Advertisers are NOT Stupid But These 10 Things Attract Them! Esp #10

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Some bloggers think they can fool advertisers. They desperately need money so they do a lot of stupid things to lower their Alexa rank. If you are one of them, I have just one thing to tell you;

– > Advertisers are not stupid!

Advertisers are businessmen. They spend money to make profit. They want targeted exposure, leads, sales, brand promotion, profitable business relationship, etc. They are not impressed by stats. They are impressed by results.

Direct advertisement is one of the most profitable ways to make money from your blog. You can sell banner space and make instant profit, get paid to place a link (and get slapped by Google for dofollow link) or even sell a portion of your blog to host some video for someone. If you have proven traffic, people can just pay you to get exposure on your blog.

Before you actually get paid a good amount for banner space, text links or sponsored articles, there are a couple of things you must get set with. As a matter of fact, these are the things advertisers get attracted to. There is no way around this. Let’s look at them in more details;

1 – Traffic stats

Some bloggers think by jumping within the Alexa 100k mark means an open door for money to start pouring in.  That’s not true at all!

Many young bloggers have been told this lie for years and they are going by it. That’s why they spend time looking for black hat ways to lower their Alexa rank instead of concentrating on providing value for their readers. Low Alexa stats without supporting facts leads to frustration.

I achieved Alexa 93k rank for this blog within just 34 days but I didn’t start making money until I started providing more proofs.  Read this post how I got 93k Alexa within 34 days

advertisersNo advertiser will jump on your offer because your blog’s Alexa rank is 20k. They need more meat;

Bounce rate

Aha! Do visitors click to visit other pages on your blog? The lower the bounce rate, the more the exposure your advertisers stand to get. See this post I wrote on how to lower your bounce rate.

Time on site

This is closely related to the point above. The more visitors click internal pages, the lower your bounce rate and the more time spent on your blog. That’s one of the hot points advertisers want.

It’s of no use to have 1000 visitors per day who spend less than 1 second (on average) on your blog.  Advertisers are not stupid!

If you are using some auto-surf method to let them (advertisers) think “oh wow! this blog is popular” you’ll be caught in your own trap.

These days, I  have been trying to help some friends expose their blogs to my advertisers. I got shocked myself when one guy shared his traffic stats with me. My jaws dropped!

It makes no sense to have 2000 visits per day with 99% of it coming from some auto-surf platforms. It doesn’t work like that in blogging. I say a big NO and NO and NO to that.

One other friend shared with me a site (I don’t want to mention here) aimed at lowering Alexa rank. I read through it a bit and it functions like this; You sign in and start browsing registered sites. The more sites you browse, the more points you earn and the more points you have in your account, the more other members browse your own registered site too.

Members just go browsing to earn points and few or none is interested in what you share; no engagement, no comments, no social action, etc. This is absolute nonsense for bloggers to even think of. This only ends up generating high bounce rate and very low time on site sending negative signals to both prospective advertisers and search engines.

My advise:  Never try this with your blog

2 – Where does your traffic come from?

This is one of the obvious questions advertisers will keep asking. Do you have more visits from search engines or referral sources ;  Social media, comments and guest posts, blogging communities, etc

From my experience, more traffic from search engines gives a better picture.  Generally, traffic from search engine is always new, targeted and closer to conversion. The more natural search traffic, the more your site gets discovered and that means a better chance for advertisers to sell

Geo-location is another factor that affects advertisers’ decision to buy space on your blog. If your traffic comes more from areas with low purchasing power or areas where online facilities are less developed, chances are that you won’t attract more advertising business.

traffic stats

Generally, the more traffic you get from USA, Cananda, UK and some other European countries, the more attractive your blog is.

Some African countries don’t inspire advertisers at all. India used to be hot until Paypal stroke and slashed off their purchasing power by almost 50%.  Paypal being the hottest payment platform online, any area where it is restricted means limited business online. That’s the case for my country, Cameroon.

Now, there are many other things advertisers are looking for that directly or indirectly affects their final decision whether or not to buy  space on your blog

3 – Your reputation as a blogger

If you have a negative reputation as a blogger, that will heavily affect your online business. Stay away from activities that will paint your image black in the industry.  Such activities include things like;

  • Scamming,
  • Recommending fake or poor quality products,
  • Posting crappy contents, not respecting other bloggers,
  • Not respecting community rules,
  • Associating with crime or pornography ( except you are an adult blogger), etc

NB: Here’s how to be an ethical blogger

4 – Your Popularity as a blogger

Are you an active blogger? How popular are you on blogging communities? Do you comment and guest post on other blogs? Are you being interviewed by other bloggers? (Check out my recent interview by Sylviane Nuccio)

The more popular you are in the blogosphere, the higher your chances of getting advertisers. Being popular though, while not being a requirement, it can greatly influence advertisers’ decisions.

How do I become popular?

