Content promotion Strategies ~ Stats why VIDEO is a must! [Infographic]

Recommended tool in this post on Content promotion Strategies: Uscreen!

We are in the content age where everyone seeks to dominate his/her industry. The current trend tells us that consumers are tilting towards video content. Therefore, if video production is not part of your Content promotion Strategies, you are leaving out an important ingredient.

In today’s post, I have published an infographic that shows us jaw-dropping statistics confirming the fact that readers are beginning to pay more attention to video content than traditional articles and emails.

Before we get to the graphics below, it’s important to note that video marketing has two broad phases. These are Production and distribution.

Video Production in Content promotion Strategies

This is simply the act of putting together your script, shooting the video, adding images and other graphics, adding sound and finally editing your works

Production is a crucial part of video marketing and every item has to be professional and of top quality. You will need professional cameras and sound equipment, noiseless background, software for editing and of course, and excellent and fluent voice over. Once you have your videos, the next step is distribution.

Video Distribution in Content promotion!

Distribution is as important and production. If you have your videos stock in your storage organ with no one to access them, the whole strategy becomes a waste of resources.

The distribution phase in video marketing is a big challenge. While free platforms like YouTube make it easy, they have a lot of limitations.

Professionals (coaches, preachers, motivators, lecturers, etc) cannot rely on YouTube to market their video products. That’s because this free platform lacks the required features to effectively distribute your works to your customers.

  • You a need a platform that helps you effectively interact with your customers.
  • You need a tool with a professional billing system.
  • You need a tool that allows you to systematically deliver your product.
  • You want to be able to structure your video program in chapters for orderliness;
  • For more business, you need a system that fully integrates with an affiliate platform so you can recruit affiliates to massively promote your video business.
  • You need a platform that offers you unlimited bandwidth.
  • You want to be able to sell your videos once-off or sell them through a subscription platform where subscribers are charged periodically.
  • Etc

YouTube and most other free video hosting platforms are completely out of the game.

My recommendation is Uscreen.


Video Stats! Why you need Video in your content promotion strategies!

Content promotion StrategiesInfographic Source


You need videos in your content promotion strategies. Fortunately, it doesn’t cost your leg to get premium video content for your products. Once you have your videos ready to promote and generate more sales, try out Uscreen. No contract, no credit card required.

Check out my detailed post on Uscreen here!

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51 thoughts on “Content promotion Strategies ~ Stats why VIDEO is a must! [Infographic]”

  1. Great infographics herein. Video presentation in adverts is now taking over the text ads.

    Thanks and do have a nice day

  2. I have never heard of Uscreen before and am off to check out your pot about it now.
    Video is important if we include of any article, Users can easily to understand of that video.
    Videos is very important to convey the content promotions.
    I will have to use uscreen.

  3. Hey,
    Video marketing is very important and this article has reapply helped me.SML is a good ßource .
    Thank you.

  4. Video marketing is huge right now and as a usability factor, videos on your homepage have a huge impact on conversion. Great post! And building an audience on youtube is definitely a great way in 2017 to build a brand following, similar to doing podcasts.

  5. Hi Enstine,

    Thanks for the valuable insights. There is no doubt that video marketing has been a game changer. I have seen the impact of it on SML and yes, nothing could be easier than YouTube for driving traffic through videos.

    I’m sure the readers will put stress towards Video Marketing and apply it.

    Harsh Agrawal

    • Hey Harsh,
      Good to see you here and thanks for the comment 😉
      SML is a huge source of useful information and you are doing a big job in keeping it rich. Keep it up buddy and hope to see you around again 😉

  6. I agree video marketing is a must if you want your business to be found. Also, 30 seconds is the longest a video should be for advertising your business. Thanks for writing!

  7. Amazing Infographic!! The guys at unscreen must be doing something crazy to create such an awesome infographic. BTW we are a part of Unscreen’s development :). But this cool infographic is damn awesome..

  8. Nice infographics Enstine Muki.
    I will try to use all the Content Promotion Strategies listed above,
    Praneet Thakur

  9. What an awesome infographic to share, thank you so much! It amazes me how much we pay attention to video now and how much more of a difference they make in marketing!

  10. Hey Enstine, great post. I agree. Video is absolutely huge. However, I really think that it should be used in combination with many other digital projects to spread your message across as many channels as possible. Thanks for sharing.

  11. Good Infographic man thanks for the share.
    we have tried video content promotion few days before the result was incredible for us it is better than normal promotions

  12. Hey Enstine

    Love the article and the infographic. Video is definitely a great avenue for businesses to put their content marketing together as it is often easier for them to talk rather than write and often easier for the customer to watch and listen rather than read – and far more interesting for them. I’ve recently put together a new post on Promoting your Content and Becoming An Industry Expert – hopefully it’s helpful for your audience –

  13. This is a great article on how to use Video marketing and why it is important.
    For all your promotional products and items please visit Promotional Product inc. We carry largest selection of custom promotional products and lowest price in the industry.

  14. This is true. Being in the Video Production industry, our big clients really rely on videos to boost their contents online and on tv screens. It is a study that multimedia – a combination of different media – like text, photos, videos, audios etc. Videos takes the most attention from any person and text will be the least. If you really want to up your biz. Video content really is the way to go.

  15. Video is becoming a lead-generation now and the future too. I knew about this last year and I didn’t do anything. It’s no time for the delay. But is it still okay if I start with Youtube, or other free platform?

  16. Video is king! If a picture says a thousand words, then how many words does a 30 second clip say? Today’s digital age, you have a very short amount of time to engage your website visitor; video is the way to do it. People would much rather watch something than read something.

