5 Ways to know exactly what your blog readers really want!

One of the biggest challenges in blogging is to know exactly what your readers really want. This does not only apply to blogging though. It applies to a lot of businesses on and offline.

No matter the amount and quality of content, traffic and engagement level on your blog, if you have not been able to figure out exactly what your readers want, chances of succeeding are very slim.

Two of my blogging friends, Adrienne Smith and Don Purdum are doing remarkably well, teaching their readers the main keys to succeeding as bloggers and entrepreneurs.

don purdumIn this post, Don asked some very pertinent questions and here are two of them;

  1. Do you know who your customers “really” are?
  2. Do you know what they need or want or are you assuming?

I think assumption is what kills most of us and if you read Don’s post, trust me you are going to return with a bucket full of points to work on and change your business.

Adrienne SmithAdrienne in this other post on her blog tells us Diane’s story. As a matter of fact, she (Diane) wasn’t making any money from her blog and when Adrienne first visited her blog, her first impression was she had NO clue what Diane even did.

So a simple but powerful question from Adrienne is: Who Is Your Audience ?

Diane blogs about blogging so she assumes everyone was her audience who wanted to know about blogging.

To make things clearer, here are more questions from Adrienne inline with the one above  :

  1. Is it the audience that wants to learn how to brand themselves?
  2. Is it the audience that wants to know how to write a post, do keyword research, etc.?
  3. Is it the audience that wants to know how to drive traffic to their blogs?
  4. Is it the audience that wants to a new blog theme?

You see, it’s all about knowing what your readers want.

In this post, I’m not going to take you far. I want to point out simple things happening on your blog that could just be telling you what exactly your readers are expecting from you.

What am I saying?

There are some blog posts on your blog that have become so popular. Your readers are really spending more of their time on those posts, but you have become too busy and distracted that you don’t even understand the language of those articles.

what your readers want

How know exactly what your readers want!

If you’ve been blogging for a while, I want you to take a closer look at your blog in order to locate articles that have gone popular.

How do you locate them?

1 – Most commented articles

This is the most basic way to have an idea what your readers want. The article that is most commented is probably treating a particular topic. That certainly means your readers have had some interest in that topic so expanding your blog and publishing more articles in that direction could make your blog even more active.

Take a look at my blog here!

how to know exactly what your readers want

At the moment of writing this post, the three most commented articles on my blog are SEO related. Anything getting backlinks seems to keep my readers hooked.

Now, this is a very powerful discovery that tells me if I want to keep you (my readers) more satisfied, I should teach you more on SEO. If I’m wise enough, I should do more research and publish actionable posts on this topic 😉

2 – Most shared articles

Some of us do get a lot of social actions on our articles but the truth is, some of these articles get exceptionally more shares.

Why do you think these articles get more shares than others?

The simple reason is that the issue discussed in them resonates more with your readers. Evidently, if you publish more in that direction, you are certainly going to be doing some good to your blog.

But how do you know those articles with more social actions?

There are tools to help you but most of the social media sharing buttons on our blogs can already give you some data.

how to know what my readers want

Or you may want to use a tool like buzzsumo

buzzsumo social shares

3 – Use Heatmap tools

One of the indisputably effective ways to know what your readers want is to use heatmap tools. Heatmap tools help you see exactly where your readers click and where they scroll to.

Look at what I got with HotJar on my blog:

using heatmap to understand what your readers want

What’s good with HotJar is that it shows me single visitors to specific pages and how much time they spend on these pages. The more time they spend on a page, that gives me an idea how important the page is. This data can really help me know exactly what my readers want.

hotjat heatmap

Other heatmap tools I have written about on this blog: PtEngine and LuckyOrange

4 – Running Surveys/Polls

One of the best ways businesses gather data to aid strategic decisions is surveys. It allows people speak out their minds on specific issues.

Using surveys on your blog can literally show you clearly the kind of content your readers will be excited about.

You can use a survey/poll tool (like HotJar) that will stick a questionnaire to your blog, create a blog post with a questionnaire or simply send a mail to your subscribers.

The question you ask in your survey should be aimed at allowing your readers help you come up with interesting blog topics that will keep them loyal to your blog.

Polls allow people to vote and this helps you know what your readers like more on a list of topicspolls to know what readers want

You can simply use  Hotjar to run a poll and allow your readers to tell you what they prefer on the list of topics on your blog.

5 – Pay attention to traffic from search engines

One of the little known ways to know exactly what your readers want is to monitor your traffic from search engines.


Your readers from search engine may behave differently from those hitting your pages from referral sources, emails or search social media.

