3 BAD reasons why your business Stinks and Sinks!

It appears failure has located your business address. Everything you do sees no results. Your blog is a complete mess. Nothing seems to work despite the beautiful design, wonderful hosting, great contents, etc.

As a matter of fact, these things don’t bring profit directly -> Hire the best writer, get the best graphics designer, employ the best developer, etc will not still work. You will still be broke!


Yes! These items only help your business grow. If you have not dealt with the 3 points I want to expound in this post, mind my words, you don’t even have a business and that’s where your first problem lies.

You may go ahead and spend your whole day on social media, do a lot of blog commenting and guest posting, etc. At the end of it, your landlord will still be on your neck because of unpaid bills.

Many people have abandoned they ventures thinking it does not work. No! It works. They simply were unable to identify these 3 points and work on them.

A knife is a good tool but if you handle it from the sharp end, it becomes your enemyEnstine Muki

So let’s examine the 3 reasons you have never seen success despite the investments. I’m sure by the end of this post, your are going to rethink your strategies to change your tomorrow. You will see a rise in your dollars. Not as indicated in this image;

bad business

3 BAD reasons you will NEVER succeed in business – They make you sink!

I have been blessed recently to have known a cool and knowledgeable guy in business. Don Purdum is the one guy that has inspired me big time and I dedicate this post to him. These 3 points are the reason for his blog. He teaches you how to work on them and take your profit level to the next step.

Here are the points:

1 –  You don’t really understand the business you are in!

I think that’s the baddest point here. If you don’t understand your business, everything else you do will certainly be on the wrong foundation.

This is almost like not even having a business.  There is no way you can do well in something you don’t understand. You cannot even build on unclear ideas.

My advice is to go back and learn. Study the ins and outs of what you have chosen as a business. Without this required knowledge, you may never see any growth.

NB: In this business encyclopedia, you’ll find everything you need to know about building a successful business.

2 – You don’t understand the problems you are trying to solve!

Every successful business is that which solves problems. You must understand that people don’t spend on things that don’t generate solutions to their problems. If your business doesn’t satisfy a need, there is no hope.

How do you solve a problem you don’t understand? It’s impossible and you know it. You can’t gamble and succeed. You will end up provoking and creating more problems.

Here are things to do to understand the problem you are trying to solve. You MUST try to;

  • First, identify the problem.
  • Know the causes of the problem.
  • Know the different ways it affects its victims.
  • Know how bad or to what extent it can affect it victims.
  • Know how it relates to other problems.
  • Know the consequences of not salvaging the situation.
  • Know the best approach and solution to the problem.
  • Then strive to know every other thing about the problem.

If you have this complete knowledge of the problem you are trying to solve, you will certainly pull the crowed that’s affected by that problem.

3 – You don’t even know the people affected by the problems you try to solve!

In other words, you don’t even know your clients. That’s about the worst ignorance any business person should ever have. Everything we do in business is trying to satisfy a specific people. But if we are unable to locate our target people, how then do we serve them for their money?

That’s like crafting a beautiful business letter and at the end, you don’t know who to send to – no address. Isn’t that bad enough as your letter will just be good for the dustbin ?.

Is your business suffering from these points? Maybe you are already thinking to drop. Do you want to achieve online success? Well, give Don Purdum a try. Contact him here.

If you have something to add, a comment to make, a feedback, please drop in the comment box below.

45 thoughts on “3 BAD reasons why your business Stinks and Sinks!”

  1. You see, it was for good reason that the business inclined men invented the SWOT Analysis and the concept of Feasibility Studies. I sincerely wonder why many persons would rather ignore such vital tools these days, whether they’re online or off.

  2. Thanks for writing on why business fails. Those powerful tips are worthy of meditation by every business minded person. Understand the problem/business, proffer solution and follow up on resolving the problem. Fantastic!

  3. Enstine,

    I’m so glad you brought up these issues and they’re definitely things that have been on my mind lately as I’ve been reading Don’s blog a lot. Some of these questions have clear answers for me and some don’t, and I’m struggling to put things together.

    As a blogger there is so much to do, sometimes I really don’t have a minute to stop and think about WHY I’m doing all these things. I love to create content, I do it for fun, and I know I don’t promote my content as much as I should and I’m only just beginning to figure out how to make money from it all. I could certainly benefit from a bit more clarity, that’s for sure. Thanks so much for the reminder!


