Lately, most users are opting to make purchases through e-commerce. Given this, online store owners are deciding to improve their marketing via email, directly informing customers about any discounts, news, or current promotions. One of the best ways to segment and target customers with customized offers or promotions is through email.
We live in a time where almost all daily activities and responsibilities are completed in the world of digital communication. Therefore, visiting stores and shopping, activities we perform often, take a new form.