  • Build a professional blog first!
  • Visit other blogs and comment reasonably regularly
  • Be active on blogging community sites like Kingged, klinkk, blogEngage,bizsugar,etc
  • Share other bloggers’ articles on social media
  • Help bloggers where you can
  • Link to other blogs on your blog posts and tag the blog owners on social media
  • Accept interviews and interview others
  • Publish your own products
  • Etc

NB: I have written a post on how to build a very popular blog in just 90 days. It’s one of the articles I recommend you checkout especially if you are struggling with your blog. Here it is

5 – The beauty of your blog

Oh yes! this is a factor to consider. The theme you use, the speed, the graphics, fonts and all that compose the visual presentation of your blog is important.

However, while a beautiful blog does not guarantee business, a poor and ugly looking site can chase away clients

6 – Social engagement; Comment, social stats,

Earlier on this year (2014), I was approached by a very popular ClickBank vendor to promote his product here on this blog. While chatting with him on skype, I was made to understand that social engagement on my blog was the first point of attraction. The comments (and the quality of comments) on your blog, social stats (likes, plus, tweets, shares) aren’t just decors. They are marketing factors.

A blog with 0 comments, 0 likes, 0 tweets, 0 ,0 and 0 may face difficult times sealing advertisement deals.

You can buy likes, tweets, plus to boost these stats but this will only work against you. Advertisers are not stupid!

NB: You can almost drastically increase engagement on your blog by upgrading to CommentLuv Premium (aff link). It’s one of the reasons for the comments, shares and traffic on must active blogs today.

7 – Social media

Can you prove to advertisers that you are able to fetch them more exposure on social media? As a bonus factor, will you be able to share their sponsored post with 30000 authentic social media followers (on Twitter, Facebook, Google Plus, LinkedIn, etc) The more this is possible, the more you can attract those advertisers.

NB: I wrote this post on 9 ways to leverage social proof and boost your income. A lot of mind blowing tips you will not want to miss. Check it out

8 – Are you only interested in their money?

I have had a private chat with many advertisers and most of them would want to know why I want them to advertise on my blog. I keep telling them I’m interested in giving them targeted exposure. I want their satisfaction first. I know if they get what they want, I’ll get what I want (their money). It’s not the other way round. You must be interested in getting them the results first. Put together a package that guarantees satisfaction. They will come looking for you.

In this guest post on Harleen’s blog, I discussed how to cook an irresistible package that advertisers will find hard to say no. I recommend checking it out.

9 – How long will they keep getting the exposure ?

Advertisers want profit for as long as they are in business. Displaying their banners on your sidebar for 30 days is the traditional time frame but if you can offer them a longer period, that will trigger their interest.

I know it will not be possible to keep those banners on your sidebars for years but you can shift them to post content areas for as long as 1 year or more. This is one of the ways I get my advertisers excited – after hosting the banner on the sidebar for 30 days, I shift them to top left of content area for over 1 year. Go beyond the 30 day limit and attract more business.

10 – How targeted is your community ?

Now I kept this for the last because it’s about the first thing advertisers are interested in before going ahead to validate other factors. If your audience is not targeted, every other point discussed above will be irrelevant.

Before you pitch vendors and product owners for advertising opportunities, be sure your audience is very targeted to their products.

Your ‘Advertise Here’ page

Most blogs that accept advertisement have set up a page where they provide strategic stats and popularity details about their blogs. Now this is a positive step ahead. However, I have seen some pages with fake stats. Advertisers are not stupid!

I recommend constantly updating your Advertise Here page with changes in your stats. Keep it always updated to reflect real stats. You will always be required to justify any proof you show forth.

That’s it!

Do you make money advertising on your blog? What do you think advertisers are looking for? Please share your comments with us in the comment box below.

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Enstine Muki

Certified Cryptocurrency Expert, Problogger and Serial Entrepreneur

Ankit Kumar Singla

I’m using your ways to attract advertisers and it work for me as well but most of the time advertisers don’t seal the deal because of my traffic GEO location.

Any help or recommendation to get more traffic from countries like Canada, UK, US etc will be very much appreciated.

~ Ankit

    Enstine Muki

    Hi Ankit,
    Be active on blogs that get traffic from those areas and create content for readers in those areas. Those are some quick tips to draw free traffic from specific areas

      Ankit Kumar Singla

      Thank you sir. I’m doing commenting on such blogs and getting some results too but not that much.

      I think it will take time. Anyway thanks for your quick tip.


    Hello Enstine,
    Thank for these greatfull points. I think that an important point for blogger is to first elaborate a business plan. Like you said, a marketer is a business man, so we should know where we are going. I wondered if Referall traffic is good for Google?

Nanda Rahmanius

Hi Enstine,

Awesome post as usual!
Again, I learned from you, Enstine πŸ™‚

Indeed, my blog also has some advertisers who advertise on my blog. However, the results are not like you. It could be said, I am still struggling with my blog.

