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How to Bring Massive Search Traffic to Your Existing Blog Posts [A PROVEN Method]

Highly recommended SEO tool: SEMrush

Did you know that 7 out of 10 people who leave your website will NEVER return?

That’s a bad news, right?

Here’s what most people do when they want more traffic.

They create more content.

Seriously?

Creating more content is NOT the solution when you don’t attract enough traffic to your already published blog posts.

In fact, Brian Dean from Backlinko has only written around 30 blog posts in 4 years to attract millions of visitors to his site.

brian dean traffic

Okay, you’re not Brian Dean.

What if I tell you there’s a SECRET way to bring massive traffic to your existing blog posts.

The best part? You don’t have to churn out more content to increase your blog’s traffic. All you have to do is to use the strategy that I’m going to share with you in this post and grow your blog’s traffic in next 30 days.

Sounds great? Let’s dig into the details.

The secret recipe to increase your blog’s traffic using your existing blog posts

Update your old blog posts with new set of keywords.

Keyword research is the KEY here.

Yikes! It’s no secret.

The 3 simple steps to bring massive traffic to your existing blog posts:

Step 1: Find your top performing posts

Step 2: Find and use relevant keywords within them

Step 3: Enjoy the new flow of search traffic to your sites!

Let me tell you the BIGGEST mistake most bloggers make.

They write and publish blog posts day-in and day-out without worrying about the results.

After a few months, they realise their content is not bringing any search traffic and majority of the bloggers quit (without even realising their mistake).

STOP writing blog posts without doing keyword research. You can easily build a successful blog if you know how to do keyword research properly.

If you want more search traffic to your sites, focus on finding keywords that your target audience are looking for (on Google).

Step 1: Find your top performing blog posts

Go to your Google Analytics account and find out all the top performing pages. There will be a ton of blog posts that might be ranking on 5th to 20th positions on Google.

Always remember that, your goal is to get top 5 rankings on Google. If you’re ranking anything above 5 and below 20 (i.e page 2), you should start optimizing those pages for relevant keywords.

Quick tip: You can use SERPs tool for tracking your current keyword rankings on Google.

Here’s how it looks like;

The above illustration shows that, my blog Learn Blog Tips is ranking on 16th position on Google for the keyword “motivational business quotes”. Likewise you can find where your keywords are ranking on Google to easily start optimizing them to increase your search traffic.

Step 2: Get access to SEMrush

SEMrush is an incredible tool that gives you information about all the keywords that your pages are ranking for. So you can easily sort out the results to get information about the pages that are ranking between 1 and 2 pages on Google (so you can start working on them).

Pro tip: If you’re NOT using it, use it from now. You can grab SEMrush free (for 14 days) using this link.

Step 3: Start optimizing your older posts with relevant keywords

Once you find all the pages that rank between 5 to 20 positions on Google, it’s now time to find relevant keywords and start using them within your existing blog posts to attract more search visitors to your site.

Here’s how you can find relevant keywords for your existing blog posts.

Using Google suggestion;

The simplest and fastest way to find relevant keywords for your content is to use Google suggestion tool.

Just type the keyword (that your posts are currently ranking for). We’ll consider the same example shown above.

As you can see above, Google is showing a ton of “highly relevant keyword suggestions” at the end of the page. You can simply sprinkle some of them (or all of them) within your existing blog posts.

Within a month or two, you’ll start noticing an increase in your search engine traffic. I guarantee!

Turn your existing blog posts into EPIC and DETAILED posts

I’m working along with Anil Agarwal for the blog Bloggers Passion since 4 years and we’ve grown it to a great extent (not only in terms of traffic but also sales). The #1 strategy we used to grow the blog is to write in-depth articles.

Writing detailed blog posts even if they are around affiliate marketing is what helped us get a ton of search traffic and sales to the site. That’s what I recommend EVERY blogger to follow: write in-depth blog posts with around 2000+ words. You’ll see a huge growth in your search engine traffic within 6 months (if you’re posting consistently).

If your existing blog posts are generating traffic but are not comprehensive, make sure to add more details to those posts.

  • Include images
  • Use relevant information
  • Add more points (give more suggestions)
  • Use relevant links (both internal and external links)
  • Find and sprinkle relevant keywords as discussed above

If you can do the above things, not only you’ll see a quick traffic spike but your audience will also thank you for doing it. After all, that’s what blogging is all about, right? Adding value to your target audience!

Build links to your existing blog posts

Did you know that Google considers over 200 ranking factors?

Did you know that out of all those 200+ ranking factors, 3 ranking factors play a major role?

Out of those 3 ranking factors, backlinks play the KEY role.

That means, your search engine rankings are directly proportional to the number of backlinks that your page has.

