20 tools to effortlessly manage your Content Marketing (SEO, PPC, SM)

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I know you want to succeed online and you need the right set  of tools.

And you are facing different problems:

  1. You don’t even know the tools you need.
  2. These tools are too expensive.
  3. The tools are scattered on different platforms, meaning you have to deal with different login and security difficulties.

Creating an online business is one thing and many end at this point.  It’s a beautiful thing to come up with a thriving business idea, setup an attractive website, tell your friends about it and start sharing on social media.

But trust me failure will soon come visiting if you don’t connect the right tools to your startup to keep fueling it with the required energy.

Your problems:

1 – You don’t know the tools you need:
Don’t worry. We have that sorted out in this post with more than 18 top tools put together by SEMrush.

2 – These tools are too expensive:
That was in the past. You won’t hurt your wallet anymore with SEMrush

3 – They are scattered on different platforms:
Tools are everywhere but in this post, you don’t need to connect to isolated platforms to run your business. All your campaigns will be managed by you and your team in one single place.

20 Tools to manage your SEO, PPC, Social Media & Content Marketing with SEMrush

Table of Content

1) Competitor Analysis2) Keyword research and analysis3) Keyword Difficulty Tool4) Site Audit
5) Social Media Tracker6) Position Tracking7) On Page SEO Checker8) Social Media Poster
9) Brand Monitoring10) Backlink Audit11) Link Building12) PPC Keyword Tool
13) Ad Builder14) Content analyzer15) Organic Traffic Insight16) Topic Research
17) SEO Writing Assistant (SWA)18) SEO Content Template19) Lead generation20) Listing Management

SEMrush has been massively presented as an SEO keyword and competition tool which is correct. But this tool goes beyond and offers you a lot more to help your online marketing activities.

SEMrush is one of the best online marketing tools needed by businesses of all sizes: from keyword research, domain and competitor analysis cutting through site SEO friendliness checks, link building to  content generation ideas, PPC to social media marketing, etc.

Take a look at SEMrush

SEMrush for Keyword and competitor analysis

SEMrush is a huge collection of Online Marketing tools. With the team constantly tweaking and adding new tools, you won’t be wrong (just like over 3000,000+ users can’t be wrong) giving the platform a try.

Now, there are over 20 different tools developed and optimized to help you in different areas of online marketing. In this post, we are going to be looking at 20 of these tools and how exactly they can boost your business and raise profit.

Let’s begin looking at these tools:

Tool #1 – Competitor Analysis

Your success online depends on the weaknesses of your competitors. As a matter of fact, there is no area where you won’t face someone striving to be ahead of you.

But how do you deal with them?

This tool helps you get insight into their strengths and weaknesses.

Go to Domain Analytics -> Overview and enter the domain name of your competitor:

competitor analysis

What specifically about your competitors do you want?

  • Backlink sources
  • Organic Keywords strength
  • Paid keywords
  • Referring domains
  • Anchor phrases
  • Indexed pages
  • Etc

competitor analytics report

There is ton of information to help you get a glimpse of or completely understand your competitors’ strong and weak points. [ Top ⇑ ]

Tool #2 – Keyword research and analysis

Keywords are the ruling forces of the Internet search. It’s mainly how information is found. To succeed online, you need a strong keyword strategy.

SEMRrush allows you to pull out a list of keywords from your competitors or generate a list of related keywords from a seed keyword.

There are five main things to underline when doing keyword research:

  1. Search volume
  2. Keyword Competition
  3. Keyword difficulty.
  4. Trend (sustainability)
  5. CPC (knowing about its profitability)

Low competition and difficulty generally point to an easy-to-rank-for keyword. SEMrush is an excellent keyword research tool capable of completely changing your keyword strategy. With these matrices, you will be armed with what’s necessary to create high ranking content and boost your search ranking.

keyword tool details[ Top ⇑ ]

 

Tool #3 – Keyword Difficulty Tool

You should not just target a keyword without knowing the strength of the fight you want to put up against your competitors.

The Keyword Difficulty Tool analyses and gives and estimate (in percentage) on how difficult it would be to seize your competitor’s position on Search Engine Result page.