Now I am still trying to find traffic and provide the best for my readers.
Do you think I’m on the right way?
Can you give quick tips for me and my blog?
Well, I want to improve my blog and hope to be like you one day πŸ™‚

Thanks for this awesome article, Enstine.
Nice share!


    Enstine Muki

    Hi Nanda,
    Thanks for your engagement and the beautiful words.
    Improving on your traffic is a mighty step towards generating more income with your blog.

    Another option is to find out from the advertisers you are already working with if they would want to buy more from you. If they say NO, get their reasons

    We can also discuss on skype πŸ˜‰ Do you use it?

      Nanda Rahmanius

      Hi Enstine,

      If you say so, then I will focus on increasing my traffic now. I’ll do what you suggest. You told me to get the reason, then what if the advertiser doesn’t give a reply to us?

      I’m not using skype, Enstine. Skype isn’t popular in my country and it’s difficult for me. I’m sorry πŸ™

      Thanks for the answer, Enstine.
      I really appreciate it πŸ™‚


sharon akinoluwa

Hi Enstine, your post surely shows you have depth in your subject. One truth every business person must embrace is that it takes truth to endure in the business arena. Cutting corners and faking things would only cut short a business. Thanks for your tips.

    Enstine Muki

    Beautiful saying “Cutting corners and faking things would only cut short a business” We must therefore do out best to be authentic to stay in business.

    Do have a splendid weekend Sharon and thanks for being part of this post and reading my blog again


Awesome post.. And you are absolutely right. “Advertisers are not stupid. They are business man”

Traffic, Reputation and engaging community These are the key factors..


    Enstine Muki

    Thanks for the comment Deepanker
    Hope to see you around quite soon πŸ˜‰


Hi Enstine,
Advertisers seek for “value”, “value”, “value”! This is important as no advertiser would want to spend money on a website where he would not be getting value for the money he has invested.

Your ten points are on traffic and its so unfortunate that many bloggers often do these same things that should be avoided. I guess it is important to have a change of tactics after reading this post.

By the way, I am really thrilled by the insights you have shared with regards to reputation and popularity of the blogger, as well as the targeted traffic.

This comment was left in kingged.com – the content syndication and social bookmarking website for Internet marketers where this post was shared.

Sunday – kingged.com contributor


    Enstine Muki

    Thanks for the great comment and for sharing it on kingged for more exposure and traffic. Hope you are having a great weekend


Hi Enstine,

It’s always a pleasure reading your content post, as you are the master baker of anything that deals with making money online.

Facts, results and statistical details are important to have an advertiser approach one’s blog.

Thanks for sharing this helpful post.

    Enstine Muki

    Thanks for the engagement James
    looking at the food themes on your blog, I just grew hungry πŸ˜‰ Are you also a cook?


Great Post Enstine,

All these things really matter when you want some sponsors for the website or blog. They look traffic, engagement, social media influence and all other factors as you mention in this post. The better the things you have, they will pay better amount for your website.
Thank you for sharing this post with us Enstine. .. .. πŸ™‚

    Enstine Muki

    Thanks for the spot on comment Nikhil
    Hope you are getting set for a wonderful weekend


really appreciable article. I just want to know that How can i put advertisers ads on my website. And here i got cleared my doubt regarding advertising. Actually, my blog alexa rank, bounce rate and time spend is good and wants any advertiser to advertise on my site. I want to ask you that How i can do that ?
by the way really a great post with much beneficial information. Thanks a lot for sharing such a great post.

    Enstine Muki

    Hi Nitin,
    Good to see you here and thanks for the comment
    I hope this post clears a lot of things. However, you can still contact me for discussion if you want

    Do have a wonderful day


Very nice tips, My blog is having PR2 but i didn’t get much advertiser, After reading this article , I will implement that in my blog and hope i will get some good Advertiser ..

    Enstine Muki

    Hi Ashish,
    I’m sure you can grow your traffic and get more advertisers πŸ˜‰
    Good luck to you bro

Shalu Sharma

Very well put Enstine. Advertisers are not stupid and they are looking at lots of things like you say. Speed, proper geo-targeted traffic, your social media, statics, popularity and the rest of it. Thank you for reminding us all these things.

    Enstine Muki

    Hey Shalu,
    How are you doing?
    Thanks for visiting and dropping a comment too. I know pro bloggers like you are always very busy so I appreciate you taking some time to stop by

    Do have a wonderful weekend


Indeed everything you said was true
from start to end

The most important thing is from where you get Traffic the most.

    Enstine Muki

    Thanks for the comment πŸ˜‰

Mainak Halder

Hi Enstine,

Great analysis on advertisers and how they choose to advertise on other blogs. Traffic stats is one and one of the most needed things they need to see when advertising on a blog. I have seen many blogs with thousands of Facebook fans but only few are talking about this. Which leads me to conclude that their fans aren’t engaging enough with the content.

So, I think advertisers should also check the “Talking About this” section before advertising.


