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How To Use Pinterest For Blogging and Dramatically Grow your Traffic!

How to use pinterest for blogging, how to get traffic from Pinterest

Do you know how to use Pinterest for Blogging? 

If you are like me, and you’re a serious blogger, then you probably try to use every single resource out there that can help you bring traffic and potential clients to your blog, even better if it’s Free.

Social networks are actually one of the main tools used by bloggers and marketers every day, in order to grow their audience, build their brands and create more awareness for the products they promote.

Also, check out: How to Make Money With a Blog: The Definitive Guide For Beginners

But let me tell you something that you’ve probably not noticed yet, Pinterest is not a social network platform, Pinterest is actually a search engine. Yes, just like Google.

Let me explain this in a different way… 

When you share content on social media networks, such as Twitter or Facebook, your content stays visible to other people only for a determined time frame, and only the users who were connected at that time will be able to view your content.

Twitter, for instance, will usually keep your content alive for a couple of minutes, unless there is some interaction like re-tweets or likes, that will probably extend the visibility of your content.

With Facebook, your content can stay alive for a longer period of time, like a couple of days and maybe a week or two if there’s interaction as well, such as likes, shares, and comments.

Pinterest, however, works in a totally different way. When you share content, it can stay visible to other people for several months and even years, if your content continues to get pinned by others.

Another difference that sets Pinterest apart from social network platforms, is the fact that social networks use the #hashtag as a way in which users can search and find content. With Pinterest, on the other hand, you can use keywords so that your content can be found by your target audience.

Clear enough?

With that being said, if you want to learn how to use Pinterest for blogging, the first thing you have to do is look at the way in which you’ve been using it so far and start making changes that will also change your results, big time.

Let’s get right in…

How to use pinterest for blogging, how to get traffic from pinterest

How To Use Pinterest For Blogging

1. Use a Business account:

If you already have a personal account on Pinterest, just remember what I mentioned at the beginning of this article, Pinterest is not a social network platform, so it’s not for you to share the things you like and socialize with others, indeed, there are no social activities like chat, likes, etc.

You need to switch to a business account so that your brand can be well represented in front of your audience. This you will also give you access to the analytics tools in which you’ll be able to see the metrics for your account, which will help you to know if you are sharing the right type of content to attract your target audience.

Here’s how you do it:

Once you login to your Pinterest account, you’ll be able to see these three little dots in the upper right corner, you just have to click on it and then click on “Upgrade Now“, don’t worry it’s totally free so they won’t ask for your billing info.How to use pinterest for blogging, how to get traffic from Pinterest

After you click on upgrade now, then you’ll have to fill out a form with your Business name, your Business type and also your business website URL.

Now, my advice when filling out your business name is that you also include your keywords so that it’s easier for people to know what your business is about when they look at your profile. Also remember what I mentioned before if you want to use Pinterest for blogging, you should use it as a search engine, so use keywords.

How to use pinterest for blogging, how to get traffic from Pinterest

Don’t forget to click on continue, and then that’s it… Now you have your business account, let’s see what’s next.

2. Setup your Profile and Claim your Blog

This part is actually very simple so I’m not going into so many details about it.

Just go to your settings and make sure that your “About you” explains very clearly to your audience who you are, and what you do. Also be sure to include your keywords there as well, this is going to help your audience to find your profile.

How to use pinterest for blogging, how to get traffic from Pinterest

Also, take a look at the “Claim Website“, you just have to type in your domain and hit “Claim website” they’ll give you an HTML code that you can paste on your blog’s <Header> section, once you added the code to your blog, just hit next and they’ll send you an email to verify whether your blog was claimed successfully or not.

3. Become a Content Curator of your Audience Interest

Here we’re talking about how to use Pinterest for blogging, so we should understand very clearly, that Pinterest is not about you and the things you like, is all about your audience and the things they like and they’re searching for.

That being said, your very first board on your Pinterest profile should have only content from your blog, that’s the very first board people is going to look at when they get to your profile, so you should only include your own content.

With the rest of your boards, you should be curating other people’s content based on the topics that you know your audience is already searching for. So think about your target audience and their interest, this should give you plenty of ideas about what boards you should create.

Another tip that also works, is to name your boards with keywords. Yes, those keywords that your audience is already searching for.

Take a look at how Melyssa does it… You can see her very first board, with only her own content, and everything else is boards that she created in order to curate content based on her audience interest.

And just to give you an idea, she’s already getting about 200k monthly reviews on Pinterest and a ton of traffic to her blog as well.

How to use pinterest for blogging, how to get traffic from Pinterest

4. Use Pinterest Friendly Images

As you probably already know, Pinterest is very visual so you must make sure to use nice images that attract your audience immediately. If you don’t know where to get pictures or your not a designer, you can use Canva which is a great tool to edit images for Free.