SEMrush’s KD tool is simple to use and leaves you with no extra work.

Just open the tool and type in your keyword:

keyword difficulty tool[ Top ⇑ ]

Tool #4 – Site Audit

This is a website health checker that detects issues related to crawlability, content, links and coding. These are all factors that affect your natural visibility.

A site with poor health indicates a broken business. There is no way you can be fully ascertain of your site health without the use of a proper tool.

SEMrush’s Site Auditing tool is a complex piece of instrument capable of helping you completely regain your website health.

site audit

Here is more information about Site Audit
[ Top ⇑ ]

Tool #5 – Social Media Tracker

This SEMrush online marketing tool will let you track social audience, activity and engagement of you and your competitors in Facebook, Twitter, Google+, Instagram and YouTube.semrush social media tracker

We have Social Media Trackers out there charging mighty fees to offer you a fraction of what you get from SEMrush. [ Top ⇑ ]

Tool #6 – Position Tracking

This tool allows you to get daily updates on your site position in Google’s top 100 organic and paid search results. It’s crucial to monitor your SERP position so as to maintain and improve your leadership rule.

search SERP tracker

I have personally come across tons of search position trackers some of them costing your leg. What’s particularly interesting here. [ Top ⇑ ]

Tool #7 – On Page SEO Checker

This tool offers a complete and structured list of things you can do to improve the search engine optimization for select pages of your website.

The onpage SEO checker checks for:

  • keyword cannibalization (read this)
  • keyword stuffing
  • Page content
  • Video content optimization
  • Keyword Semantics (See this on Semantic SEO )
  • Backlinks
  • Technical Issues
  • User Experience
  • Etc

It makes recommendations that can end up boosting your traffic by over 1000%

More about On Page SEO Checker here!
[ Top ⇑ ]

Tool #8 –  Social Media Poster

This tool allows you to publish and schedule posts across major social networks, save time on social managing, analyze your content performance and more!

You know as well as I do that there are tons of social media posting tools online. But we want to be able to get everything together at the the price of one.

SEMrush SMP tool gives you the flexibility to connect different social media accounts and scheduled content to be buffered with time.

social media poster[ Top ⇑ ]

Tool #9 – Brand Monitoring

With this tool, you can easily track all mentions of your and your competitors’ brand allover the web and social media.

You will be able to keep track of online mentions and customer reviews of your and your competitors’ brand name, product or service. This opens new content distribution channels and allows you to market your brand to a wider audience. [ Top ⇑ ]

Tool #10 – Backlink Audit

We all need those backlinks but not all links are healthy. Some are quite toxic and can lead to serious consequences with Google and other Search Engines.

This tool helps discover and disavow damaging backlinks which can lead to penalties by search engines.

Don’t mess around with your SEO. You have to constantly check for bad links and get rid of them and this is just the tool you need in your arsenal. [ Top ⇑ ]

Tool #11 – Link Building

To build more backlinks, all you need is a good out reach strategy. But it could be difficult to find related websites to contact for a back link opportunity.

SEMrush Link Building tool, from a seed keyword will browse the net and give you a long list of related website and a proven outreach strategy.

The tool analyzes who links to your competitors and helps you get links from the most powerful site sources. This way you can get a stronger backlink profile.

link building tool[ Top ⇑ ]

Tool #12 – PPC Keyword Tool

The success of any PPC campaign begins with the choice of your keywords.

There is a lot I can say here but let’s be concerned with what SEMrush PPC Keyword tool can do. Simply, it helps you create these keywords and manage campaigns easily.

If you are running pay per click campaigns, you will need this tool to help with advanced keywords suggestions based on your competitors’ successes and an efficient way to manage your campaigns.

Moe about PPC Keyword Tool here
[ Top ⇑ ]

Tool #13 – Ad Builder

Getting keywords for your campaigns is just a step. The next thing will be to build compelling ad text and that’s where this tool comes in. [ Top ⇑ ]

Tool #14 – Content analyzer

Do you create content? Do you think it’s enough to create and publish on your blog or guest blogs?

