Do you have a content strategy for your business? Do you want to create a content marketing strategy that’ll help you propel your business several folds? If yes, this article is for you.
In a recent survey, experts found an unpleasant trend among marketers. They revealed that only 37% of marketers have a documented content strategy.
And for the rest of 63%, some do not have a strategy in its entirety. But those who do, have failed to document it. Consequently, while 37% are seeing significant ROIs, the rest are experiencing business failures.