SendinBlue vs MailChimp ~ Top Email Marketing Platforms!

In today’s SendinBlue vs MailChimp post, we are looking atΒ two interesting email marketing platforms you can use to boost your online business. We also shall be laying more emphasis on how SendinBlue beats out MailChimp on a couple of points.

I know most of us use MailChimp because of the free 2000 contact offer but as your business grows, you’ll begin gnashing your teeth. They charge a whooping $50 per month for 5000 email sent while SendinBlue is keeping that as low as $7.47. This is surely a solution that caters for growing small businesses.

As you read futher, you are going to discover more features in SendinBlue that make it a perfect tool for your email marketing campaigns

SendinBlue vs MailChimp

I know price is not everything that counts so let’s look at some more reasons why you should jump on SendinBlue, the most recommended alternates to MailChimp.

SendinBlue vs MailChimp: Internet Marketing & Affiliate links in mails

If you are an Internet Marketer,affiliate marketer or network marketer, then mailchimp may not be for you. They may get your account frozen and contacts lost.

I read from their blog that they don’t kick against accounts that insert affiliate links in their mails. However practically, a lot of affiliates have gone through tough times with them. They should be having a filtering system that gets over-strict with links in outgoing mails.

I’m one in favor of measures to insure inbox delivery but if yours triggers a negative feedback, it should be reviewed.

Free Plan

While MailChimp has this option with 2000 contact limit and no autoresponder facility, SendinBlue makes a little difference with 9000 free mails per month (300 daily limit), and autoresponder facilities.

Autoresponders are essential in Email marketing. Beside the once off campaigns, you should be able to schedule mails that are triggered to subscribers following a certain group of conditions or actions. If you are using MailChimp free, you agree with me that this is not a possibility. You will certainly need to check out SendinBlue, the new alternative.

SMS campaigns

The world is really shifting to the mobile perspective. SendinBlue is conscious of this and therefore has taken steps to jump ahead of its competitors given you the possibility to send text messages to subscribers’ mobile phones to hundreds of destinations and mobile carriers all around the world

What’s more exciting are the features of the SMS tool. You are able to customize the sender ID, know the status of sent SMSs, send long messages over 160 characters, etc. Building the SMS facility into their system makes SendinBlue a perfect alternative to MailChimp.

Whitelabel Solution

SendinBlue gives everyone the possibility of starting their own business with the reseller packages. I have come across a couple of Autoresponders but non has extended to this level in the industry.

With the SendinBlue reseller plans, you have logo & URLs Personalization. You choose your prices and make it a complete business. You have all the facilities of a professional Email Marketing platform, including internalization.

Plugin WordPress

This is one very attractive tool with SendinBlue that solves a critical issue with all shared hosting servers. As a matter of fact, your host is placing a limit on the number of mails your domain can send out per hour.Β  This is for technical reasons and I perfectly understand their action.

SendinBlue will connect your WordPress blog to their robust SMTP server, enabling you to send unlimited mails from your blog.

I have published a plugin that helps you send a customized Thank You mail to your commentators. The problem I had with this has been this server limit.

While, this Sendinblue plugin is a quick solution, in the upcoming version of MyCommentAuthors, users should be able to connect to their SendinBlue SMTP account and send unlimited number of mails to their commentators (Spamming not allowed)

Why is SendinBlue the perfect MailChimp Alternative?

Mailchimp is a great email marketing tool I have to admit. But there is always something better in the industry.

SendinBlue has over 95% of mailchimp features. In addition, you have extra features and tools that can take your marketing exercise to a whole new level. Why limit yourself on platform A when you can get more on platform B?

SendinBlue is a complete Email Marketing Platform

SendinBlue vs MailChimp

I went through the list of SendinBlue features and can confirm the availability of excellent and professional features required in a complete email marketing software. Here are some of the features you’ll find;

  • Autoresponders
  • Webform wizards
  • Tracking and Statistics
  • Geolocation of openers and clickers
  • Professional HTML themes with an HTML Editor
  • Drag&Drop images
  • Integration with Google Analytics
  • Segmentation of Contacts
  • Dedicated IP
  • Etc

Still want to see how SendinBlue is the new MailChimp alternative? Click here for more

Are you building a list? Are you using MailChimp? Please share your experiences with me in the comment box below.

Don’t forget to give SendinBlue a try. Create your free account.Β No risk, no credit card required. Cancel your subscription at any time.

34 thoughts on “SendinBlue vs MailChimp ~ Top Email Marketing Platforms!”

  1. Good comparision Enstine.. There are also email marketing platforms now that offer various SMTPs under one roof; which also need to be discussed in such conversations. EasySendy Pro offers the use of various SMTP like SparkPost, Amazon SES, MailGun, LeaderSend, ElasticEmail, SendGrid and Dyn.. These as you know ease email deliveries to a great extent and at a pay-per-use basis. Everyone can read more about it at Eager to read more from you. Thanks, Nathan

  2. Thanks for this update.I really enjoyed it but i am presently having some stress with SendinBlue.Their verification process takes too long a time and they ask a lot of questions about almost everything you want to do.
    I opened an account with them and i was told that i had to purchase a dedicated IP before they could allow me to use their platform.

