Don’t Go Nuts: 7 Mistakes to Avoid Before Hitting the Publish Button!

In 2005, Technorati estimated 7.8 million weblogs. Fast forward a few years and there’s allegedly more than 170 million blogs

Sounds crazy?

Not yet.

What is crazy is how bloggers are spending hours and hours dealing with writer’s block and racking their brains on what to write next, without spending hours and hours promoting themselves and their business.

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As a full-time writer, I know how crazy it is to create content and hit the publish button while managing my offline responsibilities.

Before you drive yourself nuts, here are seven mistakes to avoid before writing a single piece of content and hitting the publish button:

mistakes to avoid

  1. Publishing daily: As a writer, nothing excites me more than dishing out content but publishing daily on my blog is a stretch because I actually have a life off the internet J, and unless you have a ton of traffic and thousands of subscribers sharing your post, you should scratch that out of your content strategy.

Tip: I recommend publishing one post per week, twice in a month if you are writing longform insanely useful content or if you want to create a content asset and rank quickly on Google, publish long-form content once or twice per week

  1. Publishing the wrong length of content: one of the ranking factors in Google’s algorithm is long-form content. However, content creators make the mistake of trying to conform to every Google update in a bid to rank for the search engines. While I am not saying that you shouldn’t get your share of the Google traffic juice, it pays to look at your overall content marketing strategy, audience, and niche before sticking with a particular length of content.

Tip: If you are outsourcing content, definitely publish long form content because you rank quickly. If you are creating content yourself, long form content can put a strain on you so you can do one long-form content twice per month

  1. Publishing a single type of content: no matter what you hear on the internet, blogging, as with all other things does get boring. And there is no faster way to boredom than not experimenting with your content. Try publishing an all image post or use personal stories in your post and stop sounding like a darn computer. Data is good but you are not Einstein.

Tip: Your content should provide value, but avoid boring at all cost

  1. Publishing without a specific goal: before you hit publish on a post, think, what do I want to achieve with this post? Do I want to be perceived as a thought leader, boost my brand, or generate leads?

My goal is to take content creation off my clients shoulder so they can focus on working on their business – and my clients have been giving me great feedback.

Tip: what’s your content goal?

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  1. Publishing without a plan for promotion: you must have read the 80/20 rule of content, which is spend 20% creating content and 80% of your time promoting that same piece of ontent.

The great thing is your plan for promotion is directly related to the specific goal you have for that content.

Tip: Write a post that is easy for others to promote and then strategically position that post to get people on your mailing list or whatever your goal is.

  1. Publishing without Purpose: If you read Enstine’s blog, you know it’s focused and filled with purpose. Writing with purpose does take time but it’s totally doable. Nail that and content creation becomes a tad bit easier.
  1. D-I-Y Publishing: Unless you are a full-time writer, you don’t necessarily have to create content for your blog. Outsourcing content can save you time and energy while you focus on running the other aspect of your business. Fact is, it can help you build your blog faster because you will be super-focused on promoting your blog and business.

Tip: If you are going this route, set a standard for your content including keywords, style, length and other things that we have addressed in this post.

That said, if you’d like to build your blog from scratch, transfer to a new domain, write your site or get bundled content packs around your keywords, visit the Blog and Content Suite Sale to take advantage of the heavy savings and use the code “EMUKI27” at checkout to get 20% off in the already discounted content and web packages.

What are your biggest challenges with content creation? What are the questions that come to mind before hitting the publish button? Please share your thoughts in the comments section below.

46 thoughts on “Don’t Go Nuts: 7 Mistakes to Avoid Before Hitting the Publish Button!”

  1. Hi Hannah
    It’s really Works. You give me more knowledge about the website. I get very Precious information here. When I applied this method then my post BOOOOOM. Keep Posting like this articls

  2. Thanks for sure great tips @ 7 Mistakes to Avoid Before Hitting the Publish Button! lols I’m also a blogger.

  3. WOW, Hannah!! What a well written post!

    Why have I not come across this site before? So much more informative than what I’ve come across so far! I could have saved myself hundreds of hours bumbling around the internet wilderness forever.

