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Result-Driven Tips for Using LinkedIn Groups for Your Business!

SEMrush

LinkedIn is a social media platform that was specifically designed for the use of businesses and business professionals. There are many businesses that have already taking advantage of the many marketing tools and opportunities that are offered by this platform.

However, in order for your LinkedIn site to be successful, learning to use LinkedIn Groups effectively is essential. When used properly, LinkedIn groups are able to be used to market products, enhance your reach, as well as evolve your strategic networking capabilities for your company. The purpose of social media is to engage consumers and build new relationships that are able to be used later for sales. In fact, building your LinkedIn groups strategy is important for B2B success.

Define Your Niche

It is important to build a LinkedIn group that is around the specific niche that is relevant to your business. This strategy can be beneficial for your business. Doing this will spread more notoriety of your business, brand or service in your target consumer audience. This group on LinkedIn will also help you be established as a leader or expert in the specific niche that you choose. Some other benefits of building your specific niche LinkedIn group includes:

  • Evoking a greater amount of interest
  • Generating more inquiries
  • The ability to convert your group members into advocates for your business and brand

However, establishing a LinkedIn Group does not help unless you manage it effectively. In order to manage your group use the following tips:

Set Up Your Group

It is important to ensure that your group is not cluttered or spammed and that all members are satisfied with the services. You need to establish a name and include details that will appeal to the type of people that you want to join. Keywords are also a vital part of establishing your LinkedIn group, as they will determine if you show up in searches performed by other businesses.

LinkedIn Title and Description

The LinkedIn title for your group should be approximately 50 characters. This is the time to use the most enticing words and phrases to lure members to your group. Choosing your words carefully will ensure that you stand out and will gain an edge over your competitors when others are searching for groups. Also, the first 140 characters of the description of the group will show up in the preliminary search, therefore you should be sure it makes users want to find out more.

Using LinkedIn Groups for Your Business

Running Your Group

In order to run your group successfully, you must have a person who leads and manages the entire group. If your brand is extremely reputable or well known, then you should ensue you appoint someone who can be the β€œface” of the brand and regularly engage other members. If it is a small business, take this role on yourself.

It is important to post weekly discussions and questions in order to encourage members to participate and actively engage in the LinkedIn group.

Recently LinkedIn has released additional and enhances tools and features for anyone who starts a group. Some of these new features include:

  • Sending weekly announcements to the entire group
  • Creating automatic responses to email for inquiries
  • Create a welcome message that sends instantly upon the arrival of new members

Using groups has become an effective tool in using the LinkedIn platform to create and generate profits. The groups allow you to expand the reach to new customers and alliances, create intercommunication between the members of your group and expand your already existing pool of contacts and connections.

When you first begin your group you want to ensure that you are reaching those that are interested in your niche. This means that you must have active participants who are trying to reach common objectives. Additionally, you need to ensure as the group manager and owner that you are active in all discussions, sharing of links, asking relevant questions and simply being present.

The Bottom Line

There is a specific formula that you must adhere to in order to be able to make a LinkedIn group enhance your business. This includes:

  • Creating a business profile that is impressive and engaging
  • Connecting with other users that have similar goals and interests
  • Regularly participate in conversations by posting questions, links and other pertinent information

Learning to effectively use LinkedIn groups will enable you to share your business expertise, as well as learn from others. However, it also allows you to expand your brand and network. If you are ready to explore LinkedIn groups for yourself, contact Blue Hat for help and information.

SEMrush

Enstine Muki
 

Blogging Coach, Certified Cryptocurrency Expert and Serial Entrepreneur

Patrick Leonard

I haven’t utilized LinkedIn very much to this point but there’s some great insights here – thanks for the post!

Jack Duncan

Enstine,
Great post on LinkedIn. Have you found a good way to locate existing groups around a particular topic to join? So, instead of starting a group from scratch, you would find existing groups and just join those. Is there a tool you have used or seen for this? Thanks!
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Kamlesh Sharma

Thanks for these great Linked In groups.
These will definitely help me to getting a lot traffic on my new blog. πŸ™‚
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Christina Lynn

Hey Enstine,

Very informative information, LinkIn one of the best social media site where we connect with our industries members, so easily shared information own blogs. Thanks once again!
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Joy Healey

Hi Enstine,

I have heard from some of the leaders in my online business that their best results are coming from LinkedIn, so it’s on my “to-do list”. I have a profile, but not very active because I’m just overwhelmed with jobs at the moment. Never mind – what a great problem to have πŸ™‚

When I get chance I will look more closely into LinkedIn group, and will come back to your post.

