Owen Baker

Author Archives: Owen Baker

Owen Baker is a content marketer for Voila Norbert, an online email verification tool. He’s spent over a decade in online marketing. He enjoys sharing his knowledge of content marketing across a range of websites.

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How to Pick the Right Backlinks for Your Content Marketing Campaign

You’re probably aware that backlinks are the bedrock of good SEO. Assuming your content marketing is halfway decent, the more quality backlinks you get, the higher your page will rank on Google. That means more traffic, and ultimately more money.

But you might still be in the dark about what makes a backlink good or bad.

Today we’ll cover just that. We’ll discuss how to identify which sites to guest post on, including how to use different metrics to determine their quality. We’ll also look at how you can identify websites which you’re better off avoiding.