    Has anyone here used or ,is currently using sendinblue?Did you also buy the IP stuff before you started?
    I need opinions please and i also need to know how to go about it BECAUSE I love the platform and the reviews have been fine.

  3. Nice comparision. But there are lot new players in the market, and is always nice to explore alternatives. I have used both.. But now with a new player called EasySendy Pro.. They are an email marketing platform with versatile options like using various SMTP relay service providers so that you ensure all of your subscriber lists and segments will find a compatible way to reach the viewers. Few of their relay providers are Amazon SES, Mandrill, Mailgun, Sendgrid etc. Easy Sendy Pro also lets me send targeted emails for a few niche sections in my fashion industry, by micro segmenting my subscribers. And to ensure my emails are opening they have this cool thing called Re-engagment to gently motivate my prospects to open and read my mails. They have free plans to start with to try out campaigns plus Test campaigns and email templates to check spam scores. Their least price starts with unbelievably just $19 a month with 10k subscribers to whom we can send 5 emails per second and 2 delivery servers to choose from. Happy. Nathan πŸ™‚

  4. This is really a worthy alternative and the most interesting part is the pricing. SendinBlue is relatively cheaper and one i can’t wait to try and recommend. Thanks for sharing

  5. I was always planning to be an affiliate marketer after blogging but the only email marketing system i was familiar with was Mailchimp, and due to its whooping $50 price per month, i kept myself away from it. But now as you have introduced us with SendinBlue i’ve totally changed my plans and i’m gonna surely try my hands on this. The best thing about Sendinblue aprat from its low price is its number of features that MailChimp lacks out.

  6. Marketing needs tons of efforts… Email marketing is really profitable. lot of people wanted this review as many of them were not happy with Mail chimp.
    Thanks for providing a nice detailed review…

  7. This is coming at a time am thinking of doing away with getresponse; I want something more affordable and flexible.

    Am not using MailChimp, but will see how SendingBlue would fits in to my current marketing plan.

    Thanks Enstine, as usual.

  8. Hi Enstine,

    I had used MailChimp and it is nice, but as they don’t have the auto-responder facility, it made many things difficult. SendinBlue seems very good, I need to take your word. Since there is no risk, I will definitely sign for it and check out it’s features live.

    Sure, MC is indeed a nice email marketing service, but you said it right, SendinBlue is a better alternative. As it has the similar features, it is going to go a long way.

    Thanks for sharing this beautiful review post. Loved it man. Keep rocking. πŸ™‚

  9. Hi Enstine,

    Thanks for introducing us to an alternative email marketing program. I had not heard of SendinBlue before.

    I have a free account with MailChimp but (as you point out) they can freeze our accounts if we include affiliate links. That’s very limiting.

    The fact that your emails are sent through SeninBlue’s SMTP server is a big plus. Also, the fact that it’s not against their TOS to send out affiliate links is great. (Thanks for verifying that with them.) When I redesign my site, I’ll definitely consider them for my email marketing vendor. Why not do a major overhaul while I’m at it right?

    • Hi Sherryl,

      How are you these days? I’m behind blog hopping these days because I’ have been working hard on the new platform. I also had to upgrade MyCommentAuthors because I know so many bloggers will be using it this soon.

      Yes, I spoke with the guys behind SendinBlue and they confirm affiliate links are ok except for some get rich quick mails which generally we know are bad. I’m sure you’ll find out more by the time you give them a try.

      Do have a wonderful week and thanks for being part of this blog today πŸ˜‰

  10. Worth reading article Sir, I must say that I am becoming a loyal visitor of your blog because of your dedicated and lovely work for your visitors.

    I am surely going to try this SendinBlue, alternative of Mailchamp because its features look better than the Mailchamp ones and moreover its pricing is also cheap.

    P.S: You look great in your new lush cowboy pics πŸ˜‰


  11. Great article sir Enstine Muki…. You looking extra good in your new cowboy fresh picctures, Sendinblue does sound like it has something to offer. Thanks for sharing! Will surely check this out πŸ™‚

  12. Hi Enstine,

    No doubt SendinBlue is looking right alternative to MailChimp. But I have one doubt here, does SendinBlue also offer any free subscription limit like MailChimp free 2000 contact subscription?

    • Hi Pankaj,

      We’re happy to confirm that we do offer a forever-free plan! All new SendinBlue users start with our free plan, and you can upload an unlimited number of contacts. (Our pricing is based only on the number of emails you send.)

      With the free plan, you can send up to 9,000 emails per month (300 daily limit). This plan is designed for small organizations and those who are looking to test our services before signing up for a monthly plan. By pricing our Micro plan below $8 per month, our goal is to offer an excellent value for small and medium sized organizations who are looking to grow their marketing reach. πŸ™‚

      If you have any questions about our tools, our customer care team is always happy to help. You can reach us anytime at

      The SendinBlue Team

  13. Thanks Enstine for sharing the alternative of Mailchimp. After reading your post it seems that SendinBlue is simply great. Subscription plans are really affordable. I will surely use it and share my feedback.