  17. Hi Enstine,
    Awesome Infographic. Using videos for content promotion is a great idea and you have given some solid information here. Very useful to me.

    Keep Sharing!

  18. Hey Enstine,

    Content distribution and promotion is really important to get traffic and business. The infographic is really informative, thanks.

  19. I’m just starting to do some video marketing. Producing the videos is time-consuming, but distribution is the real challenge. I’m currently looking for a video course platform. I’ll check this one out. Thanks for the tip!

  20. Nice infographics Enstine Muki.
    I will try to use all the Content Promotion Strategies listed above,

  21. Great infographics !! I’m saving it !
    In fact I have some videos already, the only thing stopping me to upload them is internet speed.

    Found another good thing here, , the name says it all.

  22. Man is that 65% stat telling Enstine. Talk about a major league attention grabber! More than that many folks watch the entirety of a video just about. Talk about pulling folks in, way unlike NOT scanning a piece of content or grabbing sound bites. Fun share with power stats. Gotta share it of course. Thanks dude!


  23. Wow, Enstine!

    What a compelling infographic.

    As you know, I love video. It’s a big part of my content strategy, and it will be an even bigger part in 2016.

    I’ve never heard of Uscreen, but it sounds like a solution I could really make good use of. Do you have an affiliate link? If so, send it to me. If I end up using Uscreen, I’d like to make sure you get credit.

    Happy New Year!


  24. Another great post Enstine,

    I really appreciate the value that you provide in your posts. I seen a guest post that you did over at basic blog tips about 7 ways to boost your business and income. I was wondering what strategy you use to go about guest blogging.

    Look forward to hearing from you!


  25. Hi Enstine,

    Wow – those are scary figures for someone (me) who is hardly using video at all.

    However, you gave me some ideas for how I can use video without actually appearing in front of (or even behind!) a camera.

    I’m pretty much an exception to the rule because I prefer reading posts /ebooks to watching video. Of course it’s not what I prefer that matters, but what my readers prefer.

    Thanks for scary figures LOL,


  26. Hi, Enstine,

    Thanks for the detailed few on how important infographics are for promotions. But Uscreen after trail will it be upgrade to premium. I like that website would like to check more in that.

  27. Hi Enstine,

    Such a nice infographic on Video promotion and this will be a lead strategy in 2016 for content promotions. Users will be very interested to watch a video rather reading a 500+ words blogpost.

  28. Hi Enstine

    Nice post on promotion strategies. By 2016 Videos is very important to convey the content promotions. And BTW Fantastic Infographic. I never heard of Uscreen before, but i started using it today and its awesome.

  29. Hi Enstine,
    Awesome Infographic. I think Video is important if we include of any article, Users can easily to understand of that video. Would like to give a try to Uscreen today. Nice post.

  30. Hello Enstine! What a Great inforgraphic, quite the statistics for sure..
    I have never heard of Uscreen before and am off to check out your pot about it now.

    Happy New Year My Friend
    Chery :))

  31. Hi Enstine,
    it is right ,people do like posts with videos more.
    I always wonder when I read that posts with more
    than 1000 words are better. Is this still true ? I can say
    I do not read this long posts all if it is not very interesting
    for me . I think short and with video will be better in the
    future and it has not all to be your own videos.
    Thank you for this intersting post and great infographic.

  32. Wow Enstine!
    Thank you very much for this infographic.
    Meanwhile, I would like to have your point of view on Vlogs since it’s still video content.
    Do you think, people will now be more interrested by Vlogs than to read blogs?


  33. Hi Enstine,
    Its undoubtedly the best infographic about video marketing which truly explains how powerful the Video Marketing is. is a new tool (at least for me) and seems to be the best video marketing tools for online businesses.


    Subha Sadiq

  34. Amazing Infographic!! The guys at unscreen must be doing something crazy to create such an awesome infographic. BTW we are a part of Unscreen’s development :). But this cool infographic is damn awesome..

  35. Hi Enstine,
    I think that Video is important if we include of any article, first other language Users can easily to understand of that video, nice article or thank you!

  36. Hey Enstine,
    One of the best tips of this article of Video of any article, in recent time content must be needed but video can easily understand and getting knowledge very easily, thanks for shared and really enjoyed to reading this article.

  37. Hi Enstine bro!

    Wow! Cool infographic you shared with us about content promotion strategies! I just downloaded it!

    Content marketing is a must while getting more online exposure. That’s why, experts say to spend 80% time on content promotion and 20% on content creation!

    However, thanks a loot for sharing this informative post with us.
    Keep it up!

    And, advance Happy New Year 2016, bro!

  38. Hey enstine,
    Awesome post buddy 😀 ! You have shared some effective content marketing strategies which practically works now thanks 😀 super infographic design ! How do you make inforgraphics bro ? what software you use to create infographics ? do gimme some suggestions regarding it 😀

    Thanks for giving me a chance to drop a comment 🙂

    Warm regards,
    Issac paul

  39. Hello Enstine Muki,

    Fantastic infographic about video marketing! Video marketing has been proved very powerful. is new for me, I would love to check out it’s new feature.

    Thanks to share this useful tool with us 🙂


  40. Great infographic about Video Content promotion Strategies. It really looks like the trend is using more videos for Content promotion. Uscreen is new to me, but it can be worth to check. Also need to learn more about video marketing. Thank you Enstine for another great idea to generate more traffic.

    • Hi James,
      Thanks for your feedback. Yes, video is the way now.

      I head over TV that video posted per day on youtube will require 50 years to watch. Incredible!

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