    Enstine Muki

    Hi Mainak,
    Thanks for your wonderful addition to this post. I love it πŸ˜‰

Karnal Singh

Hi Enstine,
Does having a good quality website improve the quality of advertisers through google adsense also or it is only for direct advertisements by the blogger on hos blog.You have raised importnat points about bounce rate and time spent on the website – i have redesigned my blog recently and i found both of these things have im[roved…

    Enstine Muki

    It depends on what you consider as “quality website”
    If quality means “speed”, then the faster the load time, the better it is for adsense. However, adsense income depends on traffic, keyword and ad spot position.

    Sometimes also, advertisers would want to target your blog if it’s targeted and professional. I however recommend getting your blog to the best of it in terms of themes and content. That will always positively affect income πŸ˜‰

emmanuel ekainu

hi eustine. thanks for the post. my major reason for commenting is this, how to i get traffics form uk, usa and canada?

    Enstine Muki

    Hi Emmanuel,
    Be active on blogs and communities in those areas.
    You can also do targeted Facebook post boosting. However, the simplest method is to visit blogs in those areas and be active on them


      please enlight me a lit bit more. how can i locate those blog. or any alternative to target them using any tool?

Tim Bonner

I’ve had advertising on and off on my blog Enstine but I decided to remove it a few weeks ago.

It kind of distracted people and didn’t really make any money either.

That’s maybe because of my inexperience but for now I’m focussing more on email marketing and getting people onto my list!

    Enstine Muki

    Hey Tim,
    For everything one does, there is an opportunity cost! Like you, if I get less from advertising, I’ll certainly take it off πŸ˜‰

    However, a $250 per month for a banner on my blog is a good deal. I need more of such πŸ˜‰

    Do have a wonderful weekend buddy. You may not know it but I’m always very excited to have you around πŸ˜‰



Another fabulous post my friend! You really nailed it! You offer so many valid points in this particular post. However, I must say if I really had to narrow it down to just a few.
I’d have to say points #’s 4,6 & 7 pretty much say it all for me!

Great job! And it’s a complete pleasure to both study and share your proven expertise!

    Enstine Muki

    Hi Mark,
    Thanks for adding your voice here πŸ˜‰
    I’m always very excited to read your comments bro and thanks for summarizing the article

    I hope you are set for a wonderful weekend ahead of you πŸ˜‰

Tarun Kumar Singh

I have an programming blog. I was almost successful to get one web hosting company as sponsor. In the middle I missed it. The reason I think was I promised more to sales executive.
I was also not getting much traffic at that time. I am working on improvement area like traffic, design and quality content. I like your blog, hope every content you post touches all points.

    Enstine Muki

    Hi Tarun,
    Thanks for your comment πŸ˜‰
    Yes, you need to improve on those areas you’ve mentioned. That way, you can always get advertising business. Do have a lovely weekend



Wonderful post Enstine, Seems like this tips must be implemented to the blogs to get lot of visitors.

Thanks for share

Bhavesh Patel

Wonderful post Enstine, Seems like this tips must be implemented to the blogs to get lot of visitors. Now I am still trying to find traffic and provide the best for my readers.
Do you think I’m on the right way?
Can you give quick tips for me and my blog?
Well, I want to improve my blog and hope to be like you one day. Thanks for sharing this wonderful post wit us.

I. C. Daniel

While many focus to make the most in a short period of time, advertisers are looking for long terms win-win partnership, advertiser happy publisher happy, that’s the way things needs to be, if you getting into black hat techniques and some sort of tricks to fool the system you may end up with a bad online reputation, no partnerships and no money.

PS: the alexa rank means nothing for some advertisers because as you said, with some tricks you can get in top 10k in short time.


Hey, Enstine.
This is really a nice post.

After reading your post, I searched for Your β€˜Advertise Here’ page. I just want to check how it looks like and you managed that, but can’t find a direct link to that.

Where is it??

Darragh McCurragh

Enstine, you write more sensible stuff in one blog post than a lot of guys write in free eBooks with dozens of pages where they only regurgitate stuff they picked up (and barely understood, it seems …) from the Internet. Didn’t know PayPal didn’t work in Cameroon. Thought Africa generally was at the forefront of modern payment solutions, like micropayment with mobile phones etc. (at least, that’s what they tell us in media like the Financial Times …).

Harleena Singh

Hi Enstine,

This is really a great post from you and it kept me glued on till the end. Sorry I’m late here to comment, but I’m glad I came and did not miss this post, and thanks for the link-love to your awesome guest post πŸ™‚

Of course, when it comes to investing money, you can’t let people take you on a ride. If the blogger too is serious about making money on a long term basis, then he or she better provide value, be honest and be creative, like you’re!

I’d never adopt any black hat technique for anything. I believe you can do without, and slow and steady mostly wins the race. You did rise fast, but you did that because of your great valuable content and engagement. I agree that quality engagement solves all your other problems and betters the site stats that can be attractive to the advertisers.