    • Hi Brittany,

      I completely understand why it’s not clear for you. It’s not clear for 99% of the business owners until we work through it. It’s like walking through a fog… it doesn’t make sense until you come out of it, and you will!

      When we talk next week we’ll work through it together. My treat!!!!

      ~ Don Purdum

  4. Here you go….Something that can only be expected from an acknowledged man!

    This is a post one would hardly find on the internet and an online marketer, suffering huge losses require! A post that reflected out everything!!! Hope you’ll have a blasting weekend!


  5. Hello Sir Muki, Thanks for the Super awesome post, i must say many people business failed due to the 3 reasons listed above, and the funny thing is some of them still don’t try to identify the problem at the end of the day they quit their business which is very bad.

    Like you said earlier “A knife is a good tool but if you handle it from the sharp end, it becomes your enemy”. i love that, it’s so on point.

    God Bless and Have a Nice Day!

    Eedris Saminu.

  6. Hi Eustine,

    This is indeed a must read for many folks online who are just turning in circles. Unarguably unless we know the cause and why of things, we do not know the cause. And not knowing the cause imply we cannot find the solution.

    It is always best to have definite purpose when venturing online.


  7. Hi Enstine,

    WOW! Thank you for including me and sharing my blog and ideas. What a treat!!!

    It really is a big deal that people don’t know what businesses they are really in; or why they are even in their business.

    As I said in my most recent article (see commentluv) people have been trained to talk about themselves and not their readers, prospects and customers.

    They wonder why they are not connecting or resonating and why their blogs, websites and social media are getting no traction when everywhere they go they are told to blog and offer content if they are going to grow their business.

    It’s like going to a networking event and meeting the guy that just talks about himself all of the time. After a while, he will alienate everyone.

    The way to combat those tendencies is either solve someone’s problem or write to their needs, but don’t talk about yourself. Too many blogs are just company newsletters that no one really cares about.

    Thank you again so much for the mention!!!! I’ve been sick the last few days and I just learned you wrote this article. I’m so honored and blessed.

    Thank you again!

    ~ Don Purdum

  8. Hi Enstine,

    What a wonderful quote you mentioned, A knife is a good tool but if you handle it from the sharp end, it becomes your enemy”. I am very much agree with this line.

    You have shared the better solutions here regarding business success. It would surely going to help us with our future business.

    This is good to see “Don” here. I am already connected with him via blog commenting. He is truly an amazing guy.

    Thanks for sharing this great article with us.

    Have a nice day!

    • Hi Nisha,

      Thank you for the very kind words! I’m delighted we are connected as well via our blogs.

      ~ Don Purdum

  9. Exactly, before stepping into any business you really need to identify its pros and cons and percentage of risk and work in it. Once you have had full authority of that business you can than succeed other wise failure will be at your door step.

    Thanks for sharing Enstine, Keep writing!

  10. WoW love that quote bro’.
    I have a topic with famous quotes on my forum, I’ll post it on my forum very soon.
    Finding and solving people’s problems with true smile is a real business in my opinion.

  11. Hey Enstine,
    I like this quote – A knife is a good tool but if you handle it from the sharp end, it becomes your enemy. And you are looking great in the logo. 🙂

  12. Hi Muki,

    I solely believed that business strategy is all about business mind set; you aim of starting will only give you the chance to stand in the midst of difficulties; starting a business should be on the platform of making your readers a happy readers and not on the verge of satisfying yourself in the first place.

    • Hey Ade,
      I love the last part of your comment. It’s about your clients not you. We commonly say “Le client est Roi” ie, customer is king. If you give him that preference, he will give you his money.

      Do have a wonderful day bro

  13. Just an off topic question, sir, are the Blogspot widget on Broadednet are still ongoing? I am really waiting it.

  14. I love the idea of what you said in the introduction sir Enstine. If you didn’t know how to handle one situations, it can be harmful to you rather than helpful. Like if you are solving a problem but you didn’t really know the solutions, is like punching on the air.
    I agree with what sir Enstine said, You don’t understand what you are trying to solve. For me, the only solution if I don’t know the problem is to research for it or tell the truth to your readers or customer, sometimes, telling the truth is better than making it fake (people will not trust you if they noticed).