    I’m going to copy your methodology. Off goes the TV in the background, phone is on mute. Coffee made. No plans for the weekend. Perfect. Time to dive in… Thank you so much!

  4. Hello Hannah,

    This is a lovely post!

    It gives me encouragement and info to the new website on how to strategically to plan the website from content to marketing.

    Thanks

  5. Hi Hannah

    Great piece! Totally agree with all your points esp. this one publishing daily point got me thinking, so true, what is the benefit of publishing daily if you don’t have tons of readers/subscribers.

    Now am thinking about relaxing myself, to be honest, I don’t have thousand of subscribers a few dozen actually, so I think, that point does make sense! No more daily publishing!

    Thank you so much for the insights!

  6. Great post Hannah! Since publishing less frequent, more in depth content, my new subscriber rate has increased dramatically 🙂 All about that quality as opposed to quantity of content.

  7. Hi Hannah

    Now am thinking about relaxing myself, to be honest I don’t have thousand of subscribers a few dozen actually, so I think, that point does makes sense! No more daily publishing! Thanks a lot

  8. Hi Hannah Edia,

    First of all welcome to this blog, and you have really covered great points to promote blog post. We should follow all these rules but I have a question. I have entertainment Niche. How many post I should publish in a week? and thanks for this Post.

    Regards:
    Sheila Book!

  9. Hello Hannah,

    This is a great post!

    Great write up actually.

    Excellent Post ! It gives encouragement and information to the new website builders on how to strategically to plan the website from content to marketing.

    Thanks for such an awesome post!!!

  10. Great Tips
    Hannah Edia
    I love your point about checking for post length.
    I would advise everyone to post long and useful content.
    More the words ,more Google will show love for your post.

  11. I am something guilty of hitting publish button after my first draft. I always have to go back and correct that post. Now I have added a routine to schedule it rather than publish right at the moment, at least get some time to revisit it.

  12. Is it better to post daily or advertise daily on social media ?

    Is promotion is important than publishing article ?

  13. Great post Hannah. I will keep these things in my mind next time I publish a blog post. I loved this point “Publishing without a specific goal”. Yes there should be a specific goal, before posting your new blog post.

    Thanks for sharing 🙂

  14. Excellent Post ! It gives encouragement and information to the new website builders on how to strategically to plan the website from content to marketing.

    Thanks for such an awesome post!!!

  15. Publishing without Goal and planning. It will like we are just increase the content counter. I agree with you. I think always we have to take care of each point that you listed. because without this content are like useless.
    This will not increase trust and plus point toward success.

  16. Hello Hannah,

    Nice Post, I really enjoyed your post as a beginner on the blogging this post is really helpful for me. All the 7 points you mention in this post is very good.

    In your 5th point you mention the 80/20 content rule, this is new for me, but you are right in the current time promotion is really very important.

    Thanks for sharing this wonderful article.

  17. Hi Hanna,
    You have hit the nail right on the head. As a beginner blogger I couldn’t stop reading the post over and over. I like when you said publishing the wrong length of content.

  18. i like your post. through your post i learn many things its amazing . giving your tips is really informative and nice. thanks for shearing us .

  19. Hi Hannah

    You are absolutely right and I have experienced some of the mistakes that you have highlighted.

    It is best to publish at a pace that you can be consistent than to publish poor quality posts daily. I agree that we are tempted to write for Google but that is not the best approach to boost engagement.

    I love your thoughts on the length of content plus promotion is as important as publishing content. Thanks for sharing. Take Care

  20. Hi Hannah,

    You have shared some great stuffs in this article. Content is an important part of a blog. So before writing a content we should make a plan what we want to write, gather the resources which can help us to write a detailed content.

    Lengthy content always grab user attention. In this type of content we can craft detail information about a topic.

    Thanks so much for sharing this article.

