In a hyperconnected world, businesses live and die by their online presence.
Local businesses, licensed professionals, freelancers, online entrepreneurs — everyone needs to develop their own website in order to stay relevant and competitive.
While building a website nowadays is easier than ever, some people aren’t exactly well-versed in the digital marketing sphere. The same can be said for self-proclaimed “freelance web designers” who heavily depend on templates and themes to get the job done.
As a result, most websites fail to garner an audience, generate sales, or do anything remotely beneficial to the company that owns them.