One area many entrepreneurs still don’t understand is conversion optimization.
They focus on growing traffic which is great. I know how important targeted traffic is and the cornerstone rule it plays in profit.
But conversion should be as important as driving relevant traffic. Whichever the traffic channels we focus on, our main objective should be to turn that traffic to some fulfillment.
We are advertised tons of marketing tools every single day. But what we need actually is a set of conversion oriented online marketing tools to drive visitors to take the action we want.