An effective blogging strategy is all about driving meaningful engagement between your brand and your target audience. You need to produce high-quality, compelling content that resonates with your target audience, disseminate that content efficiently and effectively, and cultivate a group of loyal content consumers that want to keep coming back for more.
Of course, all of this is easier said than done. But the good news is that there are tools out there that can help to make the entire blogging process easier. Here are 20 great web services that will help you to run a better blog this year.
I simply can’t stress enough how important it is to host your blog with a good web host. What makes a good web host?
The key is a host that provides fast loading time and an impeccable uptime record.
Keep in mind that uptime is absolutely essential, as you need your readers to be able to access the content on your blog 24/7. After all, if potential customers go to visit your blog only to find that it is down, they could very well take their readership (and their business) elsewhere.
In addition, speed is becoming increasingly important in terms of SEO. Google has been using site speed as a critical ranking factor since 2010. A faster blog host means a faster blog, which translates into higher Google rankings.