Should You Buy Backlinks In 2018?

buy backlinks

Should you buy backlinks in 2018? I mean yeah you might have heard people buying and selling links half a decade back, but what’s the current response? As far as Google is concerned, it doesn’t officially encourage the act if you buy backlinks for SEO.

Google wants “Links to be natural and organic”, but it’s not so simple out here in the real-world, is it? It would take you months and even years to get any number of links which would actually contribute towards your rankings organically.

And you’re not the only one trying to curate links by buying them, AHREF did a bit of research couple days back by reaching out to the top domains in some of the most competitive niches including Finance, Health, Marriage, etc and here’s what it came up with:

So the simplest answer I that can be crafted for this question before getting into all the details is, yeah you can buy backlinks as long as those links do not look like “bought links”. So the trick is to “make them look natural”, simple as that.

What to Look for Before You Buy Backlinks?

Okay so if you’re spending “money” to create and buy high-quality backlinks, you better get value out of it, right? Now there are some metrics you should definitely be paying attention to before you move out to buy backlinks.

1). MOZ Domain Authority

Domain authority isn’t “the” most important factor, but it’s one of the most important ones because it’s an overall calculation of the domains’ value.

You can check the domain authority of domain using the MOZ OSE tool. The domain authority is based on the site-age, backlinks, frequency of links and some other factors.

It’s calculated out of 100 in total, so the higher the domain authority the better the link for you.

2). No. of Outbound Links

Check how many outbound links the whole domain, as well as the specific page you’re trying to get a link from has on it.

If the no. of outbound links is surprisingly high (compare it with the site’s age, or incoming links) then it’s probably not a good idea to get a link from the site.

Simply because the site might be selling lots of links, which reduces its overall link-juice.

3). Dofollow VS No-follow

Check if the links provided by the site are do-follow, or no-follow. While both are considered “backlinks”, you’ll be able to reap the benefits and the link-juice only with a do-follow backlink.

Keep in mind that these aren’t the “only” metrics you should focus upon, but they surely are enough.

4). Trust-Flow / Citation Flow

Trust flow is a quality indicator from Majestic. It’s calculated based on a number of “seed domains”, and sites which have links closer to the seed domain have better trust flow.

Citation flow signifies the importance, or authority of the site’s links, so basically, the higher these metrics are, the better the link weights for you.

Once you’ve analyzed the above factors, let’s focus on what kind of links “not to buy”.

Links You Should Not Buy:

1). Automated Backlinks

There are many services and individuals with offers like “We will get you 5000 backlinks in 24 hours”. Well, that’s just a big no, regardless of how cheap the service sounds.

As it’s been mentioned many times already, it’s the “quality” that matters not quantity. Also building so many backlinks in such a short-time span is a definitive “spam” trigger.

2). Navigation/ Sitewide links

Google knows which links are natural, and which aren’t.

So getting a link from the sidebar or menu-bars of websites isn’t at all a recommended strategy. Basically getting a link from anywhere apart from the “content” is a bad idea.

3). User-Generated Backlinks

These are backlinks such as directory submissions, forums etc. While these can be made to diversify your link profile which is a good SEO strategy, these shouldn’t be “bought” as they contribute none or a negligible amount as far as SEO benefits go.

4). De-Indexed Domains

I’m sure it’s basic common sense, but I’ve seen many fall to the trap of a “professional looking” website.

Just because it’s professional doesn’t mean it’s worth your money, chances are you’ll catch the problem when you do your Moz DA or backlink profile analysis anyway, but if you don’t, it’s a good practice to always Google the site using “site:websiteurl.com”.

If the website shows up on Google, it’s not penalized, if not, distance yourself as far away from the domain as possible.

5). Link Farms / PBNs

It’s the general assumption that PBNs help you rank, well they do! But for how long? Google is getting smarter by the second, and once it rolls out an algorithm to penalize PBN links, all your years of hardwork will get dumped in seconds!

Instead, it’s better to give your website some time and efforts, and rank it without PBN domains or link farms even if it takes couple months longer.

Final Words:

So that’s a wrap up as far as basic linking strategies go. There isn’t any rocket-science to create high-quality backlinks, you just need to make sure the target site has some authority, citation flow and quality links of its own before you entrust it to boost your SEO.

Do let me know your feedback on this piece, all and any suggestions are welcome via the comment form as well!

