented on 5 blogs a day, 5 days a week for 3 months and she became really known in her niche.

Today, she’s an authority; I highly recommend you read her post about how to do blog commenting right, so you can get the maximum value from it.

You can also use drop my link to find blogs that give blog commenting do-follow links.

3. Resource Page

These are pages created by bloggers to link to valuable posts in their niche.

So if you’ve got a valuable post, then you should reach out to bloggers in your niche and ask them to link out to your post because you believe it’s top quality and their audience will find it valuable.

The below are the search strings you can type in Google to find out resource pages in your niche.

  • “keyword” + inurl:resources
  • “keyword” + inurl:links
  • “keyword” + “helpful resources”
  • “keyword” + “useful links”

4. Broken Links

In this strategy, you simply help bloggers discover dead links on their pages, point it out to them and politely ask them to replace the dead link with yours.

You can use check my links chrome extension to find dead links in pages; the links that are dead will be marked in red when you run the tool on a page.

It’s easy to gain backlinks this way because you have provided some sort of value both by pointing the dead link to the blogger and offering a working relevant link as a replacement.

5. Infographic

Infographics are by far the easiest way I know to get both viral shares and backlinks from authority sites.

People love to share Infographics.

One of the most effective ways I use Infographics is by doing guest posts with them; it’s easier to be considered for a guest posting gig through an Infographic than through a text content.

Also, you can guest post on multiple sites with just one Infographic but you can’t try that with a text content; it’s way easier to stand out with an Infographic than it is to do with text content.

So when you guest post with an Infographic and people are sharing it, you are benefitting from both the social share as well as from the backlinks.

I wrote a thorough post on marketing with infographics, you can check the number 8 of that post; I wrote about how to get an embed code for your Infographics, how to promote it and 32 Infographic directories to submit your Infographics to.

Over to You

I’ve shown you how to get backlinks from authority sites that is sure to get you page one Google ranking with a bit of perseverance and consistency. Now, go ahead and put it to work.

Action Point

  1. If you found this post valuable, then make it viral by sharing it; YES, do it now
  2. Engage with me in the comments; let me know which of this 5 strategies are you most likely to give a try

60 thoughts on “5 Effective Link Building Strategies for 2015”

  1. Hi Dan,
    Thanks for your hard work and efforts to write this post for link building strategies 2015, please update this article and tell me how can I got quality backlinks in 2016.

  2. Hi Enstine,
    I really enjoyed this awesome article.
    I love blog commenting in this list. Blog commenting is very easy and powerful way to build relationships with bloggers and high quality back links.

  3. Dan,
    Indeed an Awesome post.
    You cannot rank high in SERPs if you don’t have enough back links. So, getting back links for the blog is vital.
    Yes, bloggers are mentioned in your post they use to share it on social media like twitter. It diversify your link over there.
    I believe blog comment is one of most strongest weapon to create back links. So, it needs to be properly care.
    Thanks posting good infographic with it. 🙂

  4. Yaah! Guest Posting is still powerful for backlinks and for traffic too as long as you Guest Post on a much more bigger blog by checking it’s Domain authority.
    That will surely yeild results. Thanks!!

  5. Hi Dan Ewah,
    I aree with you, all these above points are really very helpful for link building, I also using commenting especially comment Luv blog, It will give me direct traffic as well as backlinks,

    Broken link strategies is great way to build link. I really liked this strategies. and I will use this strategies for link building.
    Thanks Dan Ewah for sharing such informative post with us.

    Areesha Noor!

    • Hi Areesha,

      I like the fact that you are already using Blog Commenting as one of you link building strategies, I also like that you want to give Broken Link Building a go.

      As you know, success only belongs to those who take action, I know you are headed for success Areesha.

      Do share your success story with us, we are eagerly waiting to hear it.



  6. Hi Dan,

    This is a great post. Thank you for sharing. I currently use blog commenting as a primary link building strategy at this time. After reading your post I will look at incorporating Infographics as that has been on my radar recently.