A huge portion of these natural visitors are first timers. Chances are that they are never going to return. You may never ever get to know what they want if you don’t do something specific to them.

First, get your Google Search Console and Google Analytic accounts linked up. Once this is done, some crucial SEO data from your Search Console will be available in Google Analytics. See instructions here

Once this is done, you’ll be able to see the top performing pages that get the most traffic from Google.

Go to your GA account and click to expand Acquisition -> Search Engine Optimization -> Landing Pages.

how to know what your readers want

Now you can identify those pages that get the most clicks from Google. What you should do here is edit these pages with specific message targeting visitors from search engines.

You may even have a specific survey for them, based on the keywords that drive traffic to the different pages.

How do I know the keywords that drive traffic to these pages?

Your question isn’t stupid at all!

You’ll need to go to your Google Search Console account for the site you want to monitor search traffic. Click Search Traffic – > Search Analytics

know what blog readers want

Here, you are going to have a list of your keywords (queries) and some more very crucial data.

Now with this information, you can target your search visitors with some specific and targeted information on those popular pages and dig deep to know what they want.

HotJar for instance is a flexible piece of tool. It allows you to create surveys and target them to individual posts and pages on your blog.

With this in mind, you are able to create super targeted survey only for these pages.

That’s it!

What do you think about these 5 ways to know exactly what your readers want? Please drop a comment and let me hear from you.

If you like the post, please share on social  media

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Click Here to Leave a Comment Below 53 comments
Mark commented...

Hello Enstine,

Yet another awesome post I must say. Its very vital to know what readers want and share the same so that the blog stay healthy.

Thanks for the tips.

Yogesh Shinde commented...

Hey Enstine,

It’s important to know our audience so we can serve them better and best. It also helpful to get blog post ideas and search affiliate products which will help our audience in various tasks.

I see, you are using Hotjar to create polls and I like the way you are taking care of your audience. Thanks for sharing and inspiring us Enstine.

Yogesh Shinde
Yogesh Shinde recently posted…Neil Gaiman Inspirational and Motivational Quotes, Books and Speech For Writers and BloggersMy Profile

Mark commented...

Thanks for sharing these five incredibly awesome tools & strategies Enstine!

They really help us pinpoint exactly where wee need to be
placing the vast majority of our time and resources.

I had not previously heard of Hotjar, so thanks for
making us aware of it.

I can readily see the benefits of using it.

It’s almost like employing a secret weapon!LOL!And strategies 1 & 2 make
perfect marketing sense as well!Thanks!
Mark recently posted…How Some Extremely Savvy Small Business Owners Generate 300% More Profit From So Called Dead Assets!Part TwoMy Profile

Chris Webb commented...

Great tips, I especially love the simple analytics approach. In my industry, whenever I use the word video it gets anywhere from 25-50% more views and comments. Reviewing your past work for traffic can give you a theme to craft your next post. Thanks again!

Clifford commented...

Hi Estine, with the strategies mentioned in this post i can increase my blog organci traffic from Google. Thanks alot for this wonderful post.

Corina Ramos commented...

Hi Enstine,

This is a great post. Thanks for these reminders. It’s been a while since I checked my most read articles. I forgot all about that.

I had Heatmap installed on my blog – I can’t remember why I removed it but it did provide insight as to what visitors were clicking on. HotJar is new to me though and I do like their features.

I like the idea of doing a poll to ask visitors what topics they’re most interested in. I’ll need to do that for the new blog.

Lots of great information you provided here and I’ve saved this to my Pocket to keep for later. 🙂

Hope you’re having a great week!


    Enstine Muki commented...

    Hi Corina,
    Thank you for this comment 😉
    Maybe you should go back to heatmaps and try out Hotjar. I’m using it to run the poll on my blog and I like the data I’m receiving. In addition, the free version can be enough for most blogs.

    I’d like to hear your experience with time 😉

    Do have a wonderful weekend ahead Cori

Zara Khan commented...

Hi Enstine,
It’s really a good way to know what visitors want through surveys and polls. I have already replied to the survey of yours. And also, the monitoring the search engines works.
Thanks for sharing this amazing post.
Zara Khan recently posted…Siraj e Muneer Urdu Book by Aslam rahiMy Profile

Mansi Padhya commented...

Hi Enstine,
Very interesting post. Without knowing what our readers want we can deliver to them anything.
Thank you for sharing Informative post.
Mansi Padhya recently posted…10 Common Reasons You Are Unfortunately Failing At The Content MarketingMy Profile

Mi Muba commented...

Hi Enstine

Very interesting post indeed and the tips you mentioned to know what blog readers really want are pretty awesome.