    Thanks & regards,

    Moumita Ghosh

  21. I agree and pretty much all I write tends to be long form and I typically only get at best one idea I am really passionate enough about that I can do it on average of every 10 days. Yes, maybe I get one back to back but that is rare. And it takes me about 5 days to write it landing anywhere between 3,500 to 5,000 words with 30 to 40 draft saves, edit revisions before I hit that publish button.

    One thing you just cannot do and do it right is to write long form and try to be authoritative at all while bored about the subject, or mind tired.

    It is quite the challenge to come up with that long of a post that is not boring. But I think I am getting better at it, so what I do in-between new post is go back to my old post and pages and make them allot better. Since now I can read through and edit my own 5,000 word post and not bore myself to death doing it and those older ones when I started I want to take a chainsaw to some of them.

    What seriously bores me to death is this new trend of writing very short post targeted at search engines that have been written 100 million times before and they have no real uniqueness, style, or much in the way of original thought or opinion in them. People that became very successful doing this sort of thing years ago are being taken as almost Guru like by man on something I seriously don’t think is going to work anymore.

    Actually, I respect Enstine and why I showed up here this time was I figured he had probably written a piece on Comment Luv and I was hunting around for the search bar to see if I could find one I could use him as a authority anchor outbound on that area of my post. And I ran into this post while looking. Very good post by the way.

  22. Hi Hannah,

    this is some great piece of advice, thanks for sharing it.

    I think it is useless to create content, if you don’t find the time afterwards promoting it, for this the 80/20 makes absolute sense.

    Personally I create a new post every once in a while, and spend more time promoting it afterwards or repurpose it on other channels.

    Have a great day,
    Torsten

  23. Hey Hannah,

    Glad to meet you!
    An impressive and interesting information, and thanks for shared or enjoyed to reading this article.

  24. Hi,
    I cannot agree more with this post. One should have a purpose before publishing the post.
    Length of the post also matters in terms of SEO. Readers don’t like very short posts and Promotion is also very important. Promoting correctly can bring you a lot of leads and this is why we are creating content.
    Thanks for this post! I really enjoyed reading it. Will be looking forward from more posts from you.
    Regards!

  25. Hi Hannah and Enstine

    Good points here – thanks for making them.

    I have two blogs with two content strategies.

    My new blog adopts your recommendation – I only publish once per week, then promote the post through blog commenting, list notification, and on social media sites. This strategy is working well even though the blog is only three months old.

    My original blog has been through some stages over the years, but this month I have gone back to an earlier strategy – more frequent posts, but incorporating a lot more video content that should help with my YouTube rankings.

    The advantage of creating video content as opposed to text-based content is speed. There is no way I can write a daily blog post due to lack of time, but I can create a quick video every day. Then all I do is place it on my blog, add an introductory paragraph and a closing paragraph. That’s about it.

    Thanks again for your post, Hannah

    Kim

  26. I never heard about the 20/80 content rule, but it totally makes sense. Promotion is key today and I have experienced this so far. Many people write awesome content that only get a few views. Really helpful post full of awesome tips. Thanks Hannah.

  27. Hey Hannah,

    We all do mistakes. While writing a blog post and after before publishing it. There are some phases to cover. People need to know about those mistakes.

    You have listed some great points here. Bloggers should have their mind focused before publishing their blog post.

    Great post indeed.
    Have a nice day.
    ~Ravi

  28. Hi Hannah Edia,

    First of all welcome to this blog, and you have really covered great points to promote blog post. We should follow all these rules but I have a question. I have entertainment Niche. How many post I should publish in a week?

    Regards:
    Areesha Noor!

  29. Hi Hannah!

    Great points you mentioned in this post!

    Really, i was a person who made some of these mistake on my first blogging journey!
    We need to write high quality content which add value to our blog readers. Without proper content planning there is no success on blogging. And, we need to spend much time on promoting our content. I agree with you that we should take more time like 80% on promoting our content and 20% on creating content.