Try to always use large titles and bright colors, the vertical images have greater re-pins than the Horizontal, so take that into consideration. And don’t forget to add a pin-it button to your blog so people can pin the images directly from your blog. I recommend Social Warfare Plugin.

• Optimize your images with large, vertically-oriented titles for more impact.

• Link your images to your blog or to the content of your post. This way if the person is interested in your content you just have to click to get to your site.

• Add images in all your posts, so that people who arrive at your blog can save on their boards.

• Make sure that your images are consistent with your brand (colors, image type, typography, etc.) a good image is a key to getting out on Pinterest.

5. Use SEO Techniques

If you are going to use Pinterest for blogging, like I mentioned before, you need to remember that Pinterest is a search engine like Google, so you have to optimize your Pins to be found and the best way to do it is using SEO.

Where should you use keywords?

• The title of the post (at the time of pin, is saved with the title of your post).

• Post URL.

• In the title of the image (when you make the design, make sure to add your keyword to the title).

• In the pin description and board description (before you save a Pin or Board, add a description including keywords, do not use #Hashtags).

• In the image name (when you upload your image to the post, make sure to include your keyword in the name).

6. Enable Rich Pins

Rich Pins allow you to have your website name and icon displayed below the Pin image, this helps you to get the users easily directed to your blog.

Let me show an example…

This is how a Rich Pin looks like:

How to use pinterest for blogging, how to get traffic from Pinterest

As you can see, there’s a nice tittle added to your pin and also a nice description that includes keywords. This information is usually taken from your article’s Meta Title and Meta Description if you use the Yoast SEO Plugin.

Here’s how a not Rich Pin looks like:  

How to use pinterest for blogging, how to get traffic from PinterestDo you see the difference? Which one do you think is going to get better results and drive more traffic to your blog? Obviously, the rich pin will perform better.

Here’s how to easily enable Pinterest Rich Pins:

1. Install YOAST SEO Plugin

Pinterest Rich Pins requires you to add metadata info to your site, the Yoast plugin adds these for you and it’s very easy to set up. If you already have this plugin installed then you’re good to go, let’s check the next step.

2. Validate your Rich Pins

All you need to do here is to go to Pinterest’s Rich Pin Validator and plug in a link to any blog post on your blog (it can’t be the link to your homepage). Once you entered a valid URL for any of your articles then just click on “validate.”

Once you’ve validated correctly, you should see a message saying “your pin’s been validated!” , Then you have to click on “apply now”. You’ll see a pop up with your website’s domain and “HTML tags” selected, click on “apply now” once again, and that’s it. Now you have Rich Pins activated.

7. When do I see the Results?

Once you start implementing this strategy with your Pinterest account, you should start noticing results in just a couple of weeks. It doesn’t mean that you’re going to start receiving massive amounts of traffic in 2 to 3 weeks, but you should definitely start seeing more traffic than you were getting before.

Want to get thousands of visitors from Pinterest using this strategy? 

If you want to drive a huge amount of traffic from Pinterest in a couple of months, make sure to stay active on your Pinterest account, curate content that your audience is already searching for, remember, Pinterest is not about you and the things you like, but about your audience and the things they’re searching for.

Other helpful resources:

That’s it for now, I hope you’ve really enjoyed this article. If you did, then please don’t forget to share it. Also, leave your comments and questions below and I’ll be happy to answer!! 

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Ronald Segura
 

Ronald is the founder and CEO of Web SEO Marketers. He is a young entrepreneur who graduated in Computer Science. He is specialized in online marketing and SEO with more than 3 years of experience. He is also WordPress Developer and Social Media expert. "Living the dream of being my own boss, working from home and spending quality time with my family is what I love the most".

  • Hi Ronald,

    I haven’t been paying attention to Pinterest lately. It definitely worth trying out. And the rich pin seems like the real deal as it serves as a credibility option.

    Thank you.

    • Ronald Segura says:

      Hey Aderemi,

      That’s absolutely right, I encourage you to give it a try and let me know what’s your experience.

  • Hi Ronald,

    Nice info about Pinterest. Pinterest is an amazing social media platform that provides huge traffic if one know how to use it right.

    You have covered almost everything one need to know about Pinterest. I wish you would have covered something about B2B business also like how we can get most value for B2B business using Pinterest.

    Thanks,
    Umesh

    • Ronald Segura says:

      Hi Umesh,

      I’m glad you’ve liked this article, you just gave me an idea for my next blog post.

      Thanks a lot for reading.