Without knowing what our readers want we can deliver to them anything but their required thing. A thing is priceless if it has no value for whom who we are providing be it costs in millions.

I read both the posts you mentioned and after reading this one my perception about how to know what our readers want has reached to the height of accuracy.

Many thanks for sharing and have a great rest of the week.

    Enstine Muki commented...

    Hi Mi,
    It’s a pleasure seeing you here again and thanks for the comment 😉
    Being a successful blogger in my community, I have no doubt you know about these 2 peeps. What they share has really increased my knowledge in different aspects.

    Thanks for making it a date on this post. Hope you are having a wonderful week

Shantanu Sinha commented...

Hello Enstine Muki,

I was not aware of some of the tools you mentioned here. Thank you for such an informative post.

I too confess, I am from them, who doesn’t know what really my audience wants. As I was not
getting any feed backs.
Thank you for coming up with such helpful post.

Shantanu sinha

Chris Hooker commented...

Thanks Enstine for an informative post.

I was not aware of some of the tools you have mentioned or how to use them efficiently. Now that I know I will make use of some of them.

I confess to being one of those who does not know who their audience is, simply because I have received no comments, not one comment in 130-odd posts! Without feedback it is very difficult determining exactly what is wanted and so I endeavor to cover as much ground as I possibly can, whatever I deem could be useful to others.

Many thanks once again.


Ikechi commented...

Hi Enstine

I read Adrienne’s post and she sure asked some interesting questions which you have answered.

It is great to be able to go deep into the mind of your audience and see what problems they want solved. The more you easily can do this, the more they will trust you and this helps in engagement.

Thanks for sharing this with us. Have a wonderful day.
Ikechi recently posted…3 Crazy Things You Did not Know About Fishing for ComplimentsMy Profile

Sherman Smith commented...

Hey Enstine,

One source that I use quite often is Landing Pages on google analytics. The only thing I haven’t done was update these pages, but I have created posts relating to them.

Also, I just started using Google URL Builder where I measure the clicks for links I share through my email and other sources. This gives me a general idea of what topics piques the interest of my list as well as on social media groups and other sites.

Thanks for sharing these tips Enstine! Have a good one!
Sherman Smith recently posted…Importance Of Branding Yourself Online When You’re Broke With Little TimeMy Profile

    Enstine Muki commented...

    That’s an awesome addition Shareman but I think you should do some work on those popular pages.
    I’m not focusing on adsense on my blog but a little change I did on one of my popular pages took my earnings to about $2/day. How about that?

    Now, Google URL Builder is something I use often too and it’s best way to create campaigns and monitor in GA. It helped me save time by kicking out of some Google Communities I thought were useful. Once I didn’t see clicks, I knew those were not of any use to me 😉

    Thanks for sharing your method bro. Hope you are having a wonderful week

Ben commented...

Hi Enstine. Most of my traffic comes from search so I pay a lot of attention to the data that Google Analytics and Google Webmaster Tools (Search Console) collects. I often look to those data sources to get idea for either additional content to put onto a page or to write a new blog post about. Thanks for telling me about the other places to look too.
Ben recently posted…Quatre – Weekend Roundup IVMy Profile

    Enstine Muki commented...

    That’s the winning method Ben 😉
    My SEO traffic grew to where it is now thanks to the trick i got from SC.

    I’m sure if you keep following up with that, you’ll excel.

    thanks for sharing, peep

Janice Wald commented...

I need to explore these tools when I am at a computer and have more time. Thank you for the ideas.

    Enstine Muki commented...

    Hey Janice,
    Thanks for showing up and dropping a comment.
    Hotjar is a powerful tool so try it up and let us know your thoughts.

    do have a wonderful week ahead

Kim George commented...

Heyyyy there Enstine! Wow this was a great read my friend anddddd featuring two of my favorite people Adrienne and Don!

I am seriously learning sooo much from these two about writing more targeted content. I appreciate the way that you outlined this article and the tips that you shared.

Off to share this post on social media as it is a must read. P.S. Is it me or does getting clear on your audience seem to be a recurring theme as of late?

Cheers Enstine!

    Enstine Muki commented...

    Hey Kim,
    Adrienne and Don are wonderful peeps right? Just so awesome what we learn from them 😉

    Thanks for taking this post to your followers through sharing on your social profiles.

    BTW how is the challenge going?

Adrienne commented...

Hey Enstine,

Well first off, thanks for the mention here and I’m glad you shared these tips with your audience.

The one thing I will add before I go on to talk about your post is that SO many people aren’t clear on what they really do so because of this they just write about various topics. Looking at the stats like you suggest here might end up hurting them because until they figure that out they’ll continue speaking to everyone instead of their audience. Those people who read and comment on their posts might actually not be their audience.