I agree that a blogger’s geo-location and reputation matters a lot. You might not be able to do anything about the former, but you can certainly enhance your reputation and become popular in ways that your suggest.

The formula for success in this era of blogging is content + social + marketing. And the social media is going to change the entire blogging picture.

No matter what, I agree that you’ll get value (money), only if you provide value (right exposure), right?

Thanks for sharing this essential information about how to make your blog a breeding ground for advertisers! Have a nice weekend – don’t we ALL deserve it πŸ™‚


1st time i read any full article i was really intrested from the top to end because was also aiming to lower my alexa rank and getting direct ads but you made it clear its not like that …

Thanks for this Info i will now be more concentrate on My SEO tactics to improve Google Search Engine Traffic and will do as much as internal linking so as to decrease bounce rate also.


Enstine, I was wanting to read this the day it came out but been quite behind. I wanted to check out your own advertise here page but didn’t see it, am I missing something? I like the idea of that. I will have to check some blogs to see samples. It’s something I would like to do, thanks for the reminder of that one. I agree it is not just Alexa only that adverrtisers look at.
I hope you have a wonderful weekend.

    Enstine Muki

    Oh sorry I’m late to reply too πŸ˜‰
    Well, better late than never!

    I have not created the advertise page yet. I’m going with the strategy I shared on aha-now. Banners on my blog are just bonuses for paid posts. I think this pays better. Instead of charging $20 or $50 per space, I’ll prefer to give it as bonus to a client who pays $300 for a review post. That has been working for the past couple of weeks

mvenkat K

sir a little bit late for reading of your great articles, very funny, you are framing the article, in this real fact advertisers are not stupides really, they take every care on spending on advertising, new bloggers think we have earn more money our alexa rank is below 100k, it wrong, and advertisers take all information about our sites and research thoroughly after that they decided to give advertisements to our sites, the real fact you told in your article sir. thank you

    Enstine Muki

    You are not late on this one dear friend πŸ˜‰
    thanks for finally adding your wonderful comment. Hope to see you around again soon

Ravi Kumar

Another great article Sir. As you said, Bounce,comments and social share rate also matter. Just tell me one thing, Is alexa rank helpful for getting advertisers?

Which tools should i use to know about the traffic of any site or blog?

    Enstine Muki

    Yes Ravi! Well, some advertisers want to consider it but it’s not the main factor. They will want to look at your Google Analytics report


Hey Enstine,
Nice post and Yes, Alexa, traffic stats, popularity really attracts advertisers. traffic and the area from where the traffic is coming really plays very important role. The more we close to these factors which you mentioned, it increase the more amount and we can easily earn more amount of money. Thanks for sharing these tips.

    Enstine Muki

    Thanks for adding your voice to this post buddy. Hope to see you around again soon πŸ˜‰


That was pretty cool,thanks for the tips for increasing alexa rank.Last few days i was scratching my head for improving my blog’s alexa rank.Although alexa changed their interface it still looks better ! Installing Alexa toolbar is an important point which should be noticed with this single step you be under 1 lac global rank! Thanks again for sharing this

    Enstine Muki

    Thanks for being part of the conversation Faheen!
    BTW, how are you doing, buddy?


Hi Enstine ..
A big thanks to you for this post. Some bloggers including me getting a good number of pageviews on their blog but still advertisers don’t like to advertise on their blog(as with me).
I am getting a good amount of traffic on my blog but fail to attract any advertiser. I got only a sponsored post till my blogging journey. I hope these amazing tips shared by you would definately help me.
I am working on lowering my blog bounce rate and joining essential blogging communities like klink etc as you mentioned in your post.
Is their any tip regarding bounce rate ? My Blog bounce rate is 80%, which is not a good sign.

Well , Thanks Sir . Keep writing

    Enstine Muki

    Thanks for sharing your experience Utsav πŸ˜‰
    I’m sure following these simple tips will fetch you more results.

    Let’s keep in touch bro. There are better days ahead


Think I have now seen the reasons why my Blog stats just fluctuating
The was a time I was happy with my Alexa rank that falls 700k from 2M within 3 weeks
But there after it just shooting up and down
1M today, 650K tomorrow, another time it might just move to 1.5M
And I have been wondering what might have caused this, but I learned the mistake today because I submitted my Blog to some of this Traffic exchange sites.

But I think I will need to remove my site fast and pronto from those site now, and still believing that after removal my site will start functioning properly again.


    Enstine Muki

    Hey bro,
    Those sites will kill your blog πŸ˜‰

    Kindly go remove it from them asap. It doesn’t work for pro bloggers.