  15. Enstine, you raised some great points. Sometimes it is easier for some niches, sometimes, it takes a longer time to get to the point of knowing what to actually do to reach the end goal.

    Thanks for this post. It puts things into perspective as it keeps me from losing my direction.

    • This for commenting straight to the point Dennis
      The key is in learning and laying a solid foundation before any other move. If we do this first, we minimize the risks of running into trouble because of lack of adequate knowledge

      Thanks for stopping by today bro. I hope you are having a great week

  16. Hello Enstine,

    Like the pro, that you are, you’ve crafted another masterpiece which clearly shows you know your business and are interested in helping others: others whose needs you have identified and are ready to solve.

    You see, many bloggers and info marketers do not really understand the type of business they are running – neither do they have the slightest notion of their target audience. In all my business life, such a blind strategy facilitates mediocrity better than anything else, whether it’s online or off.

    Without a target audience, a business is already grounded…what would provide the forward stimulus?

    You rock, Enstine. Find time to make the day great!


  17. Hello Sir Enstine,

    Though i havn’t learnt much about business but your tips seems very clear, together with your illustrations.
    Yes, many people do not know much about the business they are into so they find it difficult succeeding in such business.

    One has to ensure that his or her product solves the needs of the clients. It is also pertinent to learn how to target this clients, letting them know what you have to offer.

    This is informative, I learnt a great deal. Thanks for sharing.

  18. Starting up a new blog/website, This mistake is committed by many bloggers, they choose a topic they don’t know them and can’t achieve their goals after a few days.

    Thanks for useful tips.

    By the way, logo is awesome.

  19. Hey Enstine,

    Thank you for putting this up over here.

    You have raised three important points why a business can sink, stink and eventually fail.

    In addition to what you have said, i would say if one does not know the proper solution to the people which the business is catering for, its another good reason the business would always fail.

    It is quite important that we understand every businesses we work on in order to be successful in them.

    Failure is not option, every business owner is interested in making profits. That is all we want and are working towards.

    I have learnt from these. Looking forward to more of these in the future.

    Have a nice day ahead.

    • Thanks for the contribution bro…
      I love the phrase ‘failure is not option’. That’s only true in the case where these 3 points have been identified and dealt with clearly. On the other hand, failure has a bigger chance 😉

  20. Very BIG problems my friend.

    So many people have this problems and they don’y know they do. At least, I’ve come across people who find it hard to understand the problem they are trying to solve for others

    • You are not alone, my dear Ade.

      I’ve seen a ton of online businesses which are clearly confused who exactly is their reader. I’ve also seen a ton of businesses offline who have not clearly identified their customer, their prospective customer’s age bracket, income and other very important stats.

      You see, it was for good reason that the business inclined men invented the SWOT Analysis and the concept of Feasibility Studies. I sincerely wonder why many persons would rather ignore such vital tools these days, whether they’re online or off.

      Be certain to make the day great!


      • You know, most of those people got into business because of money not because of actually solving people’s problem.

        They put the cart before the horse and then run into bigger problems.

        Also, most of them believe that spending time to learn business principle is a waste of time they are meant to be doing “busyness” on business.


        • Ade,

          I love the term, “busyness”. In his 4 Hour Work Week, Tim Ferriss famously argued that most people spend their whole day fooling themselves that they are working why in the real sense, their productivity equals 0….or just a little over that!

          Never did it occur to me that it’s possible for a whole business to be run on the ‘principle of busyness’. What a great waste of time and energy!

          Be certain to make the day great!


    • Hey Adesoji,

      You bring up the problem which many bloggers are facing, some of the bloggers even don’t know the solution of any problem and give suggestion to other newbies, due to which they get into some else problems and Hence Total time waste.


      • Such people are not really concerned about what works for people. They only live on what someone else say without having a practical knowledge about someone else said.

    • Hey bro,
      The fact is, if you don’t understand the problem you are trying to solve, you are never going to be able to provide the most appropriate solution. You will help your clients aggravate their problems 😉

      • Hey Enstine,

        Right said,
        If you will hang around some groups on facebook you will find many people who are giving SEO tips even if they don’t know much about it.
        Which made new bloggers to move in wrong direction and hence Failure.


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