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How to Create Content Upgrades with Thrive Content Builder!

We've all be made to believe that the only way to easily create content upgrades is to buy some dedicated plugins. That's not true! Thrive Leads is a powerful list building tool. But in this post, I'll show you how to create high converting content upgrade with Thrive Content Builder.

NB: Thrive Lead and Thrive Content Builder are two different plugins by the same company!

If you don't have a copy of Thrive Content Builder, you can get one here. The reason is that this will allow you create animated, eye-candy, stunning and sticky blog posts.


In addition, you are going to have to remove many other plugins from your blog because Thrive Builder is a bunch of functions​ that do the same things over 10 different plugins can do.

How to Create Content Upgrades with Thrive Content Builder!

Content Upgrades is one of the most powerful list building methods out there. Thrive Content Builder makes this incredible method more easy for us and more accessible to use.

Content Upgrades is simply a situation where you make post-specific opt-in offer. This is not a generic offer but something that specifically extends the purpose of a post and that is made just for the post.

How to Create Content Upgrades with Thrive Content Builder and remove 10+ additional plugins from your blog!

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​Here is a quick sample:

You write a blog post teaching your readers different methods to make their first $5000 a month and In the content upgrade, you write an ebook in which you give details (including tools, products, traffic,etc) how you made your own first $5000/month.

I'm very certain a majority of those who read that post will be interested in knowing exactly your own practical steps in making your first $5000/mo.​

The idea is simple....

Make people see phase 1 of something. But for them to access phase 2 (or phase 1 in a different format), they should submit their emails.​

What do I mean by phase 1 in a different format?​

Sometimes you may have a long blog post and you want to have a pdf version of it as an upgraded content. It could also be a video or podcast version so some readers may want to get the same post but in another format.

Thrive Content Builder makes it very simple to deal with this. So let's see how:



First, you have to create your signup form with your email marketing platform (AWeber, MailChimp, GetResponse, iContact, etc) and get the subscription form's html code ready.



The next step will be to return to your WordPress dashboard and create a lightbox using thrive content builder. This is quite simple so just follow steps below

create content upgrades

Go to Thrive Lightboxes and click Add New!

Then your next window will look something like this:​

content upgrade

Now, there are three things you are going to do here;

1 - Enter the title of the light box. This is for internal use only. You'll see it at work as you continue reading

2 - Click "Publish" to save and activate the light box. Don't be afraid. It's not going to be added to your list of blog posts  or pages​.

3 - Click "Edit with Thrive Content Builder" to start adding flesh to your lightbox​

Once you click to edit the lightbox, your next Window should look something like this:

Now, this is just the skeleton. What we'll do now is to add the form and some text. So drag and drop the Lead Generation object from the Content Builder Tool bar. Follow the red arrow.

After dropping the Lead Generation element, this will create your form with two form fields and the submit button. ​

thrive content light box

The next step will be to add some text to the form and make it more beautiful. You have the Paragraph/Text Element tool on the Tool bar. See it as indicated by the arrow in the image.

Drag and drop above the form fields within the white space.​ This will allow you type some text (Heading) on the form. See my example below:

light box design

There are a couple of things I have done here and I want to explain:

1 - I added a text box where I entered this title and made it bigger and bolder. Note that you can play with text the way that fits you

2 - I added another text box where I typed the short description

3 - I changed my form display from vertical to horizontal. Once you click on the form with the left mouse button, you see tons of options.​

4 - I added another text box where I typed another text. This is purely optional.

Note that you can add images, videos, etc by dragging and dropping the elements from the tool bar​



Now we have our light box created. Let's add the html form we got from our email marketing platform above (in step 1)

Now, click on the form with the left mouse button. 

This will pop up a toolbar window. See image below:

lightbox form

Here, there are tons of options to control and design your form. If you click "Horizontal", (In my case) you will have the option to change your form back to vertical.

But we are more concerned here about connecting our form to our email service through the HTML form code generated. So click Connect with Service as indicated by the arrow​.

If you've not connected any service, this is the window you are going to see:​

connect lightbox

Just click on the "Create a new Connection" button to move to the next step. On the next Window, select "HTML Form code" from the select list and click to the next step.

light box html form

On the next screen, you are certainly going to see a large box where you should insert your HTML form code copied from your email marketing platform. 