    Thanks for stopping by, and I’m glad this post was useful

Ogunrinola Adam Hiidee

Wow another great post from Enstine, it’s true that advertisers are not fool and I do wonder why some sites keep finding means of improving their ranks in negative ways. I have even seen a site that only have traffic from facebook and bounce rate high as well. He only spend on facebook ads instead of building real traffic which facebook suppose to be like 10-20% of the traffic. YES google tops traffic and am always happy that tops my traffic stats, even if my blog is not yet popular as others I still have the believe that would happen someday with more hardworking.
Thanks Enstine for the great post, I knew some people would learn from this.
Hadharm Hiidee

    Enstine Muki

    Hey Hiidee,
    To the best of my knowledge, FB traffic works great for adsense but you really need huge. But to do well with direct sales, you need consistent traffic from SEO. Yes, most businesses are really interested in that source of traffic πŸ˜‰

    Thanks for being part of the race brother πŸ˜‰


what a great post.I’ve been waiting for insights on how to attract advertisers on my blog and today i learnt a lot about.
Thank you Enstine

    Enstine Muki

    Hey bro,
    Good to see you here and thanks for the contribution πŸ˜‰

    Good luck to you, buddy

sazia kazia

Great information shared. Useful tips to attract advertisers. Thanks for sharing

    Enstine Muki

    Thanks for dropping a comment Sazia πŸ˜‰

Ravi Chahar

Hey Enstine,

There are many blogs which are not earning anything. Few bloggers are there who just write and few are there too who know how to attract people to their blog?

Site stats matter a lot for advertisers. There are many advertising companies, but they all have their conditions.

I agree with your point that it’s worthless to get ads when you don’t have enough traffic. The source of the traffic is also considered.

Thanks for the list.
Have a nice day.

    Enstine Muki

    Thanks for dropping by Ravi πŸ˜‰
    I’m still waiting to get the reply to the mail I sent you πŸ˜‰

      Ravi Chahar

      Hi Enstine,

      I was about to talk related to that. I have been waiting for the mail, but actually I haven’t received it yet.
      May be there is something wrong. I haven’t get it.



Cool post Enstine, I have a decent amount of traffic but it is difficult to get comments even with Comment luv active, or any subscribers. The blog is almost one year old now, however following your articles it did helped here and there.

    Enstine Muki

    Hi Dan,
    Generally, readers in some niches don’t really comment. Also, you’ll have to get your readers to comment by initiating a conversation in your posts. If they don’t, just keep on giving them what they want πŸ˜‰

Inbound Marketing

Awesome Post Enstine.

Yes, it is true that Advertiser will pay you for results, not for show off.

Thanks for sharing Man.

Must say, you are doing a great job.

    Enstine Muki

    Thanks for the ineresting summary πŸ˜‰

    Hope we keep in touch, buddy

Ryan Biddulph

Hi Enstine,

Money desperation masks itself in so many ways. If you’ll just let go, detach a bit and do things from a valuable, helpful space, you can get as much exposure as you want, or, as much as you ever dreamed of, by being super focused on giving and not getting. Fab points here because I have taken this desperate path and still guard against it, and damn it can be painful.

I once felt so desperate to make pennies that I would have accepted any ad opportunity that came down the pike, barring if it was adult in nature. These days I advertise Blogging from Paradise stuff because I am focused on my brand. If something appears to align with BFP I may advertise it but probably not because again, branding is super important to me and to my audience.

I think of my brand like Apple. Not because it’s world famous but because each element on my blog and on my social sites should be 100% aligned with BFP to program my audience to know what to expect.

Thanks for the wake up call Enstine. Rocking post.


    Enstine Muki

    You’ve grown so big in a short while and many of us are being boosted by your growth and success man.

    You are such a well of inspiration so thanks for doing what you are doing. I’m rethinking my strategy based on the latest post I read on your blog. A few things I thought were good, now I know there are mistakes.

    Thanks for being active in my community πŸ˜‰


Honestly, receiving this post in my inbox really make my day because am still thinking of contacting you for more tips on how i can get more traffic to my blog which i just re-diercted from blogspot to custom domain and how to get advertisers to place Ad on my blog aside from the buyers who ordered my fiverr gig on. Reading this post as really giving more ideas and tips to work on my blog.

Expect my mail soon.

Thanks so much for help.

    Enstine Muki

    Hey Tola,
    Thanks for being a loyal subscriber, following up for my newsletter to reading and commenting here πŸ˜‰

    When I got your mail, I checked your blog but I’ll send you a reply in the few days ahead. Meanwhile, try as much as possible to get a professional theme first, maybe from myThemeShop.

    I think that’s a good place to start. Let me know what you think

Monna Ellithorpe

Hi Enstine,

As usual, you share some great information and advice. It is true that we have to be more careful of our reputations online than we did at first. It’s all about personal engagement and back to conversation with people instead of everything automated.

Thanks for sharing all of the great information that you do.

    Enstine Muki

    Hi Monna,
    Thanks for making a point in this comment.
    We cannot automated everything and think to achieve the same success results. People relationships with people (not bots) is most important, after all.