To simply put,

More no. of backlinks = More search traffic

More no. of backlinks doesn’t mean that you can get as many spammy links as possible from irrelevant sources. 1 quality backlink from an authority site is better than getting links from 100 low-quality and irrelevant sites.

According to a research done by Moz, a full 99.2% of all websites had at least one external link. That shows the importance of attracting links to your blog posts from external sources.

So there you go! If you want to bring massive traffic to your existing blog posts, remember just ONE thing: attract as many quality links as possible.

You can use link building tactics such as guest posting, infographics, skyscraper technique, video marketing, blogger outreach etc to build quality links to boost your overall search engine traffic to your sites.

Final verdict on getting more search traffic to existing blog posts

Increasing your search traffic is NOT a rocket science.

Instead of reading a ton of SEO tactic, follow ONE strategy and do it right: you’ll then notice a traffic jump in your website’s traffic. Updating your old blog posts by finding and using relevant keywords, attracting backlinks to those pages can quickly help you boost your blog’s traffic.

So what are your thoughts? Did you like this post? Share your views in the comments below.

Rahul Kuntala
 

Rahul Kuntala is a Computer Science graduate who started blogging full-time since 2012. He’s Ironman, retired now. Passed on legacy to a brat called Robert Downey. Read his blog if you like the bio. Follow him on Twitter if you loved the article.

Click Here to Leave a Comment Below 11 comments
Vishal Fulwani - December 23, 2017

Hey Rahul,

Making a Epic page or sailo page and making supporting post for those epic page which have detail post on that topic will increase out ranking. Google give more preference to that post which have natural linking. i’m always ranking my page bases on internal link only.

Thanks for sharing good strategy with us 🙂

Reply
Monu Alagh - November 29, 2017

Updating your old posts is good strategy. I watch so many blogger does this to rank their old posts. I am new in blogging so try this later! Thanks Rahul for the supurb post.

Reply
Richard Monssen - October 24, 2017

Hey Rahul,

WOW nice article mate! I usually keep this meaty nugget of an SEO tactics to myself as an ace up my sleeve to get better client rankings and here you are giving it all away! 😉

I actually make quite the habit of going over older posts and pages adding additional content to get better and new rankings.

One thing I did note that you said Google is only using 200+ ranking factors, I’d be inclined to think that number would be much higher as Google crunches 100k+ different algorithms to determine it’s ranking.

I loved the article mate it’s a gem and those that get to read it will love you for it 😉

Reply
MSI Sakib - October 21, 2017

Hi Rahul,

Thanks a for the technique. I often update the dates on my niche sites but I rarely make any actual content update. After reading your content, seems likes content update could be more beneficial along with date update.

Have a nice dsy!

Reply
Kleison Reis - October 18, 2017

Lol so what you are saying is that “Content is King?” 😉 Making sure your posts have inbound and outbound links, meta and alt data, readability, humor, and imagery to make it a top performer is something to practice. Being able to create EPIC blog posts quickly? Priceless.

Reply
Robin Khokhar - October 18, 2017

Hi Rahul,
You are right that there is no fun of having hundreds or thousands of blog post if it is not going to rank. And personally, I like the tips you have shared.
Thanks for sharing.
Have a good week ahead.

Reply
Fouad - October 17, 2017

Hey Rahul,

You’ve mentioned important points. In fact, you hit the nail on its head. I was actually thinking of updating some of my old blog posts before I saw this.

I love the methods you outlined on how to determine ranking blog posts.

Great Job!

Reply
Lisa Sicard - October 13, 2017

Rahul , great advice. I love how you give us the steps. I’ve read a lot about re-doing old posts to update them and I’ve done a few. I love how you show us step by step. One quick question – do you update it with new date so it comes as a new post? Or do you just manually update it? I’ve done both and am not sure which is best for SEO.

Thanks!

Reply
    Rahul Kuntala - October 13, 2017

    Hi Lisa,

    That’s a great question.

    I’d prefer to update old content with new date. There’s NO SEO value though. No one’s done research on that before (as far as I know). But I just like to think from readers point of view: they always prefer to read fresh content.

    That being said, stop showing date from Google search snippets (as most people don’t like to click on content that had been published years ago). I guess there’s a free WP plugin which you can use to easily remove date stamp from search snippets.

    PS: More than dates, it’s your “updated content” with MEAT plays a better role, Lisa 😉

    Glad to see you here. You’ve an amazing blog.

    Reply
Rajesh - October 12, 2017

For me, i rely on Ahrefs more than Semrush, what I observed is Ahrefs data is more accurate when compared to Semrush.

Reply
    Rahul Kuntala - October 13, 2017

    I agree with you Rajesh. I used both of them and found Ahrefs data more accurate (at least in finding keyword volume, backlink analysis etc). SEMrush is an all-rounder SEO tool though!

    Reply

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