Enjoy the rest of your week, Joy
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Areesha Noor

Hi Enstine Muki,

Great post indeed!
No doubt Linkedin in most powerful social networking sites for professional blogger and I am happy that you shared great tips to increase business growth though Linkedin group.

Thanks Enstine for sharing such great post with us.
Best Regards:
Areesha Noor!
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sneha

Thanks for the detailed info.. i’ve been search for linkedin groups how works.. with business. πŸ™‚ this is great info
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sneha

Thanks for the detailed info..
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Amit Rockz

Hi,

Thanks for sharing this useful tips for LinkedIn. I think LinkedIn can be also a good source of referral traffic for blogger and webmasters..
Amit Rockz recently posted…Advance birthday wishes for friends and familyMy Profile

MINHAJ UDDIN

Hi Enstine bro,

Definitely a very informative post about creating linkedIn Groups for business! Yes, i completely agree with you that we need to define our Niche before setting up a linked In group. It is very important for linkedIn group marketing. Actually i am not so focused on likedIn marketing yet. But decided to build a better group for marketing online.

I hope this post will surely help me to do successful business on LinkedIn.

Anyway, thanks a lot for sharing this useful post with us.

Keep it up!

Adrienne

Hey Enstine,

What a wonderful post and great information to help us with LinkedIn.

I’m a part of a few groups but do not have one of my own. Not really interested in keeping up with one to be honest with you, way too much work for me with everything I have on my plate.

I’m constantly trying to improve my profile but I do have a lot of wonderful connections through this platform so it’s very beneficial to get things set up right. Groups can be a powerful way to make more connections too.

Thank you for sharing this and yet one more reminder that I need to spend more time on. πŸ˜‰

~Adrienne
Twitter:

ikechi

Hi Enstine

I have never really looked at Linkedin Groups nor have I considered how to use the groups for business.

So discussing this topic is so helpful and I have thinking about the groups that I have joined. You really shared some awesome tips which are spot on.

Thanks for sharing this post. Take Care
Twitter:

Sherman Smith

Hey Enstine,

I had some good and challenging experiences as far as creating groups. But what I learned is that, like blogging, you must have an objective and be choosy in who you let into the group. In this sense you’ll have more genuine people and the objectives will give them a reason to interact and keep returning for more valuable discussions.

I’m glad that you brought this topic up. I’ve been very picky on what groups to join and if I ever decide to start a group whether it will be on LinkedIn or on another social site, then I will definitely know what I want and be picky on who I let in.

Great topic Enstine! Have a good one!
Sherman Smith recently posted…How You Can Easily Create SEO Friendly Blog PostsMy Profile
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    Enstine Muki

    Hi Sherman,
    It’s better to have a group of few serious members that have 1000s who are more spam and unrelated members.

    It takes time to build a responsive targeted group but once you have one, it’s worth the wait!

    Thanks for being part of this post and for sharing it on social media.

    Do have a wonderful week, buddy
    Twitter:

Sherryl Perry

Hi Enstine,

I’m a huge advocate of LinkedIn groups. LinkedIn has consistently been my number one source of clients. While other social networks generate more overall traffic. LinkedIn is the place where you can build a real presence. All you have to do is be helpful and engage.

Thanks for the great tips. I manage a LI group and what you have written her is right on. You’ve done your readers a service by writing this. I’m off to share.
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    Enstine Muki

    Hey Sherryl,
    So good to see you here and thanks for the engagement πŸ˜‰

    LI is the social network platform for business and that’s what I try to bring out in this post.

    Thanks for sharing this post with your friends. I hope you are having a great week πŸ˜‰
    Twitter:

Donna Merrill

Hi Enstine,
LinkedIn is a powerful platform of more serious business people to connect with when compared to all the other social networks. If there is one thing I have to do right after I read this article, is to get back to my profile and make sure it is up to date. So thank you!

