8 simple steps to treat your blog like a business in 2020

One of the things we hear so often on the blogosphere is to ‘treat your blog as a business’. Now, this does not mean you should go enroll in some business management course.

It simply summarizes that you should be a little more organized and give your blog a more professional touch.

Treating your blog as a real business is a solid advice assuming you want or plan to generate income from your blog. Like any other business online or offline, there are principles of success that must be followed. Let’s look at a few basic things you need to be a business blogger;

#1 – Start with your mindset

Your mindset is the established set of attitudes you hold towards your blog. You have  a settled way of thinking or feeling about your blog and this of course is affecting how you respond to it.

The first step on how to treat your blog like a business is to revisit your mindset and reprogram it to see business in your blog. If you consider your blog as a hobby, you’ll treat it as such. If you consider it as a business, you will treat it as a business.

#2 – Be organized

Being organized is the first character in the live of any successful businessman. There are different areas you will need to apply order for a successful blogging business. These include recording income and expenses, setting and following a plan of action, building partnerships with successful bloggers, having a schedule, etc

#3 – Exhibit Top Quality

There is no business that succeeds in mediocrity. Every area of your blog has to be a complete display of professionalism and top quality. This begins with the content you produce, the quality of images/video, the quality of products recommended, etc

#4 – Invest in tools

You need the right tools to succeed in blogging as a business. Any business that’s not equipped  with the right tools will certainly be moving towards its end.

In blogging, you have to budget for the right plugins, themes, high performing PC, Software, Anti-virus, etc You have to avoid failing in an objective because of lack of the right tool.

$5 – Invest in training

This is an important area of investment if you want your blog to be a business. Knowledge is the closest step to success. You may have all the equipment and the most well set up blog but if you lack the knowledge to put all this i coordination for good results, you are as better as not having anything.

You must invest in training courses, seminars, training materials, etc As we know blogging is an ever changing and growing activity. You must study so you don’t get left behind development.

#6 – Invest in traffic

Traffic is the key element in any online business. Without website traffic, every other investment will be a complete waste.  You need the kind of traffic that generates business.

Invest in SEO materials, paid and free blogging community and traffic platforms, traffic generating opportunities, etc.

#7 – Attend Live blogging events

Live events are strategic places to meet and network with other bloggers in your niche. Having real time chat with each other opens doors to growth and business. You should budget for a ticket to the next blogging event in your area.

#8 – Take the risk

A risk is the possibility that you will have lower than anticipated profits, or that you will experience a loss rather than a profit. In business, you have to dare. That holds true if you want a successful blogging business. If you tremble at tough decisions, you achieve little or nothing. There are moments in a blogger’s life that requires boldness. Don’t shy off. Take a giant step and be ready for the results.

If you have to make real money from blogging, you have to treat it like a business. Share your thoughts with me in the comment box below how you’ve been treating your own blog.

NB: this is a part in the series to create a blog that makes money. Check out the whole series here

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19 thoughts on “8 simple steps to treat your blog like a business in 2020”

  1. Hello sir,
    It’s again a valubale info from your account.
    I want to say, it’s all about your mind set and attitude, which get your work done in this way.
    Treating something is like, you can’t do that thing with full concentration. So an individual must be energetic person to accomplish his motto.
    Thanks for sharing your thoughts!
    Have a nice week ahead! 🙂

  2. Good post mate and nice comment.
    I like what Reeve said, all wonderful things ever created start from the mind. This is where the brew is distilled. With the write mindset, an executable action plan and a goal (of course we all want to make money), you are bound to go far. Add into this mix good organisation skills, then you are on a sure path. I wish you well and all bloggers out there who are walking the talk. Cheers

  3. This is probably the most important factor that bloggers should consider even before they start blogging. Why most bloggers fail online is just because they are not as serious about blogging as they need to be. Most bloggers start blogging as a part time hobby and quit after a certain time. If everyone considers blogging as a business through which they can earn money, I am sure that most bloggers will be successful and a very few percentage of bloggers will actually fail.

