One area many entrepreneurs still don’t understand is conversion optimization.
They focus on growing traffic which is great. I know how important targeted traffic is and the cornerstone rule it plays in profit.
But conversion should be as important as driving relevant traffic. Whichever the traffic channels we focus on, our main objective should be to turn that traffic to some fulfillment.
We are advertised tons of marketing tools every single day. But what we need actually is a set of conversion oriented online marketing tools to drive visitors to take the action we want.
Some tools are focused on features while others on uses. It’s absolutely useless to have a beautiful, feature-packed WordPress theme with no conversion orientation.
Here are a few questions to help your understanding:
When you share your content on social media, what do you expect from your followers?
- Just to clicks
- To click and signup
- To click and drop a comment
- To click and buy a product
- To click and download
- To click and then share
You must have the exact action you want your social media followers to take after clicking your content. Without this exact action defined, you will end up wasting time and possibly traffic.
The reason most marketers think conversion optimization is tough task is that they are unable to guide the customer on his journey. Some sales pages have lots of distractions and different (somewhat) misleading calls to action.
This is clear indication that must marketers don’t know their ideal or target customers. They are excited with every single visitor. But the truth is not all readers are potential customers.
Remember we want to see some exciting conversion optimized tools. These are tools specifically created with elements to help achieve your conversion goals.
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Thrive Themes Membership – Home for conversion driven online marketing tools.
Any tools or platforms you use for your online business not developed in a way as to help you turn your readers to buyers isn’t good enough.
Thrive themes isn’t just about premium themes. It’s a combination of top-notch conversion focused WordPress Themes, WordPress Plugins and Content Marketing university.
Let’s look at the 09 conversion focused online marketing tools available in your Thrive Themes membership.
1 – Thrive architect
This is the most intuitive, user-friendly drag & drop content builder for WordPress. It allows you to seamlessly create beautiful, engaging and visually impressive web pages in WordPress.
Thrive Architect is the visual page builder that is built from the ground up for business and conversion focused websites. It comes with over 270 beautifully & carefully designed and 100% conversion focused landing page templates.
The content creation elements built right into Thrive Architect will help you replace a dozen WordPress plugins. Some of these elements are :
- Customizable buttons,
- Ccountdown timers
- Lead generation forms that integrate with your favorite email marketing tools
- Google maps
[thrive_link color=’green’ link=’https://enstinemuki.com/architect’ target=’_blank’ size=’big’ align=’aligncenter’]See More About Thrive Architech Here[/thrive_link]
2 – Thrive Leads
List building is a conversion exercise in which you try to convert your readers to subscribers.
As a matter of fact, beside being a source of traffic, your list can represent a reliable marketplace and undeniable source of passive income.
But to succeed in list building, you need conversion focused list building tools like Thrive Leads.
According to J. Lee Dumas of Entrepreneur on Fire, Thrive Leads is the most powerful list building plugin ever used.
Unlike other list building plugin, Thrive Leads boosts your conversion by allowing you show relevant, highly targeted offers to your visitors based on posts, categories, tags and more. Being an all-in-one list-building solution, it allows you generate leads in many different ways:
- PopUp Lightbox unblockable overlay
- Unblockable overlay at the top of the screen
- In-Line Forms automatically inserted at the bottom of post or inserted anywhere using short code.
- Less intrusive slide-in
- Screen Filler Overlay
- Sidebar Opt-In Widget
- Content Lock (for content upgrade)
- Scroll Mat (A unique type of screen-filling offer that appears from the top of the page and pushes the content down)
- Yes/No & Multiple Choice Forms
- Advanced A/B Testing
[thrive_link color=’teal’ link=’https://enstinemuki.com/leads’ target=’_blank’ size=’big’ align=’aligncenter’]Take A Closer Look At Thrive Leads Here[/thrive_link]
3 – Thrive Ovation
This is a set-and-forget Testimonial Plugin for WordPress. Testimonies are some of the top conversion boosters highly underestimated.
But WordPress users have for long wished for the most-easy-to-use testimonial plugin to ease adding testimonials to content.
Thrive Ovation is the answer to the long term prayers. It seamlessly allows users to gather testimonials in three different ways:
- Automatically convert comments into testimonials
- Connect to Facebook or Twitter and import engaging comments and turn them into testimonials
- Allow readers to submit testimonials from the front-end
Thrive Ovation comes with tens of fully customizable, professionally designed testimonial templates
[thrive_link color=’purple’ link=’https://thrivethemes.com/affiliates/ref.php?id=1500&url=3722′ target=’_blank’ size=’big’ align=’aligncenter’]Take A look At Thrive Ovation Here[/thrive_link]
4 – Thrive Ultimatum
This is the most excited scarcity marketing tool for WordPress.