I have never started a group there but I can see how effective it is to do so. I do belong to a group or two, but haven’t spent enough time there. Shame on me!

I used to call LinkedIn my secret weapon because I did get more business from groups there than anywhere else. Hmmm time to get back!

-Donna
Donna Merrill recently posted…5 Blogging MistakesMy Profile
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    Enstine Muki

    Lol shame can’t be on you because I think everything has its time. Maybe, it’s just the right time to get started πŸ˜‰

    I’m sure you’ll get more businesses with a little more effort.

    It will be exciting to read about it on your blog. what do you think?
    Twitter:

Al Mamun

Hi, Enstine bro
Always you come with a update that refresh myself. Thanks for Details content about LinkedIn Marketing. Already I have 600+ connections on LinkedIn and getting decent amount of traffic.
I heard LinkedIn Premium has more benefits.
Do you use LinkedIn Premium?
Twitter:

Al Mamun

Hi, Enstine bro
Always you come with a update that refresh myself. Thanks for Details content about LinkedIn Marketing. Already I have 600+ connections on LinkedIn and getting decent amount of traffic.
I heard LinkedIn Premium has more benefits.
Do you use LinkedIn Premium?
Twitter:

    Enstine Muki

    Great and congratulations πŸ˜‰
    Yes, there should be more value in the premium account. Are you thinking to give it a try?
    Twitter:

Don Purdum

Hi Enstine,

LinkedIn is by far my #1 generating source of traffic to my blog and website, leads and new customers online.

Like you said, it really starts with having a killer Profile. I have spent a huge amount of time on mine and it has paid off nicely!!!!

In addition, I participate daily in any one of 20 groups I belong to where entrepreneurs and business owners are hanging out. I engage with them, their content and share their posts regularly.

It’s been an amazing experience and anyone in the B2B marketplace ought to be focusing their attention on this platform. By far it’s the best one our there for these connections.

Have a great week Enstine. Your insights were spot on my friend!!!

~ Don Purdum
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    Enstine Muki

    Hey Don,
    It’s a wonderful Monday and thanks for stopping by to share your experience on this platform. Your comment is a big vote and I’m sure users will take this platform more seriously.

    I hope this week brings better and more profitable connections for you on the platform πŸ˜‰
    Twitter:

Babs

Hi Enstine,

This article is way cool. LinkedIn is responsible for traffic back to my blog especially the groups. They are working well for me and i guess you have said it all.

In addition I’ll just like to warn anyone who wants in on this, Make sure what you’re sending is really good and worth seeing else you might be reported and banned for a few weeks.

Just wanted to add that….

Regards, Babs.
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    Enstine Muki

    Good to hear that you are getting results on this platform bro and thanks for the alert πŸ˜‰

    I wish you more luck on the platform πŸ˜‰
    Twitter:

Moumita Ghosh

Hello Enstine,

Linkedin is a great platform. I am not active on Linkedin, seldom I visit Linkedin. But some of I friends toild me that they got help in their business from this Networking Site.

Here you have given idea to design the Linkedin group which are reslly helpful. I will try these steps and hope I will get fruitful result.

Thanks & regards,

Moumita Ghosh
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    Enstine Muki

    Hi Ghosh,
    Thanks for sharing your little experience on this platform. I hope this post, plus your friends’ testimonies will boost you to start using it πŸ˜‰
    Twitter:

Edi Dominic

Wow, amazing tips there Enstine, after reading this I found out that I had joined the wrong groups on linkedin, I’ll leave them and find better ones related to my niche and leverage myself there, thanks
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    Enstine Muki

    Hey Edi,
    Wrong groups means poor results. It’s not late bro so take time to clean up πŸ˜‰

    hope you are having a wonderful week
    Twitter:

Subha

Hi Enstine,

As usual you are here with another very helpful post. You provided very detailed info about how we can use Linkedin Groups to give our business a boost. Looking forward for more posts like this!!

Thanks,
Subha Sadiq
Twitter:

    Enstine Muki

    Thanks for the quick feedback Subha.
    I hope this helps you get better results on the platform πŸ˜‰
    Twitter:

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