    However, thanks a lot for sharing this informative post with us. Want more post from you!

    Keep it up!

    • Hey Minhaj,

      Gotta love the 80/20 rule whether you are a blogger or business owner.

      You will get more post from me! Stalk me at @hannahedia or hannahedia.com.

      BTW, EnstineMuki.com & community rocks.

  30. Hello Enstine, Nice to meet Hannah here on your blog today! She has certainly done a great job with her tips she shared.

    I have always wondered about what is the best length my articles should be as well as how often I should be publishing them??

    I guess I chose to publish a new post each Monday because this is what a few others I am following are doing, and as far as the length well I just write… LOL

    Well I did take me some great notes here today.
    Thanks for sharing and do have an amazing rest to your week
    Chery :))

    • Hi Chery,

      So glad you found gem in this post!

      It’s okay to publish on Monday if you have been getting great results that way. I don’t publish on Mondays because its a day I want to get a lot of things started or completed.

      I am currently trying different dates on my blog but my fave time of the week to publish is Thursday. And then I can spend some time promoting.

      Thanks Chery 😉

  31. Hello Hannah,

    For me this is your first article which i am reading here.. You have mentioned many useful points which interested me to read the whole article. I am also a blogger, and while preparing the contents sometimes its not easy to completely convey the messages which we actually had in our mind. But i must say this is all about writing skills and it develops with the continues efforts. If the goals are properly know, the contents will be really useful. I hope to improve my skills with your tips.
    Thanks for this useful post!!

    • Hi Amit,

      There are times we don’t find the right words to convey what we mean to say [or write in this case], however, there are certainly things that can help, like writing at least 100 words [the equivalent of a short email] daily.

      Thanks

  32. Hi @Subsa,

    I am so glad you found the post helpful. It’s very important to establish your content marketing goal before publishing a single piece of content.

    Hey @Lisa, so true. There are so many other responsibilities offline, in most cases it’s simply not realistic to post daily, except you outsource content.

    Thanks for dropping a comment 🙂

  33. Hi Hannah, nice to meet you on Enstine’s blog.
    I found it hard both as a blogger and reader of posting daily. I think weekly or even bi-weekly to avoid burnout is key. It also depends on the niche and how quickly things change, etc. I tend to know when comments start to come to a halt that it is time to refresh with a new post.
    Another thing to avoid boredom for readers is to mix it up with graphics, videos, etc. Keep it different from time to time. I don’t get hung up on length anymore. I try to think from a readers standpoint.
    Thanks for sharing these tips with us Hannah and hello to Enstine!

  34. It not easy creating content. Sometimes you run out of ideas. Even after creating content, promoting it can be time consuming except you are already an established blogger.

    • Hi Mazino,

      You are so darn right. However, with practice and some tools, you can definitely improve your content creation skills. BTW, if you want to focus on promoting your content rather than spend hours creating it, check out the Blog and Content Suite Package.

      You rock!

  35. Hi Hannah

    Great piece! Totally agree with all your points esp. this one publishing daily point got me thinking, so true, what is benefit of publishing daily if you don’t have tons of readers/subscribers.

    Now am thinking about relaxing myself, to be honest I don’t have thousand of subscribers a few dozen actually, so I think, that point does makes sense! No more daily publishing!

    Thank you so much for the insights!

    • Hi Arsh,

      Yes, publishing daily can be a stretch especially when you don’t have a ton of readers. You are better off spending that time doing blogger outreach or building your network on Linkedin.

      Thanks for commenting!

  36. Hi Hannah,
    You pointed out very crucial things that every blogger should keep in mind while creating content and before hitting publish button. I am totally agreed with you, creating blog post without having a clear goal in mind is yet another mistake same goes true for creating wrong length content.

    Before yours I have read many bloggers advising to create long form content and I thinks that’s very true, long form content earns higher weightage from Google.

    That is my first time I read any post from you and I really enjoyed, Great stuff.

    Thanks,

    Subha Sadiq

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