How Content Marketing Can Grow Your Business

Content marketing is here to stay.

Creating helpful content and sharing it across a wide range of platforms ain’t going out of style anytime soon. People crave help. People consume help across their online channel of choice.

If you run an online or offline entrepreneurial venture you are in the business of helping people.

One lesson I learned over my nearly decade long entrepreneurial career: gives folks the freemium and they buy the premium. This means that if you help people for free a healthy portion of these folks will buy your products or hire you, growing your business steadily.

Diving into content marketing helps you prime the business-building pump for these 3 reasons.

Position Yourself As an Authority

Engaging in a content marketing campaign inspires customers to see you as an authority in your niche.

I have been featured on:

  • Virgin
  • Forbes
  • Fox News
  • Entrepreneur

….and I spoke about blogging at NYU through the power of content marketing.

If people see you as an authority through the persistent, targeted, helpful content you publish and share, you land features on world renowned blogs and grow your business over the long haul.

People want helpful, compassionate, genuine entrepreneurs to guide them through their journey. Doing content marketing right by creating valuable content and by building strong connections with niche leaders inspires folks to see you as an authority in your niche.

Learn Your Craft Inside Out

Being a content marketer forced me to master my craft inside-out.

I had no other choice.

I learned how to blog through the act of teaching people how to blog. By writing thousands of blog posts and creating thousands of videos to bolster my content marketing campaign I developed thorough knowledge of the blogging tips niche.

If you try to throw money at marketing only by using only paid methods you will never learn and master your craft inside out like you do when engaging in creating and marketing content for your business.

If a potential client reaches out to me I know with confidence and clarity that I can help them in virtually every case. This confidence was borne from writing 1,000 to 10,000 words daily for many years and by studying my niche, by creating content and by learning how to share the content across a broad channel of online platforms.

Capitalize on the Spider Web Effect

I have circled the globe for the past 6 years.

I have spent about 5 of those years in the tropics.

We often see huge spiders with webs 2-3 meters in diameter in places like Fiji, Bali, Thailand and Costa Rica.

It makes me think of how content marketing can accelerate your business growth at an exponential pace.

I publish content through:

  • Blogging From Paradise
  • Over 1000 guest posts
  • Tens of thousands of blog comments

And also….

  • Live broadcasts on YouTube, Facebook and Periscope
  • A podcast on Sound Cloud and iTunes
  • Posts on Quora
  • Posts on the Warrior Forum

My blogging business has grown because publishing content through a wide range of channels has helped me create a huge spiderweb like net in the blogging tips niche. Wherever people in that niche look, they cannot escape me and my blogging products and services.

Building such a viral online presence has boosted cash flow through all of my income streams. Someone may buy 4 of my eBooks through a guest post. Someone else buys 6 of my audio books through a Facebook Live video. Factor in my online course customers and consulting clients and you see why creating and marketing helpful content across a wide range of online channels can only grow your business.

Your Turn

How are you growing your business through content marketing?

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