    Do have a wonderful weekend

Kim Willis

Thanks for your great post, Enstine

Lots of good points here

I agree with all of them but agree that number 10 is the most important. There’s no doubt in my mind that targeting is key. I’ve been going through this exercise myself with my new blog. Although the temptation is often to try and be all things to all people, we must be ruthless about closely targeting our audience.

Once we’ve done that it becomes very clear about the type of messages we need to be sending them. And because our messaging is in perfect alignment with the needs and wants of our audience, responsiveness will explode.

And sure, if you want to monetize with advertising you can do it, because you’ll be secure in the knowledge that an aligned advertiser will get a good ROI

Thanks Enstine

    Enstine Muki

    Hey Kim,
    I’m just knowing about your new blog now and I jumped on your list as soon as I found that form. It’s good to know about it πŸ˜‰

    A friend of mind had a blog with 5000+ daily readers. But these were scattered here and there because he writes about almost everything and shares on Facebook

    The bad news is, he never was able to make as little as $10 a month. Once I spoke with him about targeting a specific market, he got his first $200 in two weeks, following my instructions.

    It’s not just about traffic. It’s about relevancy. What’s the point if no one that comes to your blog cares about my product?

    Targeting is key and we can’t go around it!

    thanks for making this day fun, buddy and do have a wonderful weekend

Akaahan Terungwa

Hi Enstine,

To answer your question: No. At the moment, I do not make any money selling ad space directly to advertisers…I monetize with a plethora of other options though.

However, I remember when I hit the popular 100k Alexa mark…I was ecstatic and imagined that advertisers would start courting my blog instantly…I was wrong! Of all the days I stayed in that 100k mark, I only made a sad $30 to review a product! That was when I began thinking of other monetization avenues like selling my own products and affiliate marketing.

These tips of yours have inspired me to create an ‘advertise here’ page once again…I’ll think things through and when next you land on NTP and see the page right on my primary menu, know that it was you who inspired it πŸ™‚

Enjoy the day!

Akaahan Terungwa

    Enstine Muki

    That’s an awesome comment bro and thanks for being part of the conversation.

    A lot of people tell us to get down the stairs to alexa below 100k but we are not told there is still much work there. Well, maybe in the past, it used to really help generate more earnings but that has changed.

    I think selling your own product is the best way to get going online. congratulations on your new product, man.

    An yes, I’ll be on NTP to see the new page πŸ˜‰ So good to hear you got inspired from here. Do have a wonderful weekend man.


Advertisers are not really stupid. I believe good alexa rank still work with good traffic and good blog reputation. No wonder today so many blogs with high volume of content yet advertisers don’t patronize them all because of their crappy content.

    Enstine Muki

    Hi Mazino,
    That’s right. If your Alexa stats can be justified, that will fetch some income. For those who do fake, it absolutely won’t work because they have no supporting factors.

    thanks for stopping here and do have a wonderful weekend


Hi Enstine,

Yes, definitely i agree with all of your points. I also notice some bloggers try to fool advertisers by doing black hat activities on their blog. You explained in this article clearly that they ( advertisers ) are also claver businessmen. Obviously, they are serious businessman! They look deeply before advertising on any site.

Anyway, honestly i learned something new from this blog post.

Thanks a lot dear Enstine bro!

Happy blogging.

    Enstine Muki

    Thanks bro and I’m glad you learned something new
    There are better days ahead so let’s keep giving πŸ˜‰

Aderemi Dare

Hi enstine,

Since I just started my blog months ago, I do not have the rush to start making money cause right now I am focusing on writing unique content and building my subscriber’s list.

Although, I cannot deny the fact that I actually got into blog solely because of money but I am building a business right now.

I agree with all your point and without this proven facts readily available on every blogs, bloggers will not only lose advertisers but also traffic.

Thanks for this wonderful post, though I really comment here late.

    Enstine Muki

    Your approach is good bro. Take the necessary time to build your community and earn trust from your readers. they will help you make the money.

    I’ll check your blog again now so do have a wonderful weekend

Sherman Smith

Hey Enstine,

Advertisers didn’t get to where they are by being a fool and none of us bloggers should be trying to fool them either. This is a great reference post to make sure that we’really doing things right to attract advertisers. It’s all about what type of traffic, how engaged they are with you and your content, and how much of this engagement you get each time you publish your posts.

Thanks for the share Enstine! Have a great weekend!

    Enstine Muki

    Hey Sherman,
    The sad thing is that some bloggers and trying to game figures in order to make a quick buck online. They can make some money but that won’t be long.

    I think we should work towards building a solid and sustainable source of earnings through out blog and that comes with hard work and smartness.

    Thanks for stopping by, buddy and do have a wonderful weekend


Nice post…i really enjoyed reading this and learning at the same time. Thanks bro for this cus its very informative.

Kurt Kummerer

Hey Enstine,

I agree with all of your points. To your point # 10 is the most important as far as I am concerned too.

