There are different sources of traffic for any online business – SEO, Social Media, Referral, Email, direct, Search PPC, Social PPC, etc.
I personally am of the opinion that SEO Traffic is top of the list in terms of relevancy and conversion. But getting natural traffic is not with just a click of the button.
Now, you have three options if you want more visitors from search engines:
- DIY (Do the SEO yourself)
- Hire an SEO expert
- Outsource to SEO agency.
Non of these options is going to be a piece of cake. Doing some random search online, you are going to find materials on how to do SEO yourself or tips to hire an expert.
But right here, I want to help you with tips to get an SEO marketing agency that will deliver satisfying results.
Tips to choosing an SEO marketing agency
An SEO Agency is an institution whose role is to use ethical means to ensure you are visible on search engines so that potential customers looking for you, your products or services online can find you more easily. The agency should know how to create new leads that can be converted to sales.
However, with the many SEO companies cropping up every day, it can be a daunting task trying to find the one that will give you results that you desire.
Here are tips that can help you to choose an SEO marketing agency that will give you results.
1 – Check out the SEO marketing agency
The market is packed with SEO companies including new orleans seo. It is your job to choose the best. Check how the company ranks when you search for it. Check if their Meta description makes you want to click.
Find out what other businesses the SEO marketing agency has worked with. You are likely to find the names of the companies on the agency’s site. You can go a step further and ask for links and referrals for the clients they have worked with to ensure they have not just listed companies as the clients without working for them.
2 – The agency uses ethical SEO methods
A good SEO marketing agency uses search engine approved methods that produce long-term results using best practices in the industry that work. This is unlike those SEO companies which promise to
produce fast results using unethical means, and in turn, result in failure in the long run.
The agency should establish a long-term partnership, not just quick results that will fade with time. For instance, the SEO agency should use keywords that have the highest ROI. The marketing agency should use keywords that customers are likely to type in the search engine when they want to make a purchase.
Avoid agencies that promise to index your site in about two days since this means it has not analyzed your site. A promise to rank the top page in a week is suspicious since ranking is a process that is done periodically and cannot be speeded up.
Also, having too many inbound links built too quickly and with sites that are irrelevant is a sign of bad practices. Inbound links are built over time.
3 – An agency that meets your needs
Each business is different with different marketing needs. Choose an SEO marketing agency that will listen to your needs and formulate a package based on your goals, budget, demographic and industry.
You can know this by the questions the agency asks. A reputable SEO agency takes time to understand the needs of their customers so they can know your current position and your goals.
4 – Affordable
Choose an SEO marketing agency that is affordable and can work with your budget. Most SEO services should be affordable with a high ROI. The agency should design a marketing package that suits your budget.
Be wary of agencies offering a standardized price package such as 5 keywords for $200. A good SEO company investigates first before offering a quote since companies have different needs. Actually, most reputable agencies have no keyword limits.
Good agencies may charge hourly, a fixed price for a particular task or a fixed amount per month.
5 – Look beyond SEO
Marketing is broad and it is more than just SEO. Choose an agency that understands the bigger marketing picture since SEO is part of the whole marketing strategy.
Have you worked with an SEO marketing agency before? Were there challenges? Did you get the right results? Kindly drop a comment.