    “A picture is worth a thousand words”

    What are your thoughts on Guest Posting as a strategy in 2015?

    Take Care Dan.

    I will be sure to share.


    • Hi Kurt,

      It’s so good to read your comments, thanks bro.

      I’m glad you are already in the right path of Blog Commenting, I’m so sure you’d find success with this strategy.

      Infographics are a powerful way to get backlinks and traffic, let me know how it goes.

      Guest Posting is still powerful for backlinks and for traffic too as long as you Guest Post on a much more bigger blog.

      If you read my most recent post “7 Extremely Powerful Tips to Branding Yourself”, you’d find that Mitch said he has done countless Guest Posting, but he hasn’t gotten traffic from the strategy.

      So it’s important you do it on a bigger blog and also ensure your posting about a topic that’s sure to resonate with their audience.

      Thanks for commenting.



  7. Really appreciated the way you have described how to use profile in social networking for link building. I was not much aware of the fact. Thanks 🙂

  8. Hey Dan,

    Great list of things to do for better link building. I have started doing content curation about 3 months ago and it made a world of difference. I also have done a roundup post asking the opinion of a number of bloggers and the results were tremendous for me.

    I’ve never created an infograph but I have used a couple of them from visual.ly which worked out quite well. I have done a case study and am thinking about repurposing this post as an infograph.

    It’s also a good idea to help other bloggers out about their link. I never thought about it but it’s a great way to reconnect with others as well as get a valid link on your blog. This will definitely make the search engines happier.

    Thanks for the share and I hope you have a great week!

  9. Hello Dan or Danish as you are fonly called,
    Good to see you at Enstine bro’s blog and I must say all these strategies to build links are most viable and white hat methods.
    Blog commenting has worked like charms for me and I think its very curcial for building relationships and community too. 🙂

    • Hi Swadhin,

      Thanks for the comment.

      I’m glad you are already seeing success with Blog Commenting.

      I wrote a detailed post about how to do Blog Commenting right as well as the people to network with, you can click the comment luv link in this reply to read it.



  10. Hey Sir,
    Nice link building strategies. I am not that good in link building
    but still have created nice amount of content for my blog and
    getting some decent traffic. Now its time to build some links!

    Thanks for the strategies…
    Akash Navi.

  11. Is getting even harder to get those HQ backlinks these days, with the right strategy and budget nothing is impossible. Will share now 😛

  12. Hi Dan,

    You’ve written a great piece of content outlining the link building strategies for 2015. I am surprised to see ‘Resources’ included in it… is it still an effective strategy?

  13. Hi Saurabh,

    I’m glad you learnt something from this post and thanks for the kind words.

    Cheers bro

  14. Hi Dan,

    Go to see you on Enstine’s Blog. Another Link building post with new tactics.

    Thanks for Tips

  15. Hi Dan and Enstine

    What a great post. I love the infograpgh.

    You have listed great ways in which to build links and these tips are spot on.

    I am off to try some of the tips.

    Thanks Enstine for inviting Dan to share his insight.

    • Hi ikechi,

      Thanks for the kind words; I appreciate it.

      And that’s the spirit bro; let me know how it goes

  16. Hey Dan, that was a great article.
    In my opinion, infographics and broken links are the most popular ways of building links nowadays. However, I am still using commenting and guest blogging to build long lasting backlinks.

    • Hi Arbaz,

      You are right; Infographics and Broken Links are very powerful Link Building methods, you can try out these methods if you have mastered blog commenting.

      We just need a little bit of consistency to get massive results

      Cheers bro

  17. Hi Dan,
    Nice to see you here on Enstine’s blog. This post is really helpful for newbies, all these link building strategies are helpful to grab good search rankings in 2015.
    Thanks for sharing these strategies with us 🙂

    • Hi Akinbobola,

      You are welcome bro.

      Wow, that’s the spirit; I’ll be glad to hear your results


  18. I would never have thought of #4 but you are right. As a website owner I would definitely appreciate it if someone told me about a broken link and I would be likely to replace it as long as theirs was useful.