You need to make sure there is a fit between the advertiser’s product and your audience. If not it can have consequences such as turning off your audience from visiting your blog as frequently, thus making it harder for you to attract the ideal advertisers.

Also, from a business stand point quality traffic is better than quantity from an ROI standpoint. If you have quality traffic you should be able to attract an advertiser.

I like the packages you described. Smart move my friend. I can see why they work so well.



Hi Enstine

You are right. Advertisers ain’t that stupid. No one puts his money just for show but to do business.

You have listed so much factors that are so important to advertisers. The sum of it all is that they are looking for a niche blog that has so much quality.

Thanks for sharing this awesome post. Take Care.

Anja Skrba

Hey Enstine,

Just wanted to drop by and say hi since it’s been a while πŸ™‚
Oh, and yes of course, I must agree with your advice – constant update of your page with ads is a must if you’re having long term plans with your blog!

I wish you a pleasant weekend!



Hi Enstine,

I totally agree with you that most of the bloggers think that if they are maintaining good Alexa rank though fake ways then the money making doors are open and online advertisers take interest in his/her websites . But you have shared with us such a fantastic and detail post and the significant points which attracts Online advertisers in this scenario.

Keep sharing



David Merrill 101

This is very insightful, Enstine.

I’m really pretty bad at tracking my stats the way you’ve shown here, so I’m happy to learn a thing or two from you, as I always do.

I guess part of the reason I don’t track my stats in the ways you’ve shown is that I don’t seek advertisers or even ranking for that matter. My blogging is specifically for my core following and new folks that I target with my products and promo campaigns.

You alluded to the fact, though, that numbers only matter if you’re getting sincere engagement and social proof on your blog. As you say, “advertisers are not stupid.” They know that these factors are really more important than static numbers that can easily be disassociated from your blog’s real appeal and influence in your niche.

Your blog is an invaluable asset in your niche, with a high authority appeal and popularity. These are the factors that advertisers want the most, and I’m sure your blog is highly sought target asset fro them.

Thanks for yet another profound and detailed analysis of marketing strategy, Enstine.

It’s always a pleasure.

    Enstine Muki

    Hey David,
    I have been away from my blog for over 1 week now. Just coming back and seeing your comment is a huge dose of excitement. Thanks for adding a very useful comment to this post.

    As one of your repeat readers, I know your blog too well and can confirm that advertising on it is not one of your priorities. While you do feed us ‘old readers’ with exciting info, I like that you cater for new readers impressively.

    Keep doing that and you have us forever πŸ˜‰

    Do have a wonderful week, buddy

Nicole Pary

Hey Enstine,
Different kinds of views of advertises, but one of the best profit to come traffic on that website, most of the points are important and impressive for us, thanks for sharing and nice article.

Justin Philip

Hi Enstine,

Each points you mentioned are truly knowledgeable to understand and make it possible. Well said that advertisers are not fools indeed, even if we as bloggers try to guest post on other blogs, we do check these points just for a post. Then for advertisers its very much true for their business. No body would indeed shell money where visitors don’t convert. So advertisers do check all these points you mentioned. Thanks for such great insight.
Have a nice day

    Enstine Muki

    That’s correct Justin πŸ˜‰
    You won’t want to waste time, create a killer post just to submit to a blog that is dead, or with fake figures.

    I appreciate you stopping by today to add value to this post. Do have a wonderful week, buddy

Areesha Noor

Hi Enstine Muki,

You are 100% right,
Advertiser are not stupid, If we want attract advertiser then we will follow all these things that you mention here. Suppose you have lots of visitor from search engine because of black hat seo but they not stay on your blog more than 5 sec then you fail to achieve your goal. It’s mean your bounce rate is so important to make money.

Are you agree with me Enstine sir?

Areesha Noor!


Hi Enstine,

Thanks for this awesome post! I learned a lot from the article. You’re absolutely right when you said “the more natural search traffic, the more a site gets discovered and that means a better chance for advertisers to sell…” I’ll focus more on driving organic traffic to my site on how to make money online which is doing great locally.


eMoneyNigeria’s recent post… https://www.nairaoffers.tk/2015/01/make-money-online-fast.html


thank you so much for this helpful information, I just started blogging 4 months now and I enjoyed it a lot, I kept reading successful bloggers like yours to gain more knowledge, it helps me to prepare for upcoming positive changes in times to come.

I keep it noted.


I love the part when you say ”advertisers spend money to make money”‘ that’s true, so I think as a new blogger we most all invest in our own business to mak money instead of finding cheated ways to make money I think that if we do it the right way we won’t have anything to worry about, and the come out of doing it the right way can be very rewarding, thanks for this information Enstine Muki.


Hi Enstine,Awesome post as usual!Again, I learned from you, Enstine Thank for these greatfull points.Download Latest GB Whatsapp Version 5.90

Siddhant Satija

Hi Enstine, Yes i full agree with you, Even i have had some advertisers who layed stress on Alexa rank patterns for doing business.

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