  4. That is very nice topic buddy. I really enjoyed it a lot as it is just like a real concept. Some years ago blogging was nothing but today it is business concept. Meeting up and chatting with other bloggers is really a nice idea to treat it as business. Thanks Nice Share…

  5. I’ve always seen my blog as my company, and my business and I’ve been trying to grow it into a bigger business. I had some strategies and goals which helped me to work but after reading your post, I realized I was leaving some important aspects out. Thanks for sharing, I’m going to reshape my business and make it better.

  6. Great points, Enstine!

    All of these points are equally important (although I like to think that mindset is more important than anything else. If we don’t have the growth mindset, we will never be able to achieve our goals/dreams; we will also end up dreaming “less” and following the expectations of the world).

    I am not used to treating blogging as a business. Instead I considered it as a learning opportunity (and a good hobby), nothing beyond that. I still do consider blogging as a learning opportunity, but with a entrepreneurial mindset – I want my blog to be part of my business; I want blogging to be my first venture 😉

    Anyways, thank you for the tips, Enstine! Appreciate it 🙂

    • Hey Jeevan,
      Thanks for dropping a comment and making a solid point. I hope this helps my readers 😉

      Yes, Mindset is the most important. That’s the key to any success. A wrong mindset attracts failure

      Do have a wonderful day

  7. Hello,

    Yes you are right blogging is like business or we need to treat it as business. When we talk about business the first thing it need is, investment which is really important to get good results.

    thanks for the share.

    • Hey Vicky,
      Good to see you here today and thanks for the comment
      YEs, the more the investment in business, the more the result. That holds true for blogging too.

      Do have a wonderful day

  8. Hi Enstine,
    good points.
    I think that organization is the key in business.
    Also, after you are earning some decent money, reinvesting in your activity is a good thing to do.
    Only hard work, passion and dedication bring results.
    Thanks for sharing and have a great week! 🙂

  9. Blogging can make or give you money. So you have to treat it like a business. Yes, you are right about being organized, invest and make sure that you are investing in the right people and investing the right tool. Be wise and be practical.

    I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

  10. Most of bloggers are thinking that we will earn money without investing single $. But they are totally wrong because no business in the world you can start without investment.

    Now days Blogging is the biggest and fastest growing industry. Really informative tips for who want to start a blogging as a full time career as well as business.

  11. Hey Tim,
    Good to see you around with a quick comment and also good to hear your niche blog is moving on well.

    You are taking your blogging activities from a good angle as a family man.

    What? Self employed and your paying tax? What’s the benefits apart from community development? That’s not known in my less developed country 😉

    Well, maybe you should start the first live event in your areas. Yes, do something about it 😉

    Thanks for being part of this content today. do have a nice week ahead

  12. I do believe it is good to treat your blog like a business. I am probably over board with the attention I pay to my blog.

    I am obsessed with stats. I am seeing progress in the short amount of time. I agree with what you say about having a professional blog.

    If you want a business; your blog has to be ran very professional.

    Advertisers understand business. A blog with a professional tone is attractive to companies looking to advertise.

    Unless you have found a successful humor blog; you should tone down the attempts to be funny.

    Not many people can successfully pull off humor through writing. It can be done however, it takes a lot of effort.

    With that said I am on the side of professionalism. People expect that.

    • Hi Michael,
      Good to see you around and thanks for sharing with us your experience.
      Yes, you see good result in a short time if you work hard on your blog. Stats are just the way to have an eye into how your blog is doing. Without stats, you may not know what’s going on.

      Do have a wonderful day Mickael

  13. Hi Enstine

    I definitely need to be more organised than I have been.

    Trying to fit blogging in around looking after my kids isn’t always easy but I no longer think of it as a hobby.

    Since I started my niche blog and it’s started to make money, I can see a way forward for me.

    My main blog makes very little money but I still find it a useful tool to build a list, build relationships and gain experience from to build a product of my own one day.

    I invest in my business and on training etc and I’m also registered as self-employed with HM Revenue & Customs – paying tax isn’t always very nice though!

    I’d love to attend a live blogging event. I have no idea whether there are any around me in Scotland. I need to do something about that, I think!

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