    • Hi Scarlet,

      I’m glad you learnt something new from this post.

      Thanks for stopping by to comment; it’s well appreciated.


  19. hi Dan Ewah,
    Beautiful infography you have provided. Good to see that. the information you have provided is great. Another thing is also include pinterest it is also a great source of traffic.

  20. Hi Dan Ewah,
    You got my wow feeling. Getting links from resources is really new to me. I did not hear about it before. It is really a unique way to make backlinks from authoritative blogs.

    I must share this post on Facebook so that other can take advantage of it.

    Thanks for sharing

  21. Hi Enstine,

    Great information. Pretty much the only way I use right now is blog commenting. It looks like I need to expand to include more strategies.

    Thanks for sharing.

    • Hi Monna,

      Thanks for the comment; It’s highly appreciated.

      Yes, If you’ve mastered blog commenting, then it’s time to add another strategy to the mix to get more exposure and for link diversity.


  22. i like this article about link building strategies for 2015. this is very interesting and value able.thanks for nice sharing.

    • Hi Muhammad,

      Thanks for the kind words and it’s amazing that you are already looking forward to 2016 going by the link on your comment.


  23. You just did it again, But have tried writing blog post about some top bloggers around, but that has not been working well, It is only blog / website commenting that has been doing some magic for me

    • Hi Lawrence,

      Everybody and their grandmothers I’ve learnt to write about influential bloggers, so it’s understandable that it will hit a state of diminishing return which in your case it has.

      But you can be creative about it, do something uniques; what about creating an infographic of the top bloggers in your niche? how about interviewing them and creating an Infographic with that?

      If you post is unique and creative; a good number of these influential bloggers will own it and share it, thereby giving you some exposure and helping you build some authority.

      Try to rise above the noise and you’ll find success.

      Cheers bro

  24. Hello Enstine,

    Out of all that you mentioned, blog commenting has really worked for me though I have not really done the others. Recently, I commented on one Authority Blog and got over 170 views a day for the first time.

    I am going to work harder to start guest blogging which I know is another powerful way of busting traffic. Thanks for all the help.

    • Hi Juliana,

      Thanks for stopping by to comment.

      It’s so good to hear that you’ve found success with blog commenting and also that you’d be giving guest posting a go, that’s the way to go.

      If you have built some relationships with your blog commenting, you will find that being accepted for guest posting gigs will be far easier.

      Also, try and get your gravatar image up; it’s always better to use your headshot than a logo because people love to interact with people and not brands.

      Cheers and hope to see you around

  25. Hi Dan,

    First of all, i would like to thank you for taking your time to come up with this awesome piece…and YES! I did share the post and i hope it goes viral.

    Out of all you’ve mentioned above, I think the Blog Commenting works for me, i might as well try out others you mentioned above to see how that turns out…Have a nice day DAN.

    • Hi Saminu,

      Thanks for sharing the post; it’s well-appreciated bro.

      I’m happy to hear that blog commenting is working for you; as soon as you gain mastery of it, it will be nice to add another strategy to your books so that your exposure and influence can increase.

      Cheers bro

  26. Hi Dan Thanks for the great article. I am trying myself to get some good quality backlinks to my website so far i feel that i am doing good job.

    I didn’t know that commenting would be a good tool too to get some diversity. I thought it didn’t get you any value actually.

    I will try to apply this in the future and see what are the results.


    • Hi Radouan,

      Thanks for the comment.

      Blog Commenting is actually very powerful if you do it the right way.

      I wrote a blog post about it, you can click the comment luv link on this response to read my post on Blog Commenting, so you can see the value in it, how to do it right and the people to connect with.



  27. Hi Dan,

    After penguin update so many new seo company left blog comment streatgy from their SEO campaign because they think that it will not beneficial now but i think if you want more unique domain in your backlink profile then blog commenting is the best way to get lots of unique domain.

