Pinterest Communities – How to Find, Join or Create one

Pinterest has very recently quietly launched a brand new feature called Pinterest communities. There’s no word about it on the Pinterest blog yet.

This feature was first introduced at a conference for creators “In the making conference” hosted by Pinterest.

Vanessa Kynes attended the conference and shares what she learned about Pinterest marketing and the Pinterest platform for the future in this post.

How to find and Join a Pinterest community

At the time of this writing, it is an “invite” only feature and you have to be invited by a user who has access to activate the feature on your account.

Don’t worry if you don’t see the community tab in your account yet, I’ve got you covered. Click on this invitation link to be able to gain full access

Once you receive your invitation, click on “join” to join the community. 

Recommended: Are pinterest followers still important?

join webdesign communityIf you click on the communities tab, you can access the communities you’ve joined, search to explore new communities to join or create your own community

communities tab

I made a list of 100 communities you can join. Look through the list and select the communities that interests you and become a part of them.

Related: How to use Pinterest for blogging and dramatically grow your traffic

How Pinterest communities work

If you read information about Pinterest as often as I do, chances are; you’ve probably come across the statement “Pinterest is a search engine, not a social media platform”.

With the introduction of Pinterest communities, I think Pinterest is currently a combination of both. “I call it  a refined combination of google image search and facebook groups”

Communities are built around a common interest for example Hiking.

Just like Facebook groups, you can post to a feed, links to external websites, pins from your account or new pins, you can ask questions or share your thoughts about a particular subject. You can also like or comment on posts from others…

These features are what makes them different from group boards.

A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people are also allowed to pin to the board.

There are some key differences between Facebook groups and Pinterest communities. I’m going to highlight a few in the lines that follow so that you know what to expect when joining the communities on Pinterest.

  • Privacy. With Facebook groups, you can choose the privacy setting of your group e.g ‘public” closed or private while with Pinterest communities everything is public. You can see posts in Pinterest communities even if you’re not a member.
  • Becoming a member.  To become a member of a Facebook group, your request has to be approved by an admin or a moderator whereas, with Pinterest communities, admins don’t have control over who joins their groups.
  • Badges. Members have badges in facebook groups, this makes it easy to identify new members, admins and moderators whereas in Pinterest communities, to identify an admin and a moderator, you have to click on the “Members tab”
  • Invitation. Sending an invitation to other users in facebook groups is much easier than in Pinterest communities. Facebook makes it easy with an invite button while with Pinterest, you have to click the “link icon”  or copy the link and then send to the people you’ll like to invite.
  • Data. User activity and demographic data are available in facebook groups while in Pinterest communities, there are no data available.

Considering Pinterest Communities are brand new, they are still working to improve it. Hopefully, they add all these other features in the future.

How to create a community on Pinterest

Creating a community on Pinterest is very easy. Once on the communities tab.

Click on “create a community

pinterest create community button

Before you can create your community, you need to prepare an image, a name, and a description. The create button only becomes clickable when you have a name, description, and cover photo.

Communities is still in beta testing so there’s not tons of information available now about group header image size but I’m happy to give a pointer.

  • height: 255px;
  • width: 1440px

Once you have uploaded a good photo, it’s time to pick a name…

Names are exclusive so once you’ve picked the name you want, nobody else can have it. Make sure your name is SEO optimized i.e pick a keyword word name, This will increase the chance of your community to be found.

In the description area, you want to tell your potential members what your group is about, make sure to add group guidelines as well. This will help members know what to expect from the group. Once you’re done, click on “create”

final step to creating a pinterest community

If for some reason after creating your community, you feel like changing the community cover image,

Click on the “edit” icon

wordpress community

pinterest communities

Once that is done, you should be able to upload a new image.

Note: You can delete your group if you don’t want it any longer. You can also rename it if the new name has not already be taken or hand over admin rights to another Pinterest user.


change ownership of pinterest community

How to get people to join your community

  • Click on the people icon

pinterest people icon

  • Click on the “link” icon

pinterest link icon

  • Copy the shortened link and share with your followers on social media, Pinterest or email.

copy shortened link

Alternatively, you can click on the social media icons as listed on the image above. Or click to send invitations to recommended users. You can also use the “name or email” field to send invitations.

Is there a specific number of users a community needs to be featured?

There’s not a specific number of users that a community needs to be featured. To get your community featured, it helps to have a good cover photo, a description, and a sticky post.

Pinterest also looks for communities that have discussions, where a lot of members interact with one another in a meaningful way. The Illustrations community is a good example.