  14. Enstine I use Mailchimp but the thing I don’t like is that it doesn’t notify me when I have new subscribers. So I log in several times a week to check as I send out a thank you and FREE eBook offer. I do like the ease of setting up emails with them and they recently added more features some for FREE others for a price that I was starting to look at. I had not heard of Send in Blue before so I will really have to compare them.
    Thanks for the info Enstine!

    • Wow! You just raised an issue there with MailChimp Lisa. That’s what Alexa does and I like it. I think they should consider adding that feature.

      Yes, you may take some time to check out SendinBlue. They surely have more interesting features too πŸ˜‰

      Thanks for being part of this post Lisa

    • Hi Lisa,

      If you’re looking for a solution to logging in and manually sending thank you and eBook emails to new subscribers, you could also try using SendinBlue to automate these tasks for you. You can even use a pre-made workflow template (like one of these: to get started very easily. It could save you a lot of time and hopefully money too. πŸ™‚

      If you have any questions about how to set these up, our team is happy to help too! (


  15. This seems to be an excellent mailchimp alternative with some extra features, especially free plan with 9000 emails/month, that’s really awesome. Thanks for sharing πŸ™‚

  16. I read about SendinBlue few days back as well, and i think its going to be really effective. I’ve tried Mail Chimp a bit, so i would really consider trying it ASAP and share my views on this.

    Thanks for the share πŸ™‚

  17. Hi Enstine!

    Interesting article as I had never heard of SendinBlue. Thanks for the thorough review as you’ve provided a lot of great info comparing them with MailChimp.

    I’ve never been a fan of entrusting a freebie company with the biggest asset of my entire online business, my subscriber/customer list.

    I’d actually rather pay for it.

    Also, have you checked into the TOS for MailChimp and SendinBlue? They specifically say that they do not allow any emails sent for affiliate marketing.

    That completely eliminates most online marketers.

    I don’t know, mabe SendinBlue has a better TOS?

    Hope so!

    Have an awesome and productive day and thanks for keeping me in the loop with what is happening – love your blog! πŸ™‚

    – Carol

    • Hey Carol,
      Before I published this post, I spoke with the guys of SendinBlue and they confirmed to me that they don’t have issues with Affiliate links (except those exaggerated get rich quick mails which we all know, most are scam)

      As of now, you can read in this post what MailChimp has published about affiliate links in out going mails from their system:

      That’s what they have said but a lot of affiliate marketers have had issues with them.

      There are also paid options on these platforms and for the most part, they are more affordable than what I know you use πŸ˜‰

  18. Hi Enstine,

    Thanks for introducing us SendinBlue, it was completely new to me – but sounds a great alternative to other auto-responders.

    I am using more A/Rs than I already wish (for various historical reasons – don’t ask LOL) so not really looking for another, but it’s good to update my knowledge if I get asked by anyone else.

    Thanks for the info.


      • Hi Enstine

        Hmmm, I don’t seem to have your mail. However a health problem with my parents sent me scurrying northwards on a TLC visit (all happily resolved now).

        However, in the meantime emails and blogs etc have been a bit neglected and built up πŸ™

        Trying to catch up this weekend! Joy

  19. Hello Enstine,

    Glad to know that, I can send unlimited E-mail from Mycommentauthors with help of SendinBlue . It is great news that you have shared with us. Only few days left in August, and I am eagerly waiting to use this Plug-In.


  20. Hello Muki,
    You published another legendary article which will help a lot to do email marketing at low cost. I am saying from my heart, I am looking for a cheap email marketing service for several weeks, at last I got it from you. This service is more likely to be free for me as I am a beginner list builder. Thanks a lot…

  21. Hi Enstine,

    I just switched from Aweber to GetResponse and I am loving it. I had been with Aweber for over 5 years and now I feel I should have done this switch a long time ago. There are just so many awesome features that were not there with Aweber and it is so easy to operate and understand.

    Now, reading your post gives me the idea that MailChimp may not be the best cheapest solution out there. For a $7 a month, these many awesome features seem to be great. Thanks for sharing about this. I am going to check them out anyway. Just in case I need to recommend it to someone!


    • Hi Rahul,

      SendinBlue does offer a forever-free plan. All new SendinBlue users start with our free plan, and you can upload an unlimited number of contacts. (Our pricing is based only on the number of emails you send.)

      With the free plan, you can send up to 9,000 emails per month (300 daily limit). This plan is designed for small organizations and those who are looking to test our services before signing up for a monthly plan. By pricing our Micro plan below $8 per month, our goal is to offer an excellent value for small and medium sized organizations who are looking to grow their marketing reach. πŸ™‚

      If you have any questions about our tools, our customer care team is always happy to help. You can reach us anytime at


  22. This is really a worthy alternative and the most interesting part is the pricing. SendinBlue is relatively cheaper and one i can’t wait to try and recommend. Thanks for sharing Enstine.

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