    I agree with your thoughts about dofollow and nofollow links and its true also. If you want to show your backlink profile natural you need both type of link in your backlink profile. Earlier we built dofollow links more so that we can increase our page rank but now a days page rank is not working so i would like to suggest that try to get links from nofollow as well as dofollow

    My favorite Link Building Strategies are Infographic Submission, Guest Blogging, Blog Promotion on client website, actively participate in Social media profiles and ask for link to niche blogs

    Thanks for sharing informative post.

    • Hi Anant,

      It’s a pleasure to read your comment.

      I agree with you totally; you are already doing the bulk of the right things.

      Cheers bro and thanks for the kind words

  28. Hi Enstine/Dan
    It is good to see Dan on your page,
    The 5 strategies pointed out by Dan is very important to note.
    I fully agree with that, but I doubt about he one on the broken link!
    Since many may not like to point out their flaws, even if it helps them other way round
    many take it on a different look, i have many such experiences, especially with the so called pro. bloggers!! So i completely stopped such strategies! So you said 80% of them may respond! I really surprised to read that, anyways, i am so glad to see you Dan here at Enstine’s page.
    I am going to share this infographic on my page with due credit.
    May you both have a great time of interaction and sharing
    Keep up the good work. 🙂
    ~ Phil

    • Hi Philip,

      Thanks for sharing the Infographic; it’s well appreciated.

      I understand your reservation on the result level of the broken link strategy; there are a couple of things you have to be aware of for this strategy to work for you.

      1. You shouldn’t point out the error in public, you should do that via email and your email should be very polite. Don’t make the blogger look foolish, rather make it look like you understand it’s an oversight because he’s busy.

      Once, a guy tried to pull off the broken link strategy on me right on my comments area, ofcourse I ignored him and most bloggers would because it’s quite embarrassing.

      2. You should endeavor to do the broken link strategy with medium sized blogs or blog within your size bracket. If you run a PR0 site and you approach a PR7 blog; you may not get a response.

      3. The post you want the blogger to link to must be properly written; that you showed him a broken link on his blog does not mean he’d automatically link to any post you present; NO, he’ll still want to check out the post to be sure it’s deserving of a mention on his site.

      4. Don’t send more than one link to the blogger, he could see that as being selfish and self-serving. The best approach is to endeavor to find more than one dead link on his site and then present him with other quality links for replacement besides yours; that way, he sees that you really care.

      Always remember that blogging is all about relationships; the more you care, the more you are respected and sought after.

      Cheers bro

  29. Hi Dan Ewah,
    Definitely very helpful article and info graphic you shared with us!
    Yes, we can build quality link with blog commenting. Here we need to find related site to our blog niche. And it is not good to go and comment for link building blindly. We need to add more value on comment so, it can help us in many ways.

    Yes, I also read Adrienne Smith article. It is very helpful for bloggers.
    And, definitely Infographics are very good for building quality link also.

    Every blogger should follow best link building strategies to get good rank on the SERPs.

    However, thanks for sharing such kind of an informative article with us.

    Have a great day!

    • Hi Minhaj,

      You are welcome bro…

      For me, gaining backlinks (whether dofollow or nofollow) from blog commenting is just a peck; the major benefit I see in it is the awesome relationships you are able to forge with some amazing bloggers, that’s invaluable really.

      So the mind you should have while commenting is to add some value to the community, that’s the fastest way to command the attention of the community and even that of the blogger.

      As you have rightly said, Infographics are very powerful If you know how to use them. I normally charge between $200 – $250 to create Infographics for my clients, and a client can use one Infographic to guest post on 10 different sites.

      This is well acceptable and can’t be regarded as duplicate content since the Search Engines majorly reads the text associated with images, so all you have to do is write unique posts to go along with the Infographic and you are fine.

      Another advantage is that when you pitch a blogger and mention that you want to guest post on their blog, it’s nothing special but when you mention that you’d be guest posting with an Infographic, all of a sudden you catch their attention.

      For me, I think money spent on creating an Infographic is money well spent since it can give you massive exposure and more money back in return

      Cheers bro

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