Alexa traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site. The site with the highest combination of unique visitors and pageviews is ranked #1
Following the definition above gotten from this source, we can clearly bring out 2 ranking factors:
- Daily unique visitors
- Daily page views
However, from my one-month experience with this brand new blog, given the blog’s Google Analytics stats (Page views and daily unique visits) and the Alexa traffic rank of 93k, I think there is more to it than just being about daily unique visitors and page views.