Lately, most users are opting to make purchases through e-commerce. Given this, online store owners are deciding to improve their marketing via email, directly informing customers about any discounts, news, or current promotions. One of the best ways to segment and target customers with customized offers or promotions is through email.
Because of this and many other phenomenal benefits, email marketing has become extremely popular. Platforms have been created that can withstand all demands of the market and help you solve these problems. Below we will mention several email marketing platforms specifically designed for online stores.
1. Constant Contact
The one that stands out from all other platforms is Constant Contact. It is made unique by the built-in intuitive control panel that is equipped with various features. Live chat and phone support are provided to improve connections with customers. You can also use pre-built templates to organize and compose email lists, and you’ll have access to more than 1GB of storage.
Since its beginnings, Constant Contact has developed a great platform suitable for beginners, bloggers, and those looking to improve their e-commerce marketing strategy.
One of the most popular platforms that offers email marketing services is ActiveCampaign. Whether yours is an already established brand or you are new to the market, the marketing tools provided by ActiveCampaign are indispensable to you. It provides a versatile platform, and its dynamic content helps you keep customers on your lists.
Personalization is unlimited, and each new field you create automatically becomes a new tag for further customization. This platform offers new possibilities to merchants and includes SMS marketing and integration with other platforms such as Google Analytics, Shopify, or Facebook.
One of the few platforms exclusively created for email marketing for e-commerce is Klaviyo. It is the leading platform in the Shopify system with over 45,000 stores that use Klaviya services to send emails, SMS messages, login forms, and much more.
In its offer, Klaviyo provides you with more than 100 possible integrations with other tools and platforms, a range of pre-built forms and templates, and the ability to send product recommendations. Klaviyo is free to use until your list exceeds 250 contacts.
If you need strong CRM system support combined with included automation that greatly simplifies tasks, you can find it all on the Sendinblue platform. Other features available include a library of templates that can be useful for you to create an email newsletter to attract new subscribers.
You can also create subscription forms, abandoned shopping cart emails, and other items needed for your e-commerce. For merchants on the Shopify platform, Sendinblue offers the ability to link user lists and upload data to your Sendinblue account, all of which allows you to segment further.
Finally, we will mention one of the biggest competitors in the market called MailChimp. With an enviable number of users, over 10 million of them, it is trendy and used in small and medium enterprises. It integrates with many tools, including e-commerce platforms such as Shopify, Magento, and BigCommerce.
It has gained popularity because of its many features, such as the ability to send messages based on triggers, check spam results and the availability of a series of reports, the use of geo-locations, and more. The tool’s free version is limited to up to 2000 subscribers, while for every additional 500 users, a fee is charged.
The new email marketing tools available on the market extend far beyond those mentioned in today’s list. We hope we’ve given you an idea of what you should do in terms of marketing your e-stores while taking advantage of the benefits offered by email.
The tools we’ve introduced provide a range of opportunities you can take advantage of to get the most out of your marketing campaigns.