Just paste the code in the form field and click to generate fields​

light box paste html form


Now, what comes up is even more interesting. The form building wizard will scan through your HTML form code and identify your text form fields. You will see them lined up with different settings options: ​

light box form fields

Take note that your field properties may be completely different from mine. The Name and Email fields should be properly named and marked as required.

If you want more beauty and professionalism, check the options to add icons and pick relevant icons from the library​.

​Once this is done, click 'Save'

Now this is what my lightbox looks like after going through this process​:

light box form sample

Have you noticed any difference now?


The red arrows show the field labeling while the green arrows show the icons. Looks great right?

Ok let's test it. Click here to see how it pops up!​



Now, we've done three things already:

  • Generated our HTML form code from email marketing platform
  • Created out lightbox
  • Attached the form from email platform to the new lightbox. So each time the lightbox is called, it will load the actual form from the newsletter platform

The next step is very simple but crucial. We are going to attach the lightbox to a click event on text. That is, if a reader clicks the text, the light box should beautifully show up. 

Did you click above to see how it works?​ Click here again to see it

Remember we are working on how to create content upgrade with Thrive content builder.

Now, we are able to just add a text link anywhere in the content and link it to the light box or actually create a call to action box that shows the value of the offer. Here is a simple Content Upgrades Call to action:

So how do we attach the light box to a link?

First, select the text you want to link the lightbox to and use the hashtag as the value of your href attribute.Then click "INSERT"

lightbox attach to link

Once the link has been applied to the text, click it. This will popup the tool box, this time with the Event Manager activated.

NB: The Event Manager can only be seen on objects or active links. Selecting raw text will not enable it​

light box event

You notice from this image above that the Event Manager is active. See the arrow.

So let's click on the Event Manager button!​

light box add event

And this is what you see next so click the green button to add the trigger to the click event

light box add event click

On the next window, we will select the Open Thrive Lightbox option from the list of actions.

light box add event light box

This will take us to the next Window where we have a list of lightboxes we have created, including the one we just created above:

light box add created

Now, select the light box from the list. Just below it is an option to animate it. Try around and get something that's good for you. Then click to save the event.

light box add save


Click the 'Close' button and make sure you save changes before previewing to see the created content upgrade at work​.

Pretty simple to create content upgrades with Thrive Content Builder right?.

So here is a recap of the steps we've just taken​ to create contentupgrades with Thrive Content Builder!

  • We've got the HTML form code from the email marketing platform.
  • We've created our lightbox and linked it up to the email platform through the HTML form code.
  • Finally, we've been able to tie the lightbox to a hyperlink. So each time the link is clicked, the box will nicely show up.

So that's just how simple it is to create contentupgrades with thrive content builder. Like I mentioned earlier, you don't need another plugin for this. Once you have thrive content builder, you have tons of things to do without need for additional plugins (with this risk involved)

So please let me know what you think. Drop a comment below!​

Want to build visually compelling content, try out Thrive Content Builder



Enstine Muki

Blogging Coach, Certified Cryptocurrency Expert and Serial Entrepreneur

Maqbool Azam

Hi enstine,
This Was the post i was Searching how to use content thrive builder and upgrade version.There was some confusion in my mind which has been cleared by this Post. I praise the author for his writing skill and creativity. Thanks for sharing the post and helping bloggers like us.
Maqbool Azam

Nikhil Ganotra

That’s really informative.

I never knew I could this stuff too with Thrive Content Builder. I just use Thrive Builder to edit posts and make my content look enticing but just now I got to know about this.

Thanks for sharing, Enstine! 🙂


Whoa!!! Thrive Content Builder is amazing!!!It felt very interactive to me.The toggles appears unique and visuals are great.Keep up the beautiful posts!!Thanks!!


Hi Enstine,

It almost 1.5 year i found your website while making research on paypal services for Cameroon. It was such a nice discovery! you have so meaningful posts. Please keep up the good work.

Recently, i have especially enjoyed one of your post about Thrive content, so I decided this day to buy it through your affiliate as a way of expressing my gratitude for your work. Of course, this tool will help me to accomplish some good work.

Thanks once more.

All the best

    Enstine Muki

    Hi Annie,
    Those are good word and thanks for being such an encouragement 😉

    If you bought TCB, you must be a blogger. What’s your blog?