It isn’t!

This tool allows you to audit your domain content and track your guest posts to pinpoint high-exposure content.

Content analyzer measures the performance of your digital content, both on and off your site by analyzing backlinks, keyword rankings, social shares and even Google Analytics data like sessions and bounce rate.

The tool has two main functions:

  1. Auditing your own website content’s engagement (Content Audit)
  2. measuring the reach of your off-site content (Post Tracking)
[ Top ⇑ ]

Tool #15 – Organic Traffic Insight

One of the annoying things with Google Analytics (GA) is the Not-Provided keyword. However, this tool unlocks access to those hidden keywords by connecting to your GA and Google Search Console. [ Top ⇑ ]

Tool #16 – Topic Research

This is an excellent tool that helps you create killing content for your content marketing business. First, Enter a topic you’d like to craft your content around. The tool will generate tons of information and ideas regarding this topic.

This will be presented in the form of:

  • headlines,
  • questions,
  • related topics

Then use the ideas to create powerful content that resonates with your audience

content ideas

For bloggers and content editors, this is a perfect tool to constantly defeat content production roadblocks with a click of the mouse. [ Top ⇑ ]

Tool #17 – SEO Writing Assistant (SWA)

This is one tool you are always going to need if you want your SEO activities to spit out incredible results.

Beside checking the SEO potential (keyword stuffing, word count and other basic On Page SEO factors) like many other tools out there, SWA moves a step forward to authenticating the originality (using the plagiarism checking option) of your articles in real time.

If you outsource content writing or perhaps accept guest content on your website, this will be a handy tool to validate the originality of the any text content before publication.

SEMrush’s SEO Writing Assistant is available as:

  1. Add-on for Google Docs on Google Chrome, Firefox, Safari and Edge browsers
  2. WordPress plugin
See More About This Tool Here!
[ Top ⇑ ]

Tool #18 – SEO Content Template

This is the right tool to create well-crafted SEO friendly content that keeps your competitor behind you. It will analyse your competitor’s content and give you ideas to create better content.

Here is what happens:

  1. You enter the keyword you want to optimize for
  2. The tool will analyze content of top 10 Google entries for that keyword
  3. Then you will receive recommendations on how to do better.

seo content template

SEO Content Template smart tool gives suggestion on semantically related words, backlinks, readability and text length. It scans into more details what your page #1 competitors have done and looks at areas you can defeat them. [ Top ⇑ ]

Tool #19 – Lead generation

SEMrush with this tool gives you an opportunity to generate leads and offer SEO services to your community.

If you are an SEO agency or consultant, you should give a serious consideration to this option. It works in a very smart way, giving you a custom widget to place on your website in order to collect email addresses from website visitors.

In list building, you’ll often have to give something for free to your readers in other to collect their addresses. The Lead Generation tool has a massively seductive offer for your readers.

It will connect to the Site Audit tool, generate a 25 page website audit report  as the signup bait.  Basically, your readers will have to submit their domain names and some basic data to have their site audited for free.

Lead Generation Tool

See More About This Tool Here!
[ Top ⇑ ]

Tool #20 – Listing Management

If you are located in the United States, this is a pretty nice tool for your business expansion.

Listing Management semrush

  1. First, you will need to provide some basic information about your business (name, address and phone number)
  2. Then run the tool to see how your business appears on Google, Yelp, Facebook, and dozens of other maps, apps, search engines, and directories.
  3. Now, you can choose to have your business added to more of these directories, apps, maps.
[ Top ⇑ ]

And how much much to do you spend for all these tools?

The simple indisputable truth is you need these tools to see the kind of results you want and to maintain those enviable results.

But going for these tools individually, on different platforms from different provider will certainly be a big threat to your wallet.

I therefore find SEMrush prices exceptionally attractive for all they put together in these packages.

semrush price

Here are the prices

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Enstine Muki
 

Certified Cryptocurrency Expert, Problogger and Serial Entrepreneur

Ryan Biddulph

What a rich list of tools Enstine. A few solid tools can really get your SEO game in order. One area where the right tools make a massive difference, doing serious leg work for bloggers.

