One of the things we hear so often on the blogosphere is to ‘treat your blog as a business’. Now, this does not mean you should go enroll in some business management course.
It simply summarizes that you should be a little more organized and give your blog a more professional touch.
Treating your blog as a real business is a solid advice assuming you want or plan to generate income from your blog. Like any other business online or offline, there are principles of success that must be followed. Let’s look at a few basic things you need to be a business blogger;
#1 – Start with your mindset
Your mindset is the established set of attitudes you hold towards your blog. You have a settled way of thinking or feeling about your blog and this of course is affecting how you respond to it.
The first step on how to treat your blog like a business is to revisit your mindset and reprogram it to see business in your blog. If you consider your blog as a hobby, you’ll treat it as such. If you consider it as a business, you will treat it as a business.
#2 – Be organized
Being organized is the first character in the live of any successful businessman. There are different areas you will need to apply order for a successful blogging business. These include recording income and expenses, setting and following a plan of action, building partnerships with successful bloggers, having a schedule, etc
#3 – Exhibit Top Quality
There is no business that succeeds in mediocrity. Every area of your blog has to be a complete display of professionalism and top quality. This begins with the content you produce, the quality of images/video, the quality of products recommended, etc
#4 – Invest in tools
You need the right tools to succeed in blogging as a business. Any business that’s not equipped with the right tools will certainly be moving towards its end.
In blogging, you have to budget for the right plugins, themes, high performing PC, Software, Anti-virus, etc You have to avoid failing in an objective because of lack of the right tool.
$5 – Invest in training
This is an important area of investment if you want your blog to be a business. Knowledge is the closest step to success. You may have all the equipment and the most well set up blog but if you lack the knowledge to put all this i coordination for good results, you are as better as not having anything.
You must invest in training courses, seminars, training materials, etc As we know blogging is an ever changing and growing activity. You must study so you don’t get left behind development.
#6 – Invest in traffic
Traffic is the key element in any online business. Without website traffic, every other investment will be a complete waste. You need the kind of traffic that generates business.
Invest in SEO materials, paid and free blogging community and traffic platforms, traffic generating opportunities, etc.
#7 – Attend Live blogging events
Live events are strategic places to meet and network with other bloggers in your niche. Having real time chat with each other opens doors to growth and business. You should budget for a ticket to the next blogging event in your area.
#8 – Take the risk
A risk is the possibility that you will have lower than anticipated profits, or that you will experience a loss rather than a profit. In business, you have to dare. That holds true if you want a successful blogging business. If you tremble at tough decisions, you achieve little or nothing. There are moments in a blogger’s life that requires boldness. Don’t shy off. Take a giant step and be ready for the results.
If you have to make real money from blogging, you have to treat it like a business. Share your thoughts with me in the comment box below how you’ve been treating your own blog.
NB: this is a part in the series to create a blog that makes money. Check out the whole series here
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