Let’s start by setting the scene right: You are in a bit of a time-pinch to find the information you desperately need at the moment.
You could be in a foreign city and you are lost. It’s raining heavily, and you’ve lost an umbrella. You Google your hostel, and it pops right on top of the Search Engine Results. You click on it, and then…
…you end up on a 404 error page.
Can you feel the frustration of this imaginary situation? Even though the situation around it isn’t so dire, whenever someone lands on a 404 page, the feeling is the same.