Confusing right!

Now if they are clear on what they do and who they help then everything you’ve mentioned here can definitely help them with moving forward. Checking their keywords, popular posts, comments, etc. can help them know the type of topics they need to be covering the most. Then again, if they really know who their audience is then those topics will come very easily to them. 😉

Great share and thank you for the mention again. Get this right and it’s gold. Get this wrong and you’ll just be doing the same thing over and over again not getting any better results.

Adrienne recently posted…How to Stand Out and Stop Worrying About Your CompetitionMy Profile

    Enstine Muki commented...

    Hey Adrienne,
    Thanks for stepping over here and dropping a comment on this post. The second comment here today right? Really appreciate your time.

    You are really correct and I appreciate adding to the mix

    It’s often not very right to depend on a single method and draw conclusions. So people commenting on a post may not be your audience and that’s correct.

    Combining other factors can help with getting the right results. But for those generalists, once people comment more on a topic, that can help them narrow down their topics

    I have a poll currently on my blog here and the data I’m seeing is making a lot of sense to me. Putting that together with the comments, I can clearly see what my readers want and that could have a big meaning for me and this blog.

    Thanks once more for your action. I do really appreciate and wish you have a more wonderful week ahead 😉

Francis Quarshie commented...

Hey Enstine,

That’s powerful. And thanks for sharing. Just be careful you don’t take Backlinko’s work to do. LOL.

I’m loving every bit of this post.

This is how I do it:

I pay attention to traffic from search engines and my most popular post. I’m I on the right track? You know I’m a “Nino” in blogging.

Thanks a bunch for introducing the survey/poll tool: Hotjar. I believe it’s gonna help me.


    Enstine Muki commented...

    lol Brian is a huge brain though 😉

    Study those popular post carefully and you’ll see somethings to tweak and make them more popular.
    Did you signup to Hotjar? The tool is simple and amazing 😉

    Thanks for being part of this post bro

Yvonne I. Wilson commented...

Hi Enstine

Very informative post indeed. I highly respect you sir and what your colleagues have shared as well on this topic.

I have looked at #1, 2 and 3 in the past but is new to the other strategies that can be used to know what readers want. Guess it’s that time to expand into those areas as well. Thanks for sharing. Cheers 🙂
Yvonne I. Wilson recently posted…10 Biblical Basics for Financial Freedom, Abundance and Peace – Part 2My Profile

    Enstine Muki commented...

    Hi Yvonne,
    Thanks for making it possible to this post today. You just dropped a second comment on my blog today and I appreciate the time.

    I recommend checking out hotjar. Try the poll and you’ll gather wonderful information that will help shape you business.

    I praise almighty God for your presence on my blog today and pray his grace gets multiplied on you.

    Do have a wonderful week

Monna Ellithorpe commented...

Hi Enstine,

Great post. I’ve used “heat maps” in the past but they didn’t help me very much but now that my blog is getting more visitors, I will be trying it again.

As always, thank you so much for your valuable information you share.

Promise Excel commented...

Sir Enstine,

I couldn’t agree more with this post. Paying attention to what your customers want reduces lots of stress and brings one closer to success.

When I started blogging newly, I was just publishing anything that comes to my mind. Hence, my traffic was low.

But when I started paying attention to the traffic from search engines and started creating content based on what my visitors wanted, my traffic skyrocketted.

After reading this post, I’ll pay more attention to traffic from search engine and also the heatmap.

Most commented and shared post also work.

Thanks for sharing this.

And again, thanks for the comment you dropped on my blog. It means a lot to me.
Promise Excel recently posted…Mohammed Dewji The Youngest Billionaire in Africa 2016My Profile

    Enstine Muki commented...

    Wow thanks for reading, commenting and sharing peep 😉
    Learning is a process that only stops with death. While we live, we keep learning

    A lot of us started confused but with time, we got streamlined .

    The heatmap tool is exciting. Give hotjar a try and you’ll like it. I’m getting beautiful data from the poll and will share my experience with time.

    Do have a wonderful week ahead bro and thanks for being part of us

Joy Healey commented...

Hi Enstine

Thanks for a useful post.
I’ve used surveys to my mailing list before – probably time to try another one!
Only recently have I started paying good attention to my Google Analytics and similar stats (silly me for leaving it so late).
I was able to see a post that was clearly ahead of the others – and one very important to me – so I revised it and hopefully made it better.
I haven’t looked at BuzzSumo or heat maps – obviously time to expand my repertoire yet again 🙂

Joy – Blogging After Dark

    Enstine Muki commented...