One sales element to take advantage of is the fear of missing out (FOMO). People always panic and buy something because they fear they may miss out on the opportunity.
Let’s tap into the brains of some smart marketers:
[thrive_testimonial name=”Neil Patel” company=”Kissmetrics” image=”https://enstinemuki.com/wp-content/uploads/2018/11/neilpatel.jpg”]If you can create a stronger sense of urgency on your landing page or websites, then you can successfully spur people to do what you want them to do on your page (i.e., convert).[/thrive_testimonial]
[thrive_testimonial name=”Pat Flynn” company=”SmartPassiveIncome” image=”https://enstinemuki.com/wp-content/uploads/2018/11/pat-flynn.jpg”]Scarcity and the fear of missing out plays a huge role in your marketing success. Whenever possible, inject (truthful) scarcity into your marketing funnels.[/thrive_testimonial]
This simply means creating scarcity of a product is a conversion boosting strategy. But traditional WordPress doesn’t allow any way to easily create scarcity campaigns. That’s where Thrive Altimatum comes in.
With this plugin, you can easily:
- Run a limited time offer, sale or promotion.
- Start, stop and manage your scarcity campaigns automatically
- Create a professional looking campaign in just a few clicks!
- Create evergreen scarcity campaigns that give your business a permanent conversion kick!
[thrive_link color=’green’ link=’https://enstinemuki.com/ultimatum’ target=’_blank’ size=’big’ align=’aligncenter’]Take A Closer Look At Thrive Ultimatum Here[/thrive_link]
5 – Thrive Headline Optimizer
Headlines or titles are a door-way to your content.
Poor headlines translate to poor Click-Through-Rate which in effect leads to poor traffic and poor conversion.
Headlines determine to a great extent, the success of your content marketing strategies. Readers get attracted to your headlines. Then they click through to get the details.
For must funnels, your headline is what gets your prospects in, whether it’s on social media or Search Engine Result Page (SERP)
In this world of content marketing, you must be able to create click-worthy headlines to grab the attention of the busy ready.
But how easy is it to come up with click-sticky headlines?
Trust me sometimes we think we’ve gotten the killer headline. But I fully agree with Paul on what he said here:
[thrive_testimonial name=”Paul Boyce” company=”CEO of Popcorn Metrics” image=”https://enstinemuki.com/wp-content/uploads/2018/11/Paul-boyce-popcorn-metrics.jpeg”]It’s easy to assume what works, but without data you don’t really know if that’s a fact[/thrive_testimonial]
So we need data right?
That’s the only way to know what’s working. Data don’t tell lies.
Imagine 1000s of Pageviews on your Social media post or SERP listing with less than 1% CTR. That means your headlines are sick and need attention.
Poor CTR can lead to loss of ranking position on SERP
But we need to create and track which headlines do best – attract clicks and keep the reader on the page.
That’s actually what Thrive Headline Optimizer does
[thrive_link color=’blue’ link=’https://enstinemuki.com/optimizer’ target=’_blank’ size=’big’ align=’aligncenter’]Details of Thrive Headline Optimizer Here[/thrive_link]
5 – Thrive Clever Widgets
This is one of the most exciting conversion tool from Thrive Themes.
On normal grounds, your sidebars or footer areas can only hold a few elements at any given time. And these elements (lead capture forms, banners, links, videos) are meant to show on all your content simultaneously.
The reason your widget content gets ignored is because it’s not particularly relevant to everyone. But there is a way to empower your sidebars with unlimited number of content elements.
If you have 50 categories, you can have 50 different sidebar elements, each setup to display on specific categories or blog post.
How about that?
With this Clever Widgets plugin, you can easily show highly relevant content in your widget areas. Here we have three different content with different banners and links on the same website:
This conversion optimization plugin seamlessly integrates with the default widgets options in WordPress. Each time you drag and drop a widget, you will see an option to set the widget display position.
[thrive_link color=’orange’ link=’https://enstinemuki.com/widgets’ target=’_blank’ size=’big’ align=’aligncenter’]Checkout Plugin Details Here[/thrive_link]
6 – Visual Theme Builder
At the moment of creating this post, this is one of the most amazing additions expected to the Thrive Themes membership area.
This Visual Theme Builder is remarkably different from the visual page builder.