Final thoughts

I am super excited about this new feature and I think Pinterest communities are the next big thing. Get on the bandwagon now and secure your name before it’s gone.

Did you create your own community? Share your thoughts about this new feature or share your communities links below? I’d love to see them and hopefully, join some.

31 thoughts on “Pinterest Communities – How to Find, Join or Create one”

  1. Glad to recognize approximately the new characteristic of pinterest. Here, you have got nicely explained the statistics about pinterest communities. Thank you for the applicable hyperlinks which you have dropped on this post.

    Like facebook corporations, pinterest communities can be a high-quality location for sharing and studying facts.

  2. hello sir

    Glad to think about the new component of Pinterest. Here, you have very much clarified the data about Pinterest people group rules you put your exertion amazing it’s extremely educational. A debt of gratitude is in order for the significant connections that you have dropped in this post.

  3. Hello Tanyi

    Ever since i had started paying attention to Pinterest my traffic has increased significantly
    More and more people are coming in from various sources and pinterest is on the top of that sources list.
    Awesome article. keep up the good work

  4. Hello Tanyi

    Pinterest is one of the best and underrated social media one should utilize.

    Thank you for such an amazing article.
    Keep up the good work

  5. Nice and wonderful blog update

    I have a question please and it goes like this: Is Pinterest traffic safe for google AdSense, media net, or links ads. We all know google AdSense has strict rules so I don’t want to violate them, that why am asking this question

    Thanks in advance

    • Hi Olalere,

      Yes, Pinterest traffic is good traffic. Getting traffic from Pinterest is the same as you would get traffic from Facebook and other sources. In fact, it’s better than traffic from facebook because of the high conversation rates.

  6. Thankyou so much for this post. Iam on an absolute loss when it comes to pinterest. totally bookmarking this. i just started pinterest and it looks so overwhelming to me

  7. When Pinterest just launched, I just signed up to secure my spot (my name handler). I need to give focus on how to maximize my Pinterest!

  8. Wow, its really awesome post. i am using pinterest since 2 years but first time i know these features. i really enjoy this post. Thanks for sharing such a great informative post.

  9. I really enjoyed reading the post. I want to increase my pinterest engagement. Pinterest community seems like a great idea! I’m going to use these points for sure. Thank you, Tanyi!

    • Hi Remo,

      I’m glad you enjoyed reading the post. To be able to increase your engagement you just have to stay consistent in providing a ton of value in those communities you’re a part of.

      Thank you so much for reading

  10. Pinterest communities are my newest hobby! I’ve already joined 5 and I’m waiting to see how it all plays out for my blog traffic and possibly sales. Keeping my fingers crossed for now!

  11. Hi
    Happy to know about the new feature of Pinterest. Here, you have well explained the information about Pinterest communities guidelines you put your effort awesome it’s really informative. Thanks for the relevant links that you have dropped in this post.

    Like Facebook groups, Pinterest communities will be a great place for sharing and researching information.

    Thanks for sharing this post with us.

    Have a great day.

  12. Pinterest Communities look like an awesome way to engage and collaborate! Thank you so much for sharing such a detailed post about how to get started with Pinterest Community.

  13. Hi
    Happy to know about the new feature of Pinterest. Here, you have well explained the information about Pinterest communities. Thanks for the relevant links that you have dropped in this post.

    Like Facebook groups, Pinterest communities will be a great place for sharing and researching information.

    Thanks for sharing this post with us.

    Have a great day.

  14. Thank you for posting this as I don’t know much about Pinterest communities. I mostly focus on Facebook groups, Instagram, and Twitter, so this was an informative read. Nice job.

  15. Tanyi, I lOVE It, I just started a community and joined a few. What a great new feature from Pinterest. I can’t wait to see how this one takes off. I’ve been using Tailwind the past year and found it to be beneficial as well. Thanks Enstine for having Tanyi here on this post to help us learn about Pinterest communities. I hope you both have a great new week and good luck with your elections Enstine.

    • Hi Lisa, I think Pinterest communities are the next big thing. I can’t wait to see how this takes off too. Tailwind is a game changer totally worth it. I’ve been using it myself and I’ve seen good results with it. Thank you so much for reading. Have a great week and stay blessed too.

  16. Pinterest communities is an exciting start for all as it will help us to exchange ideas more efficiently. Thank you Tanyi for sharing this comprehensive blog.

  17. Thanks for sharing keep it up we supported you. your blogs are informative or understandable. great idea or knowledge i like your way to write. again thanks

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