6 Different Ways Businesses Utilize Automation for Better Results
Automation has become one of the most critical factors for successful businesses these days. By saving time and reducing costs, it helps increase operational efficiency and productivity and helps companies focus on their core competencies.
But how are businesses utilizing automation for better results and sustainable growth? Take a look at how they do it so that you can follow their suit and grow your business.
1. Automating Daily Repetitive Tasks
Every business has various tasks on its daily plate that are necessary for making the organization run smoothly. However, most of those routine tasks are tedious and take a lot of time. As such, they can be overwhelming and stressful, taking a toll on productivity, efficiency, job satisfaction, and bottom line.
Those tasks include invoicing, billing, accounting, inventory management, purchase orders, supply management, and the like. They’re necessary, but put a strain on your staff, which can lead to costly errors.
Automating these repetitive and time-consuming tasks is the best way to supercharge efficiency and productivity. Automation software can complete various tasks in just a fraction of the time that it takes a human to complete them. They also provide full accuracy, eliminating the risk of human error.
2. Automating Email
Marketing does require a human touch, but there are areas where it can benefit from automation. Some of them are content curation and social media management.
But one of the most popular ways to automate marketing has to do with email. They use tools for automatically sending welcome emails whenever someone subscribes to their newsletter. They also send automatic responses to standard customer support tickets that don’t address complex problems requiring an agent to resolve it.
However, sending personalized emails to customers takes quite a lot of time. This is where AI comes in. AI is reshaping email marketing these days, enabling organizations to optimize their content and increase open & click-through rates, thus boosting leads and sales.
3. Streamlining HR Processes
Various HR processes also take a lot of time, which is why they are perfect for automation. Some of the most time-consuming HR operations that you can automate include payroll, employee onboarding, and employee time-tracking.
Automation tools for payroll and time-tracking can save you plenty of time, and ensure that you deal with accurate calculations and data.
AI and chatbots can help you automate employee onboarding. More and more businesses are harnessing the power of RPA (Robotic Process Automation) to speed up their onboarding operations and yield better results.
A chatbot with the best AI can help your new hires quickly learn about the company culture and everything they need to know to always perform at their best. They can provide them with the right guidance necessary for adjusting to their new work environment.
4. Automating Lead Generation and Sales
You already know that you can automate your lead generation emails and other follow-ups for nurturing leads. But you can take it a step further and automate your lead scoring. That way, you can significantly speed up the processes of qualifying and converting your leads, because you will know how and when to target each of them.
You can also automate lead generation on your website, which is again where AI chatbots can help. You can build the best AI chatbot that will help you upsell and cross-sell your products or services. You can program it to monitor the behavior of your website visitors so that it can proactively provide personalized recommendations and boost your leads and sales.
5. Using AI to Predict Future Trends and Campaign Performance
AI has crept its way into almost every business area, hasn’t it? Predictive analysis is yet another one of them.
You need to leverage predictive analysis if you are to learn more about future trends in business and consumer behavior. With accurate predictions, you can make sure you perfectly align all your campaigns with your goals and vision.
If you use automation tools powered by AI, you don’t have to worry about inaccuracy. You will deal only with accurate data so that you can effectively attract your target audience and convert your qualified leads. You will have a clear, real-time insight into the performance of your campaign so that you can make any necessary adjustments and ensure campaign success.
6. Empowering Customer Support with AI Chatbots
That’s right, AI chatbots again. Well, RPA is the most popular way businesses utilize automation nowadays. RPA refers to the use of robotic software with AI, NLP (Natural Language Processing), and machine learning capabilities that can intelligently handle high volumes of repetitive tasks. That software refers to AI chatbots.
There’s no better way to enhance your customer support than to integrate it with an AI chatbot. By automating customer interactions, you can save time, serve more customers, save costs in the long run, and forge meaningful relationships.
Chatbots can carry out intelligent conversations, always providing relevant and contextual information. Available 24/7 and capable of simultaneously interacting with hundreds of users, they provide instant responses, leaving no customer waiting.
What’s more, you can create a chatbot and deploy it on multiple channels, taking your customer service and omnichannel marketing to a whole new level.
As Avi Ben Ezra, the CTO and co-founder of SnatchBot said: “In a world where people message each other on a massive scale and where they prefer to access businesses and organizations via their messaging channels than via websites or phone calls, then omnichannel marketing and communication is essential.”
These are only some of the numerous ways businesses utilize automation for better results. Are you leveraging automation as well? What are you doing to save time and costs, and increase operational efficiency and revenue? Let us know in the comments below!