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How Content Marketing Can Grow Your Business

Content Marketing Can Grow Your Business

Content marketing is here to stay.

Creating helpful content and sharing it across a wide range of platforms ain’t going out of style anytime soon. People crave help. People consume help across their online channel of choice.

If you run an online or offline entrepreneurial venture you are in the business of helping people.

One lesson I learned over my nearly decade long entrepreneurial career: gives folks the freemium and they buy the premium. This means that if you help people for free a healthy portion of these folks will buy your products or hire you, growing your business steadily.

Diving into content marketing helps you prime the business-building pump for these 3 reasons.

Position Yourself As an Authority

Engaging in a content marketing campaign inspires customers to see you as an authority in your niche.

I have been featured on:

  • Virgin
  • Forbes
  • Fox News
  • Entrepreneur

….and I spoke about blogging at NYU through the power of content marketing.

If people see you as an authority through the persistent, targeted, helpful content you publish and share, you land features on world renowned blogs and grow your business over the long haul.

People want helpful, compassionate, genuine entrepreneurs to guide them through their journey. Doing content marketing right by creating valuable content and by building strong connections with niche leaders inspires folks to see you as an authority in your niche.

Learn Your Craft Inside Out

Being a content marketer forced me to master my craft inside-out.

I had no other choice.

I learned how to blog through the act of teaching people how to blog. By writing thousands of blog posts and creating thousands of videos to bolster my content marketing campaign I developed thorough knowledge of the blogging tips niche.

If you try to throw money at marketing only by using only paid methods you will never learn and master your craft inside out like you do when engaging in creating and marketing content for your business.

If a potential client reaches out to me I know with confidence and clarity that I can help them in virtually every case. This confidence was borne from writing 1,000 to 10,000 words daily for many years and by studying my niche, by creating content and by learning how to share the content across a broad channel of online platforms.

Capitalize on the Spider Web Effect

I have circled the globe for the past 6 years.

I have spent about 5 of those years in the tropics.

We often see huge spiders with webs 2-3 meters in diameter in places like Fiji, Bali, Thailand and Costa Rica.

It makes me think of how content marketing can accelerate your business growth at an exponential pace.

I publish content through:

  • Blogging From Paradise
  • Over 1000 guest posts
  • Tens of thousands of blog comments

And also….

  • Live broadcasts on YouTube, Facebook and Periscope
  • A podcast on Sound Cloud and iTunes
  • Posts on Quora
  • Posts on the Warrior Forum

My blogging business has grown because publishing content through a wide range of channels has helped me create a huge spiderweb like net in the blogging tips niche. Wherever people in that niche look, they cannot escape me and my blogging products and services.

Building such a viral online presence has boosted cash flow through all of my income streams. Someone may buy 4 of my eBooks through a guest post. Someone else buys 6 of my audio books through a Facebook Live video. Factor in my online course customers and consulting clients and you see why creating and marketing helpful content across a wide range of online channels can only grow your business.

Your Turn

How are you growing your business through content marketing?

Ryan Biddulph
 

Ryan Biddulph is a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Entrepreneur, Fox News, The Huffington Post and Neil Patel Dot Com. He has written and published 126 bite-sized eBooks on Amazon. He can help you retire to a life of island hopping through smart blogging at Blogging From Paradise.

Click Here to Leave a Comment Below 5 comments
Yasar Ali

Great Post Ryan as always.
Keep it UP!

Reply
Ryan Biddulph

Anil you nailed it dude. If you love the process, all of your energy goes there. Then, the outcomes manifest more and more easily. Thanks as always.

Reply
Anil Agarwal

Hi Ryan,

I see you all over the blogosphere.

You do guest posting, commenting, videos and what not?

The only reason you’re successful: you are consistent with your blogging efforts. You just don’t focus on the outcome, instead you focus on the process.

That’s the quality most people are missing these days. They fail because they want results fast. But they don’t have fun at what they do.

Content marketing is the king if done right, it can bring massive results. You just have to work hard and be consistent with your efforts.

Reply
Ryan Biddulph

Rajkumar I am sure we will meet on the road bro. Thanks much for sharing.

Ryan

Reply
Rajkumar

Hi Ryan,
You rightly highlighted that content is the kind and I am quite impressed with your writing style and technique which made you quite an awesome writer with proven records. Yes, your published content on Forbes, amongst other can certainly motivated bloggers like us.
Well, besides being a blogger, I also love travelling, like you. Hope to meet you someday.
Thanks for sharing, will be tuned to read more 🙂

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