    Enstine Muki

    Hey man,
    Lots of tools out there but few really deliver. SEMrush makes a huge difference putting a massive collection together.

    Kudos to these guys

Nikola Roza

What a great guide to SEMRush Enstine.
I knew of this tool for a long time now, but never realized it’s so packed with features.

I have a personal list of tools I want to use to improve my business, and guess which tool is next in line for buying?

Hint- It starts with S:)

    Enstine Muki

    That’s going to be SEMrush lol

    Good luck to you on that tool man. It’s huge

James McAllister

Hi Enstine!

I love SEMrush and have been using it for years now. As you point out, there’s a lot to it and even those who are long-time customers probably aren’t utilizing everything it has to offer.

The on-page SEO tool has been great at delivering results on its own, and I’ve really liked the keyword semantics feature in particular. I have one of my assistants go through articles and update them using this tool and it seems to have really helped.

Thanks for sharing more about SEMrush, I really believe more people should be using it!

– James McAllister

    Enstine Muki

    Hi James,
    Good to see you here this weekend and thanks for the beautiful comment.
    Yes I believe doing some corrective Semantic SEO would result in boosting search rankings. I have experienced that as well so make good use of that tool 😉

    BTW how is going your way?

      James McAllister

      Things have been going well, since I’ve been away I launched 2 eCommerce brands which have gone to do over $1 million USD in sales, and have built a factory in my hometown. Most of my time is still spent there which is always a rollercoaster of excitement, but missed my blogging ventures too much to stay away any longer.

      Would love to catch up, it’s quite late here where I’m at but I’ll be sending you an email within the next few days because I’d love to know more about what you’ve been up to.

    Enstine Muki

    Oh sweet to hear about your eCom business and offline successes bro.
    I was away from blogging too into Cryptocurrency but the market is currently suffering from a huge pool of blood 😉

    It’s 8:30 am here and we are just beginning the day this Saturday.

    Ayaa! I look forward to the mail man and do have a splendid weekend

Lawrence

Hello Enstine

This is a great article that has opened my eyes to some nitty-gritty of SEO that has eluded me in the past.
With this SEMRush step by step guide, have been able to gain little ranking for my blog.
Definitely, I will do more analysis and work to improve my blog ranking with your tips.

Thanks

Anil Agarwal

Hi Enstine, excellent resource about SEMrush. It’s really in-depth and highly informative.

We’ve been using SEMrush for more than 3 years now and it’s also one of the best tools that’s generating great income from affiliate sales – so I’d say it’s the perfect SEO tool for anyone who wants to grow their search traffic and sales.

The 3 major features I love about SEMrush are;
-Keyword research (you can easily find a ton of profitable yet low competitive keywords)
-Competitor research (SEMrush is known for this feature and it offers extensive tools to spy on your competitors)
-Site audits (this is the one feature that can help you with all the technical and SEO related issues where you can find and fix your site issues to bring more traffic)

Apart from the above, SEMrush also offers a ton of other features which you’ve mentioned. All in all, great tool which is worth every single penny you pay for.

    Enstine Muki

    Hey Anil,
    Thanks for showing up and dropping a comment bro.
    This seems to be the leading SEO and online marketing tool today. I have used a couple of them but to be quite frank, this is the master.

    Congratulations on the affiliate earnings bro

Nirav Dave

An excellent resource for newbie bloggers. I have used this tool for link building purposes and it has really helped me obtained some good amount to backlinks from high-authority websites. Thank you so much Enstine for sharing this!

Ankit Main

Hey Enstine,
You’ve written one of the best article showing almost every module of SEMrush. For bloggers and SEO practitioners, it’s a must-have tool. Although I don’t rely much on SEO tools, I can say SEMrush keyword magic tool is one of the best keyword explorers.
What’s your experience with its backlink module? Should we choose Ahrefs or SEMrush?

    Enstine Muki

    Hey Ankit,
    I haven’t exploited ahref to any reasonable details. But I think they are basically functioning on the same principles. SEMrush is way ahead though 😉

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