    Hey Joy,
    How is your week going?
    Thanks for stopping by and dropping a comment.
    GA and GWTs are excellent free tools from Google but a lot of us are neglecting it. by the time you work more closely with them, you are going to realize they are gold.

    I recommend checking out Hotjar too. That tool can turn out to be one of your most needed marketing tool at one moment. The free options are good to go with for now.

    thanks for being part of this post Joy. I hope you are having a wonderful week
    Enstine Muki recently posted…JustRetweet Increases Social Shares And Website Traffic. Period!My Profile

Abraham Ologundudu commented...

Hello Enstine,

This post is timely. Adrienne surely knows her onions and I respect her for that.
I have taking a closer look at my analytics from search engines and it has really helped me improve my readership. I now write content that are more targeted and people like to read.
I have not really used survey’s and polls on my blog. I guess I have been ignoring a great tool. Thanks for sharing quality content as usual.
Abraham Ologundudu recently posted…Top 40 Phenomenal Quotes That Will Teach You Self LeadershipMy Profile

    Enstine Muki commented...

    Hey bro,
    I’m so excited to see you here today and thanks for the comment 😉
    You are right about Adrienne. Her blog speaks for her and I know she’s got a lot of wonderful followers 😉

    You may want to try out hotjar. It’s simple and I like the results. The poll at the bottom of my blog is awesome and I can tell you I know where I’m going from here 😉

    Thanks for being part of us today. There are better days ahead so let’s keep giving 😉
    Enstine Muki recently posted…How to get free dofollow backlinks from 15 Commentluv Blogs [PART 2]My Profile

Robin Khokhar commented...

Hi Enstine,
It’s really a good way to know what visitors want through surveys and polls. I have already replied to the survey of yours. And also, the monitoring the search engines works.
Thanks for sharing this amazing post.
Robin Khokhar recently posted…Why Use WordPress For Your Website Or Blog?My Profile

Bilal Ahmad commented...

After using heatmap tool on some of blogposts, I was able to find out what my readers really wanted and after implementing the necceossry changes, it helped in reducing the bonce rate. And time on site has positve correlation with rankings. I can see its rakning improved now.

Heatmaps are the great tools to know what really our audience are upto. Thanks for the other useful tips Enstine.
Bilal Ahmad recently posted…Top 15 Best Free Keylogger Softwares to Monitor Keystrokes in WindowsMy Profile

    Enstine Muki commented...

    You are right Bilal
    The unfortunate thing though is that many don’t know it.
    I hope you will write about it on your blog so as to educate those of your readers who ain’t making use of this wonderful tool

    do have a wonderful week buddy and thanks for the comment

Alice Wright commented...

I had try many times to get good readers traffic for my blog but I didn’t get success, and today when I read this post I’m realizing that what was the reason behind it. Thanks for this nice post.
Alice Wright recently posted…Hello world!My Profile

    Enstine Muki commented...

    Hey Alice,
    Thanks for the comment
    Yeah if you understand your readers, you will provide what they want and get more of them on your blog

    Do have a wonderful week ahead

Lisa Sicard commented...

Hi Enstine, Nice post! I’m been following Adrienne and Don for years and they are just awesome in knowing what readers want. Don has taught me about really zoning in on that and speaking to one person not trying to please everyone in one post.
I like your example of the heat maps, that is something I have to dabble more with. Thank you for these tips and tricks! Have a great week ahead there.

    Enstine Muki commented...

    Hey Lisa,
    Adrienne and Don are the gems right?
    Great peeps to follow always.

    Thanks for your input again Lisa. Hotjar is very simple. I didn’t find any complex steps and you can go with it for free except you need more services.

    It’s a helpful tool I do really recommend 😉

    Do have a beautiful week ahead

Kiran Kumar commented...

Hello Enstine,
This is another great post in this site and on a very good topic. It is true that if I don’t know what my blog readers want then there is no profit to post just anything which are not relevant to my readers.

Thank you so much for the tips.
Kiran Kumar recently posted…Latest Saree Blouse Designs Images Only For YouMy Profile

    Enstine Muki commented...

    Hey Kiran you are very correct and thanks for your comment
    Most of us don’t see result because definitely we don’t know what our readers want

    I hope this post helps you out in one way or the other

Deepanker Verma commented...

It is very important to know what readers want. Many people make this mistake and push random articles. But if you are not writing what readers want, they will unsubscribe the blog in few days and will stop visiting your blog.
So, It is very important to consider his.
This is very informative guide explaining how to know what your readers want. I hope new bloggers will understand this.
Deepanker Verma recently posted…Paytm Expands Into Movie Ticket Booking; Partners with PVR and INOXMy Profile


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