  • Bhawna says:

    Hiiii Ronald,

    Thank you for such amazing tips. I didn’t know about the rich pin validator.
    I think I will follow this step from now on.

    • Ronald Segura says:

      Hi Bhawna,

      Rich pins are very important and Pinterest algorithm also gives them preference when showing search results, so go right ahead and start implementing it.

      I’m glad this was helpful.

      Thanks for reading!

  • Ashish says:

    Hey Ronald.

    Really great article.
    Earlier in my blogging days, I didn’t pay much attention to Pinterest. But After reading case studies on Reddit, I think Pinterest is a really great tool to actually build a huge audience.

    I have made a business page for my Website, not only I can see all the stats but I can also check my actual performance for both the page and the website.

    I am getting around 500+ monthly visits. ( This is when I am not posting regularly)

    I came across a user on Reddit who is getting around 10k+ visitors on her blog just from Pinterest. Her pin got viral and now its everywhere.

    • Ronald Segura says:

      Hi Ashish,

      You’ve already said it all bro.

      Pinterest is a great tool that can drive a ton of traffic to your blog and even get you backlinks if you share infographics.

      Thanks for reading!

  • qasim says:

    Hi Ronald ,

    I am like you as well, always looking for more ways to drive traffic to my blog, especially that my blog is new I have time to test different ways and focus on the one that works.

    But definitely, Pinterest can drive massive traffic and is one that I need to focus on.

    I am using Canva too and it’s very easy and time-saving. right?

    Do you know any good group boards that we can contribute in blogging niche?

    Thank you for sharing your tips.

    • Ronald Segura says:

      Hi Qasim,

      You can try Tailwind, this a wonderful tool that helps you schedule your posts on Pinterest and Instagram and also find communities to collaborate with others.

      This was recommended by Lisa and I just love it.

      Thanks for reading bro!

      • Qasim says:

        Hi Roland,

        Thanks for your quick response. I recently started using Tailwind and I loved it.

  • Lorraine says:

    Enstine, I have been using Pinterest for a while. I wasn’t sure if Rich Pins were enabled, though.

    I checked. They are. 🙂

    Thanks for the reminder!

    • Ronald Segura says:

      Hi Lorraine,

      I’m glad you had already taken care of it.

      Thanks for reading!

  • Excellent advice Ronald. Really digging your emphasis on Pinning what your audience wants, opposed to solely your interests. Pinterest is unlike any social network because it’s not a social network LOL. Definitely an SEO and keyword friendly site though.

    Ryan

    • Ronald Segura says:

      That’s absolutely right Ryan, that’s why is so important to use keywords everywhere on Pinterest.

      Thanks for the comment!

  • Hi Enstine and Ronald,

    Thank you for the tips on Pinterest. I did not have a couple of things done on my account (i.e favicon and rich pins). Those are done now.

    So many little things we miss. Good thing we all look out for each other.

    • Hi Monna,

      I’m glad you’ve found this helpful, and yes, those little things can make a huge difference.

      Thanks for reading.

  • GEORGE AKWOWE says:

    Hi Enstine, thanks for your post on how to drive traffic to one’s site using Pinterest.

    This is another great post coming after your utility post on ICO investment.

    The average webmaster knows that without traffic your website/blog is dead. But we also know that it’s not easy to drive traffic to our websites.

    It is with this in mind that I rate your post highly. Following the steps religiously, one is good to go.

    I know people are rendering this service on some websites for a fee, but you are giving the roadmap free.

    Thanks again and stay blessed.

    • Ronald Segura says:

      Hi George,

      Thanks for the comment bro!

      We like to give out to our community what We’ve already received from others.

      Thanks for reading!

  • Thanks Ronald and Enstine for this post. I’m not sure all of my pins are rich pins. I do have Yoast premium so I will have to check. I love how easy it is with that plugin to have additional images for pins. And of course Canva for creating them!
    I have been using Tailwind to schedule and collaborate with others, it’s a nice program so far.
    Have a great day Enstine and Ronald. Thanks again for this informative piece on Pinterest.

    • Ronald Segura says:

      Hi Lisa,

      Thanks for stopping by, I’m glad you’ve liked this article.

      I’ve never heard of Tailwind before, but I’m just taking a look at it right now. Thanks for mentioning that great tool.

      You rock Lisa!

  • Babs says:

    This is a very interesting article.

    I have Pinterest accounts reaching over 2 million people monthly so I can easily say that this article is spot on mate 🙂

    Good job.

    • Ronald Segura says:

      Hi Babs,

      Pinterest is actually underestimated when it comes to driving traffic to a blog or website, but you’ve actually said it yourself, you reach over 2 million people monthly, if you also implement the right strategies that turns into a massive amount of traffic to your blog.

      Thanks for reading.

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