Email marketing has long been dominated by a few select players who entered the industry in the late 90s. For a new player to make a mark and establish itself takes time, effort, and fortitude.
As such, it has taken SendPulse and ConvertKit considerable amount of work to reach a position where they can challenge big players such as AWeber, Mailchimp, Constant Contact, and GetResponse.
ConvertKit is a powerful email marketing software that is often compared with premium inbound products such as Infusionsoft because of the advanced email automation functionalities it offers. Compared to other email marketing tools out there, ConvertKit does a few fundamental things such as list management and automation a little differently. It spices things up by giving advanced segmentation and automation options to users.