Jyoti Chauhan

Jyoti Chauhan is an SEO Expert and Blogger behind UpdateLand. She writes about SEO, SMO and Blogigng tips at her blog. She has been completed three years in Internet Marketing.ConnectWith her on Google+, Facebook and Twitter etc.

Click Here to Leave a Comment Below 14 comments
Jakob B Madsen

Great post!
Buying links is tricky business so thanks for this guide.
I have bookmarked it as it is worth coming back to.
Thanks for always producing great content!


Hey Jyoti,

Thanks for sharing a very good post.

Back link is big and important part of link building for SEO Marketing. I have never purchase any type of backlink. I do best SEO for website and get organic backlink because natural and organic backlink is valuable for Google Algorithm. Someone people purchase backlink for website because they are not aware of digital marketing.

Sagar Nandwani

A dilemma is created though by the fact that buying backlinks can and does work. Lots of businesses do it, especially in competitive industries, and lots of them get good rankings as a consequence and have never been caught or penalised in years of doing so. The reason they get away with it is because there are billions of links spread across the web and it’s not easy for Google to differentiate between backlinks that have been paid for and natural backlinks (i.e. those which have been given editorially and without inducement).


Hey Jyoti,

Thanks for sharing informative post.

Back link is big and important part of link building for SEO Marketing. I have never purchase any type of backlink. I do best SEO for website and get organic backlink because natural and organic backlink is valuable for Google Algorithm. Someone people purchase backlink for website because they are not aware of digital marketing.


Another good post by jyoti. but i am afraid of buy backlinks for my website as google consider them spam links.


This is a very helpful article for me because I have started a technology blog and I don’t have knowledge of link building and I am planning to buy links from Fiverr but I am confused it is safe or not. But after going through this article I have got some idea. One more thing I want to ask is this safe to buy backlinks? Thank you, Jyoti, for sharing such informative article.

Anirban Roy

Backlink is a big concept, and all the new bloggers or website owners always fall in this trap to create the backlinks in a minute. We all need to look for create quality content first, than the backlinks. Thanks for this great post.


I was at first surprised at the number of places you can buy links. I never expected it to be so much higher than the unpaid links.

But I shouldn’t be. I’m the guy who sent the Excite (remember them?) CTO into a rage when I said at a conference the search engines would sell links on the results page (Google was still in a garage). And the CTO proclaimed it would never happen.

Keep up the good work.

Shantanu Sinha

Hello Jyoti,

Great post over here 🙂

This post of yours have brain washed my concept about the back links.

I have never ever thought that it could be bought too. I just keep on commenting on blog post and share their contents on
social media, in return they do the same for me. I love this tactics of getting backlinks.

The hard work would be there behind our success. It would help us in the long run, certainly blogging is ain’t a single day game.

Thanks for the share.


Rachel Lavern

I personally would never purchase backlinks. I do realize that to rank high in Google one needs other reputable websites linking to our site, but I wouldn’t buy those links.

Chris DeeWaard

Hi Jyoti,

My personal take on buying backlinks is that I wouldn’t do it. Honestly, I never thought about it until I came across this post.

I don’t write blog posts for search engines. I get my visitors by visiting and commenting on other people’s blogs. I get a backlink to my blog as a result of my efforts. To me, it’s like cheating the SEO system by paying for them just to rank higher. Just as paying for likes and shares on social media makes the posts look like they’ve had more traffic than they really did. Not really honest if you ask me.

If it’s seems iffy to me, I avoid it like the plague. I don’t want my reputation to be tarnished or destroyed.

Thanks for sharing this for those of us who never heard about it before today.

Have a good one……Chris

Lisa Sicard

Interesting post Jyoti. I would say if you would use the link without being paid it’s a natural link. But to insert a link that doesn’t make any sense or is not relevant to your post is a big No No.
I wonder how Google knows which are and aren’t?
Thanks for sharing on this topic!


Great article. Buying links is certainly not good for any website, I think. One should put his hard work to create awesome content and get natural backlinks. As well as Guest posting and blog commenting are also good ways to get do-follow backlinks. So, one should focus on these things rather than on buying backlinks.

Rupesh Kumar

Quite an informative post, Jyoti. You have to be really very cautious while you buy links. Moreover, I would say exhaust all link building opportunities like a guest post, etc, before you even think of buying links.
I am sure your points are going to benefit people who are kind of sure about buying links.
Just to add one point, I feel it would be great if someone can get contextual links. It would be unwise to get a link for your health website from an article mentioning about gambling websites.


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