Bloggers Gain Leverage in their business by getting others to do the things they can’t.
Let’s face it.
There is only so much you can do as a blogger.
There is only so much time you can spend on building your blog into a successful business.
There are only so many things you can be good at.
There are only so many influencers you can follow.
You cannot build a blogging business all by yourself.
You need to get some help from somewhere, from someone, somehow.
That’s the best way to leverage all your hard work into a successful blogging business.
So where does the leverage come from?
1 – Delegate
One of the best ways to leverage your efforts is to delegate jobs to other people.
Don’t know how to code widgets on your WordPress site?
Maybe you’re not a great writer and would love to delegate some of your writing tasks to some more polished writers.
How good are you at writing sales pages?
Can you create a squeeze page, do an animated video or master keyword search?
This is just a tiny sample of things that you need to do if you’re running a blogging business.
Sure, you could take the time to learn each and every part of your business.
–Time Is Money
The problem is, you just don’t have enough time to learn all of these independent skills, and assume personal responsibility for each and every task necessary to build your business.
I’m sure there are many things you already know how to do.
Do those things yourself if you want, but there will still be many things you need to delegate.
If you consume all your time in tasks, you’ll never have the time to market your products, comment on blog, build up your social media sites and so many other essential things.
People you can turn to when you want to “outsource” work and responsibilities are virtual assistants.
There are individuals you can hire if you know them.
The quickest, and usually cheapest way to find good virtual assistants is to use a freelancer service.
Some of your best choices are Fiverr, Freelancer, Guru and Upwork (formerly Odesk).
You can hire people from these sites to do just about anything, at all different hourly or project rates.
Here are some of the things you will find on Upwork, for instance…
Having an outsourced or remote team is all the rage these days, and it’s not hard to see why. You can hire out different tasks to different people to ensure that you only pay for exactly the things you need.
It’s also extremely easy to put together a great group for various projects online. If you’re worried about monitoring each member’s diligence, you can always use a project management tool to check on the team’s progress. This will help create an air of transparency with regards to the tasks you assign and give an extra boost to the group’s productivity.
You can hire freelance writers to create blog content for you.
A better alternative, though, is to seek guest posters who will write blog posts for you.
There are lots of folks who are happy to do this, just so they can promote their own expertise and leadership.
Another way to get some things done is to barter your services for theirs.
Maybe you can create a squeeze page for another blogger who struggles with that.
In turn they could create an animated video or an infographic to meet your needs.
In a way, blogging communities are barter organizations.
All the members promote each other’s work by commenting on each other’s articles, and sharing them on their social sites.
Bartering is always a win-win method for both people to get something in return for giving something.
2 – Automate
Another great way that bloggers gain leverage is through automation.
There are WordPress plugins, software and app solutions for just about anything you struggle with.
If you don’t know how to create landing pages, there are plugins you can just plug into, and you’ve got more landing page templates than you would ever need.
It’s no longer necessary to “build” your landing page with a page editor, html coding and all the other hoops you would have to jump through.
Do you need to rotate your affiliate links for solo ad runs?
Do you want to get your blog posts and videos shared to as many social media sites as possible, every day?
Do you want a faster way to post Facebook ads?
Do you need to manage your email list, process payments for your products or create push notifications?
These and just about every other task you need to perform can be automated.
Make it your business to know what the latest automation tools are available to you.
Use them strategically to do the things you most need help with.
This is how bloggers gain leverage.
3 – Get Coaching
You may think that you’re all alone out there when you’re locked inside of your WordPress dashboard.
Blogging is a multi-faceted operation.
There are many moving parts, and a multitude of marketing, sales and authority branding strategies involved.
You don’t need to… you shouldn’t even try to do all these things alone.
Don’t be fooled into thinking you can do all this by yourself, or that coaching is too expensive or difficult to find.
A good blogging coach can be at your side to help you move forward each and every time you hit an obstacle.
A good blogging coach will help you move you business forward faster, and in a more focused way.
Why spend 6 years learning to do things that a coach can walk you through in 6 months?
This is true for newbie bloggers, but it’s equally true for experienced bloggers.
All bloggers have challenges and hurdles to clear.
Those challenges are different for new bloggers than they are for experienced or even pro bloggers.
But they are challenges that need to be dealt with, and there is NO better way to confront those challenges than with the professional guidance of a good blogging coach.
How Bloggers Gain Leverage
Bloggers gain leverage in their business by delegating authority to others and outsourcing tasks they cannot do well or don’t have the time to perform.
Bloggers gain leverage by automating parts of their business that would take them far too much time and know- how to perform without the help of software, apps, plugins and even automation services.
Applying delegation and automation solutions to their business, preferably with the guidance of a good coach, is how bloggers gain leverage.
If you’d like to see how I built my own blogging business, grab my FREE Guide… 4 Things I Did To Build My Blog Using Only Free Traffic.
I’d love have your comments and observations below.