We know a vital element in content marketing is time. Whether you are blogging, writing e-books, creating infographics, etc, one of the things you strive to do is produce the most up-to-date material.
Human readers as well as search engines are out for what’s new and consumable. Now, if you create a new blog content on “what’s new in WordPress 2.0“, chances are that no one will pay attention to your article because WordPress 2.0 is almost not found on any blog today (except maybe on your local offline server).
So when it comes to dates and content freshness, I’m thinking of two characteristics;
- Completely new content.
- Updated content.