While the page builder (Mentioned above) is designed to allow you deal with the content zone of your website, the Theme Builder gives you more flexibility, allowing you to apply changes to the whole body of your site.
As a matter of fact, the Theme Builder allows you to completely redesign your site without the help of any theme developer or designer.
Here is a video from Thrive Themes explaining how this works
[thrive_link color=’purple’ link=’https://enstinemuki.com/builder’ target=’_blank’ size=’medium’ align=’aligncenter’]More about the Theme Builder Here[/thrive_link]
7 – Thrive Quiz Builder
Are quizzes conversion elements?
The answer is YES.
They can help grow your email list, social shares, keep readers engaged on your blog and give you opportunity to get to them with more.
It used to be quite a task adding quizzes to your blog. Considering the conversion power of the exercise, there has always been a constant search for an intuitive quiz plugin for WordPress and users have been dabbling with different options:
[thrive_testimonial name=”Lauren L” company=”” image=”https://enstinemuki.com/wp-content/uploads/2018/11/Lauren-L.png”]We’ve been waiting for this for years!! (originally looked at Viral quiz builder as a solution!) Thank you for being awesome and continually making thrive better…you rule![/thrive_testimonial]
But Thrive Quiz Builder will help you easily create beautiful and very complex quizzes. As a matter of fact, there are 4 different quiz types and these are mainly how people are scored:
- Number – To display the final result of a quiz in a number.
- Percentage – To display the final result as a percentage.
- Category – Set a number of personal result categories.
- Right/Wrong – Let the reader know whether or not they selected the right answer.
[thrive_link color=’blue’ link=’https://enstinemuki.com/quiz’ target=’_blank’ size=’big’ align=’aligncenter’]Take a closer look at the quiz plugin here[/thrive_link]
8 – Thrive Comments
Comments are a social proof factor. The more comments you get on your posts, the more credible and trusted you become.
But getting readers to comment your articles is one thing. We have the WordPress traditional commenting system. We have social media commenting system.
These commenting system have their down sides. Social media commenting for instance is a system that completely stores your comments away.
So if you are using a Facebook commenting plugin, the day you take it down, you lose all your comments.
Thrive comment on the other hand hooks on the traditional WordPress commenting system. That means your comments are stored locally.
But what’s the difference and why is it important?
I have written about this Thrive Comment here you may want to check out.
Thrive comment has incredible engagement and conversion power. Readers can Up-Vote & Down-Vote comments, share comments on social media, Subscribe to post comments, sort comments, etc.
As a site administrator, you can chose to feature a comment. You also are able to set what happens after a comment is made:
- Display a custom message
- Redirect to a URL
- Ask for a Social Share
- Display Similar posts
The plugin allows you to set a CTA for readers who drop a comment for the first time and it comes with a new comment moderating dashboard.
Thrive Comments connects with any external email marketing and automation tools. This way, you can effortlessly add commentators to your list (With their consent) and send comment alert emails using external tool.
It also comes with the function to set keywords and links. If the defined keywords are found in the comments, they are automatically converted to hyperlinks, driving more traffic and creating more internal links for SEO.
[thrive_link color=’blue’ link=’https://enstinemuki.com/tcomments’ target=’_blank’ size=’medium’ align=’aligncenter’]More about Thrive Comments Here[/thrive_link]
9 – Thrive Optimize
We’ve been talking about conversion optimization and to be very frank, we need more tools at all points.
We’ve had a tool from Thrive Themes that helps us create beautiful templates. But there are different elements that make up a web page or lead capture page.
It would be wrong to create our pages and rely on guess work to imagine it’s going to convert big time. Thrive Optimize is the tool we need to test different elements of our page or different versions of the same page.
This plugin is the WordPress A/B split testing plugin that will help marketers see what’s working best for their campaigns and different pages.
[thrive_link color=’teal’ link=’https://enstinemuki.com/splittesting’ target=’_blank’ size=’big’ align=’aligncenter’]Thrive Optimize Details Here![/thrive_link]
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Should I buy single products or subscribe to Thrive Membership ?
Each time I talk to people about Thrive Membership products, they often ask what to do: Buy single products or subscribe.
Note that either of these is good depending on what you want. If you have just a single blog and don’t care about many of those long term membership advantages, just go ahead and order any of the products you want.
But for businesses who want constant growth, spending less in the long run, picking a membership plan will be ideal.
As a matter of fact, there are two membership billing plans. Each gives you full access to all the amazing products. But the difference is how far you can go with using those products.
Are you running a WordPress website? Have you used any conversion tool from Thrive Themes? Kindly share your experience with us in the comment box below.
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