Owen Baker

Author Archives: Owen Baker

Owen Baker is a content marketer for Voila Norbert, an online email verification tool. He’s spent over a decade in online marketing. He enjoys sharing his knowledge of content marketing across a range of websites.

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10 Tips on How to Hire After the COVID-19 Crisis

The Coronavirus (COVID-19) pandemic has had a huge impact on the way we work. As governments worldwide urge people to stay at home to curb the spread of the virus, working from home has become the new normal across many industries. With the crisis ongoing and no end in sight, it remains unclear how long workers will have to wait before they can physically return to their workplaces.

What is clear at this stage is that leaders will have to seriously consider not just how businesses can recover, but the possibility of a completely changed workplace landscape post-COVID. This means that, starting now, they should plan and prepare for this reality. This includes exploring alternative strategies to managing their workforce and hiring new employees. Continue reading

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How to Pick the Right Backlinks for Your Content Marketing Campaign

backlink choice

You’re probably aware that backlinks are the bedrock of good SEO. Assuming your content marketing is halfway decent, the more quality backlinks you get, the higher your page will rank on Google. That means more traffic, and ultimately more money.

But you might still be in the dark about what makes a backlink good or bad.

Today we’ll cover just that. We’ll discuss how to identify which sites to guest post on, including how to use different metrics to determine their quality. We’ll also look at how you can identify websites which you’re better off avoiding. Continue reading