The whole idea of blogging and content marketing is like a kingdom and we know the 3 main components of a complete kingdom:
- The KING,
- The KINGDOM
- The RULED or the subjects.
That’s exactly what blogging is. If any of these lacks or has a deficiency, the whole kingdom is sick.
If content is King, where therefore is the kingdom? What about the ruled? In content marketing, we have laid so much emphasis on the content being the king. There can never be in king without a kingdom and the ruled. Let’s look at these parties differently and see how they relate to blogging.