    Yes I have had some commissions today and sure, yours is on the list so thanks for the reward. I really appreciate 😉

    Hope to connect with you more and more Annie


      Hi Enstine,

      Thanks for your sweet reply. Well, I don’t yet have a blog, but i am about to. So your post was very timely to get such a smart tool. This will handy to make some nice posts.

      I really appreciate the idea of being connected and of course i will let you know when my blog is live.

      Nice day.


Hello, Mr. Muki.
I am just pleased by the way you present your writings. As well as, you shared all the informative posts too. I am a follower of your writings. Keep helping us with such posts.

SY Abuzar

Hello Sir,
I love this plugin! It’s one of my favourites. In fact, I love it so much, I’ve just moved to Thrive Themes, and I’ll be hacking up my site in the next few days to use it. I’ve counted 7 plugins that I can remove just by using the theme 🙂
SY Abuzar recently posted…What makes YoKart the go-to-platform for ecommerce marketplaceMy Profile


Hi Enstine,
You are awesome to show us all of the great features of Thrive Content Builder. Amazing tutorial thanks for sharing. I really appreciate your work. Thanks for sharing.

Edward Thorpe

Hi Enstine,

Nice tutorial about using Thrive Content Builder. From your description, it’s a useful tool for both list building & for pre-selling products & services. Good post, thanks,
Edward Thorpe recently posted…Diet Drink Artificial Sweeteners May Cause LeukemiaMy Profile

Monna Ellithorpe

Hi Enstine,

Absolutely wonderful. You are awesome to show us all of the great features of Thrive Content Builder. It sure makes it easier to follow your directions than figure it out myself.

It’s getting easier, once you get started with it. Just takes determination.

    Enstine Muki

    Hey Donna,
    Yes it’s getting easier once you get started and I love the new things I keep discovering with this tool.

    How far are you gone with your copy?

Donna Merrill

Hi Enstine,

Very nicely done demo. It sure makes the Thrive Content Builder clear.

I actually do a content upgrade process, but I use LeadPages for lightbox optin. LeadPages is a premium annual fee product, though, and Thrive may be a better alternative.

I like the animation too, that’s a lot of fun. More than fun, I think it encourages people to optin because it feels more interactive than a static lightbox.

This is an excellent plugin for people because it will get them in the habit of upgrading their content. People always ask me “how do you make money blogging”? Well, Adsense and all the ad links aside… this is the best way to monetize your content… by extending it (upgrading it) into premium content.

Congrats on doing such a great job with this.

Donna Merrill recently posted…Anatomy of a JV Giveaway EventMy Profile

    Enstine Muki

    Hi Donna,
    Welcome here this Monday and thanks for taking the time to drop a comment 😉

    Yes LeadPages has been leading the market for long but the recurring charges is making it more and more unpopular.

    I like the experience with Thrive. I think those guys have gotten the wp community rushing behind them 😉

    Thanks again! hope the week kicks off well

Ravi sharma

Amazing article thanks for sharing.I really appreciate your work.Thanks for sharing.
Ravi sharma recently posted…Top 10 Adsense Friendly And SEO Optimized WordPress ThemesMy Profile

    Enstine Muki

    Thanks for the comment Ravi
    Hope you are having a wonderful week

Patti H2

Enstine, Very well done mercy I almost understand. I love reading here and my apologies for not commenting as many as I read. Mr Smart Guy you are one of my favorites because you explain so very well. I’ve not even got a site set up yet . Keep up the great work.

    Enstine Muki

    Thanks for breaking the silence today Patti
    Hope you are doing great 😉


Hi Enstine

Each week you keep showing me why I should get my hands on the Content thrive builder. I wish you had listed the 10 plugins that this awesome plugin replaces.

It looks so easy to use the Thrive builder. Thanks for sharing this information. Have a wonderful week
ikechi recently posted…Are You Missing the Boat with Your Own Life?My Profile

    Enstine Muki

    Hey bro,
    That’s coming up soon. I’ll give a list of plugins to take down with thrive content builder.

    Thanks for being loyal 😉

      Jeff Collins

      Getting your visitor to give you their email is no small feat. You definitely need to have a strategy. I noticed this site wants to give you the 3 steps to get your email. Very effective.

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